Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.

Social Commerce 246

Social Commerce Payment Services Consumer Shopping 246

Retail TouchPoints

NOVEMBER 2, 2022

but will expand to additional markets into 2023. Snap joins the BigCommerce ecosystem of direct integration partners, which also includes Amazon , Facebook , Google and TikTok. Snapchat for BigCommerce is currently only available in the U.S.

Social Commerce 271

Social Commerce Returns Shopping Marketing 271

Retail TouchPoints

JUNE 10, 2022

The market could reach $783.3 Recognizing the similarities with earlier adoption patterns for tech like smartphones and social commerce can help retailers design their initial metaverse offerings. These eager users are going to be the trendsetters that set expectations for wider acceptance of metaverse commerce.

Social Commerce 273

Social Commerce Advertising Consumer Customer Experience 273

Retail TouchPoints

SEPTEMBER 29, 2021

“The success of #TikTokMadeMeBuyIt and commerce on TikTok as a whole has to do with the fact that marketing on TikTok goes beyond the traditional funnel ,” Tao Baecklund, Director of Product Management at TikTok during the TikTok World virtual event for businesses and marketers. Thinking Long Term. UK and Indonesia.

Social Commerce 312

Social Commerce Shopping Advertising Marketing 312

Retail TouchPoints

JANUARY 12, 2024

Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. According to research from Accenture , social commerce is expected to outpace traditional ecommerce, growing 3X faster and reaching an impressive $2.9

Social Commerce 312

Social Commerce Beauty and Health Advertising Merchant Services 312

Inside Retail

DECEMBER 8, 2024

Australian retailers with tween and teen consumer demographics could be forced to pivot their marketing strategies when a blanket ban on social media for those under the age of 16 comes into effect on November 28 next year. The gross merchandise value (GMV) generated by Australian social commerce was US$1.63

Social Commerce 130

Social Commerce Marketing Management Consumer 130

Retail TouchPoints

JULY 7, 2022

Everyday influencer engagement is, on average, about 10X that of a professional influencer, and [they have] nearly 2X the conversion rate,” said Evan Wray, CEO of social commerce platform Mavely. For many brands, everyday content creators represent just one element of their influencer marketing programs.

Marketing 284

Marketing Social Commerce Consumer Management 284

Retail TouchPoints

MAY 12, 2022

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. Embrace multichannel marketing.

Marketing 343

Marketing Advertising Social Commerce Planning 343

Inside Retail

AUGUST 20, 2024

To become a household name, Temple & Webster is focussing its social commerce efforts on Instagram while keeping an eye on the up-and-coming markets that TikTok could help it unlock. Social commerce is only going to become bigger and a more important part of the [marketing] mix.”

Social Commerce 278

Social Commerce Accounting Marketing Shopping 278

Retail TouchPoints

MARCH 30, 2022

Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands. Understanding Each Platform’s Role in Social Commerce. Social usage is not equal across platforms. Investing in a Consistent and Human Social Brand.

Social Commerce 319

Social Commerce Payment Services Checkout Shopping 319

Inside Retail

AUGUST 14, 2024

Despite launching in select markets less than a year ago, in September 2023, TikTok Shop aims to grow its US e-commerce sales to US$17.5 Social commerce vs e-commerce The shareable short-form content app has taken e-commerce to new heights and accelerated what marketing experts refer to as social commerce.

Social Commerce 263

Social Commerce Promotions Shopping Marketing 263

Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 273

Marketing Promotions Consumer Advertising 273

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

Social Commerce 256

Social Commerce Inventory Management Customer Experience Payment Services 256

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 284

Marketing Wholesale Advertising Consumer 284

Retail TouchPoints

NOVEMBER 8, 2024

Target is tapping into the $250 billion creator economy through a new partnership with Linktree, a tool that allows influencers and independent creators to seamlessly connect their social content to product revenue. For example, @targetdoesitagain, a “source for all things cool found at Target,” has 1.3 million followers on Instagram alone.

Social Commerce 282

Social Commerce Accounting Shopping Fashion 282

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 300

Marketing Advertising Consumer Marketing Spend 300

Retail TouchPoints

NOVEMBER 11, 2022

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson.

Marketing 257

Marketing Advertising Customer Experience Planning 257

Retail TouchPoints

AUGUST 1, 2022

These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2

Customer Experience 313

Customer Experience Social Commerce Advertising Shopping 313

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

Social Commerce 273

Social Commerce Shopping Advertising Consumer 273

Retail TouchPoints

APRIL 21, 2022

Social Commerce Strategies Consumers are embracing shopping as a social activity, whether it literally occurs on a social platform or reflects their membership in a community of like-minded individuals. Community Commerce and the Explosion of Shoppable Content. Want to Excel at Marketplaces? It’s Time to Diversify.

Retail Trends 274

Retail Trends Social Commerce ATS Consumer 274

Retail TouchPoints

APRIL 18, 2023

After years of degrading consumer trust in platforms, brands and the influencers they hire, Agha’s premise is that his TikTok-esque social commerce platform — which features product reviews only from real, authenticated shoppers — will power the next wave of ecommerce discovery and online community.

Marketing 273

Marketing Payment Services Beauty and Health Fulfillment 273

Retail TouchPoints

MAY 3, 2022

Leaders from TikTok , Snapchat and Pinterest spoke at the 2022 Sofa Summit , hosted by Smartly.io , to discuss how marketers can better utilize the unique options that set each platform apart. Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this.

Marketing 276

Marketing Consumer Advertising Social Commerce 276

Inside Retail

MARCH 20, 2024

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. Globally, the sneaker market is projected to have a revenue of US$80.19 This is precisely why retailers like The Sneaker Laundry have carved out a place in the market.

Marketing 246

Marketing Consumer Location Promotions 246

Inside Retail

JULY 23, 2024

Panellists discussed digital innovations ranging from leveraging new technologies and tailoring digital marketing solutions to optimising supply chains. Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities.

Social Commerce 288

Social Commerce Returns Consumer Shopping 288

Retail TouchPoints

AUGUST 3, 2022

While Ulta doesn’t intend for every investment made by Prisma Ventures to directly impact its own retail offerings, “where synergies exist the partners will co-create to bring innovation to the market,” according to Ulta.

Social Commerce 292

Social Commerce Accounting Marketing Planning 292

Retail TouchPoints

JULY 22, 2022

Prediction #1: Content will Become Central to Commerce. To Review: With ecommerce now encompassing much more than just a website (think livestreaming, social commerce, marketplaces and the metaverse), we predicted that the overarching key to omnichannel success in 2022 will be great content. Verdict: Spot on.

Social Commerce 301

Social Commerce Inventory Management Fulfillment Shipping 301

Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Niche audience targeting Mass marketing is no longer necessary, or even necessarily desirable, in the digital age.

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

NOVEMBER 29, 2023

said William White, Chief Marketing Officer of Walmart U.S. “We know gifting and curling up to watch a favorite Christmas movie are part of so many families’ traditions, so what better time to launch an innovative, first-of-its-kind shoppable series?” in a statement. “

Marketing 259

Marketing Shopping Returns Fashion 259

Retail TouchPoints

FEBRUARY 25, 2022

The explosive growth of China’s luxury fashion sector is being driven by a major influx of new shoppers: 50% of customers entered the market just in the past 12 months, and this group is expected to drive 80% of its growth, according to a survey by Oliver Wyman. Live shopping also is much more mainstream in China than it in Western markets.

Marketing 295

Marketing Shopping Fashion Consumer 295

Inside Retail

JANUARY 2, 2023

While we’re expecting this year to see an acceleration of many trends that took off in the pandemic years, the consumerisation of B2B e-commerce is the sleeper of the 2023 season. Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025.

Shopping 264

Shopping Social Commerce Wholesale Specialty Retailers 264

Inside Retail

JULY 23, 2024

Panellists discussed digital innovations ranging from leveraging new technologies and tailoring digital marketing solutions to optimising supply chains. Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities.

Social Commerce 246

Social Commerce Returns Consumer Shopping 246

Retail TouchPoints

DECEMBER 14, 2021

Shoppers can visit the store and stay connected through social commerce, shoppable livestreams and exclusive offers, delivered via digital out of home advertising and augmented reality pop-up installations. The in-house streaming studio will feature live podcasts, e-sports gameplay and more.

Jewelry 307

Jewelry Social Commerce Apparel Advertising 307

Retail TouchPoints

NOVEMBER 28, 2023

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies. So what does that mean for the rest of us?

Social Commerce 258

Social Commerce Advertising Marketing Consumer 258

Inside Retail

NOVEMBER 27, 2022

In a nutshell, the stable, slow-moving era of desktop-only e-commerce is gone. Now, companies need to move faster than ever to meet consumers’ demands, expand to foreign markets and launch new products. Imagine a scenario of adding modern touchpoints to commerce journeys, such as social commerce apps.

Social Commerce 246

Social Commerce Management Shopping Consumer 246

Retail TouchPoints

JUNE 3, 2021

Two years ago, online retail’s market share was sitting at 13.6% , according to eMarketer. Even if brands and retailers don’t have a physical store, they have an opportunity to create a seamless customer-focused experience that spans across their branded ecommerce sites, marketplaces and even social channels.

Merchant Services 361

Merchant Services Social Commerce Marketing Consumer 361

Retail TouchPoints

NOVEMBER 14, 2022

TikTok quickly refuted the story, with a spokesperson telling Retail TouchPoints unequivocally that the planned rollout of TikTok Shop to additional markets “had not been paused or delayed.”. and Europe after an initial test in the UK failed to find traction. Now, it appears that a soft launch in the U.S. companies. .”

Shopping 268

Shopping Social Commerce Planning Marketing 268

Retail TouchPoints

JUNE 17, 2022

Pinners) are auto enthusiasts and 18 million Pinners have at one time or another been in the market for a new vehicle. Both Pinterest and Healey are pushing the boundaries of social commerce in their own ways — Healey is working to catch up to consumers in an industry that has been slow off the starting line when it comes to ecommerce.

Merchant Services 293

Merchant Services Social Commerce Advertising Payment Services 293