Inside Retail

MAY 4, 2022

Enter the acceleration of social commerce. The role of social media is changing. It is the new search, the new storefront and the new helpdesk,” observes Etienne Mérineau, senior director of marketing at Hootsuite. Here, we break down three of the latest trends that are taking place in social commerce right now.

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Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

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Retail TouchPoints

JULY 6, 2022

Although social commerce sales in the U.S. are currently a mere one-tenth the size of China’s market, it is gaining traction nationwide. Here’s how you can learn from their experiences. . Tap into the creator economy . Instagram and TikTok are brimming with content creators who are dedicated to building their businesses.

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Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

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Retail TouchPoints

NOVEMBER 8, 2024

Target is tapping into the $250 billion creator economy through a new partnership with Linktree, a tool that allows influencers and independent creators to seamlessly connect their social content to product revenue. For example, @targetdoesitagain, a “source for all things cool found at Target,” has 1.3 million followers on Instagram alone.

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Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.

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Retail TouchPoints

JANUARY 9, 2025

Reflections on Social Commerce PAN: While the future of TikTok in the U.S. is still uncertain, the impact of social channels overall on retail sales continues to explode, and thats not expected to stop. How are brands keeping up and managing the influx of channels, while still maintaining a consistent brand presence?

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Retail TouchPoints

NOVEMBER 2, 2022

but will expand to additional markets into 2023. Snap joins the BigCommerce ecosystem of direct integration partners, which also includes Amazon , Facebook , Google and TikTok. Snapchat for BigCommerce is currently only available in the U.S.

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Inside Retail

MARCH 12, 2025

In terms of performance marketing, a diversified channel mix and testing and trialling of new channels early will set you up for success in the long run. IR: The e-commerce landscape has changed dramatically in the last decade. What does a successful performance marketing strategy look like today?

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Retail TouchPoints

MARCH 11, 2025

With instant access to rich location data, Ethan Chernofsky, SVP of Marketing at Placer.ai, will analyze and in some cases debunk headline-dominating trends. Mastering Hybrid Shopping in the Social Commerce Era The U.S. are exploring which trends truly had long-term ripple effects on consumer behaviors.

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Retail TouchPoints

JULY 7, 2022

Everyday influencer engagement is, on average, about 10X that of a professional influencer, and [they have] nearly 2X the conversion rate,” said Evan Wray, CEO of social commerce platform Mavely. For many brands, everyday content creators represent just one element of their influencer marketing programs.

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Inside Retail

OCTOBER 22, 2023

The company said on its website that it plans to increase investment and “drive meaningful growth” in its core markets – the US and Canada. The Posh Credit for these markets will expire after October 25, while unshipped orders will be automatically cancelled on October 28. million monthly active users on its phone apps.

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Retail TouchPoints

JANUARY 12, 2024

Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. According to research from Accenture , social commerce is expected to outpace traditional ecommerce, growing 3X faster and reaching an impressive $2.9

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Retail TouchPoints

MAY 12, 2022

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. Embrace multichannel marketing.

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Inside Retail

AUGUST 20, 2024

To become a household name, Temple & Webster is focussing its social commerce efforts on Instagram while keeping an eye on the up-and-coming markets that TikTok could help it unlock. Social commerce is only going to become bigger and a more important part of the [marketing] mix.”

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Inside Retail

FEBRUARY 2, 2025

Leveraging insights into their lifestyle, aspirations, and consumption patterns, retailers can position themselves for success in this evolving market. Social commerce will dominate By 2029, social commerce driven by platforms like TikTok and Instagram will account for a substantial share of Gen Zs purchases.

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Retail Times

MARCH 18, 2025

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides!

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Retail TouchPoints

MARCH 30, 2022

Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands. Understanding Each Platform’s Role in Social Commerce. Social usage is not equal across platforms. Investing in a Consistent and Human Social Brand.

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Retail TouchPoints

JANUARY 13, 2025

Due to limited resources and the bespoke needs of each digital channel, many retailers struggle to maintain consistency when listing products on third-party marketplaces or social commerce channels.

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Inside Retail

AUGUST 14, 2024

Despite launching in select markets less than a year ago, in September 2023, TikTok Shop aims to grow its US e-commerce sales to US$17.5 Social commerce vs e-commerce The shareable short-form content app has taken e-commerce to new heights and accelerated what marketing experts refer to as social commerce.

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Retail Focus

MARCH 7, 2025

The e-commerce industry has experienced rapid growth and transformation in recent years, driven by technological advancements, changing consumer preferences, and global market shifts. Influencer Marketing : Influencers play a significant role in driving product awareness and sales through sponsored posts and affiliate marketing.

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Retail TouchPoints

OCTOBER 31, 2024

We wanted to ensure our Roblox update would create strong reach and impressions for our target youth market,” the Clarks marketing team said in a statement to Retail TouchPoints. Clarks has seen “incredible success” on the platform, according to the brand’s marketing team, generating the following results: 16.2+

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Retail TouchPoints

JANUARY 29, 2025

billion ) annually to counterfeiting, equating to approximately 5% of all clothing sales in that market. Look at the value of seized items that are picked up by customs its in the hundreds of millions of dollars in particular markets, so theres a real impact of taking steps to fight it, said Ferdinand in an interview with Retail TouchPoints.

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Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

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Retail TouchPoints

AUGUST 8, 2024

To enter new markets: Make a competitive statement and showcase new products. Use Experiential Marketing to Test and Learn Prior to Scaling to Retail Leverage event traffic to test new ideas, measure sentiment and refine messaging prior to large-scale investment and rollout.

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Retail TouchPoints

FEBRUARY 26, 2025

Marketing and Brand Impersonation Scams Brand imposters are a growing problem for major brands, but no brand is immune in the digital age. Organized fraudsters use search and social media ads to deceive customers into clicking through to fake websites that steal their payment data, account login credentials or both.

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Retail TouchPoints

OCTOBER 17, 2024

Foot Locker is driving home is connection to sport culture with a series of new initiatives, including the debut of a platform to scale its creator marketing efforts and a multi-year partnership with the Chicago Bulls that will include events, in-store activations and behind-the-scenes content. ”

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Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

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Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

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Inside Retail

DECEMBER 4, 2024

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7 billion Bitmoji avatars globally. I think not.”

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Retail TouchPoints

NOVEMBER 4, 2024

But even now, with the platform’s existence more precarious than ever, it continues to expand its user base, cultural influence and status as a marketing and commerce powerhouse. Retail TouchPoints: What makes TikTok such a powerful platform, both for consumers and marketers? has hung in the balance. based owner.

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Retail TouchPoints

AUGUST 1, 2022

These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2

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Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

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Retail TouchPoints

DECEMBER 27, 2024

Theyve grown up with devices in hand, and social media is their base of operations. But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. Retailers must reflect this diversity in their marketing.

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Retail TouchPoints

APRIL 18, 2023

After years of degrading consumer trust in platforms, brands and the influencers they hire, Agha’s premise is that his TikTok-esque social commerce platform — which features product reviews only from real, authenticated shoppers — will power the next wave of ecommerce discovery and online community.

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Inside Retail

JULY 23, 2024

Panellists discussed digital innovations ranging from leveraging new technologies and tailoring digital marketing solutions to optimising supply chains. Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities.

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Retail TouchPoints

FEBRUARY 19, 2025

Western countries have long dominated ecommerce and digital marketing, yet China’s influence in these areas has been growing rapidly in recent years. Having the world’s largest domestic ecommerce market helps to achieve this lead. This market also is responsible for the world’s largest online shopping day.

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