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How Vans Transformed its Visual Merchandising with ‘Digital-First’ Processes

Retail TouchPoints

But as retailers continued to employ digital tools and platforms to support their remote workforce, they also saw new benefits that had a tangible impact on business results, including faster time to market and improved cross-functional alignment. From Manual Spreadsheets to Visual, Collaborative Tech.

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Fresh Market Aims to Improve Inventory Management with New Tech, Including Electronic Shelf Labels

Retail TouchPoints

The Fresh Market will deploy solutions from VusionGroup across all 166 grocery stores in its fleet next year, adding electronic shelf labels (ESLs), improved inventory management technology and analytics designed to better support in-store merchandising decisions, timing of out-of-stocks and prioritizing waste reduction.

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At 60, The Paper Store Remains Committed to Being the ‘Antithesis of Online Shopping’

Retail TouchPoints

And while Uncharted has its own branding, if you walked into a new signature Paper Store and an Uncharted store you would see similar visual merchandising and aesthetics. RTP: What do you see as the relationship between the two banners, The Paper Store and Uncharted, going forward? Are there great co-tenants?

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AI Successes from L’Oréal, Lowe’s and Walmart Bring Context to the AI Conversation

Retail TouchPoints

AI Use Cases Span Marketing, Service and Merchandising However, AI also has the potential to influence different retail functions and teams, from marketing to store design and supply chain. Physics AI and the Opportunity for Global Supply Chains John Furner, President and CEO of Walmart U.S. ,

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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

That’s changed the look of both marketing and the products retailers sell. I’ve had the privilege of being at some brands where the CMO sat in the ivory tower and determined what audiences would like,” said Craig Brommers, Chief Marketing Officer of American Eagle in an interview with Retail TouchPoints. Now it’s the inversion.

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Thinking Locally to Drive PoS and Expansion Campaigns

Retail TouchPoints

Your brand has had great success at home, and now you want to duplicate that in additional markets, maybe even expand internationally. Every market is unique, often subject to its own regulations, availability of materials as well as supply chain and logistical quirks.

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During #RICE22, Attendees Can Dive Deep, Go Broad or Both

Retail TouchPoints

IRCE focuses on digital ecommerce, with sessions offering practical advice on digital marketing, personalization techniques, creating friction-free shopper journeys and the latest on emerging tech like BNPL apps, NFTs and the metaverse.