Mike Anthony

JULY 26, 2022

Most shoppers, most of the time, don’t want ‘an experience’ when they shop! That isn’t the same as them doing 70% of their shopping there for that reason. The article argues that physical retail is important because it plays a marketing role. Stores have marketing value for your brands. That is true. So why the fuss?

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Marketing Promotions Target Market Shopping 264

Inside Retail

MARCH 27, 2023

During the pandemic, bricks-and-mortar shops were off limits and online shopping had to up its game. The size of AI in the retail market exceeded US$2 billion in 2020 according to Global Market Insight and is expected to grow at more than 30 per cent between 2021 and 2027. What new opportunities can AI provide?

Fashion 246

Fashion Marketing Target Market Accessories 246

Inside Retail

MARCH 24, 2025

The Australia Post eCommerce Report 2025 broke down the shopping habits, preferences and values that will define each generation’s spending into the next year and beyond. Retailers who understand the specific needs of each generation can tailor their marketing, product offerings and pricing strategies to match those preferences.

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Consumer Shipping Returns Target Market 130

Inside Retail

NOVEMBER 25, 2024

With the evolution of retail media networks, brands and retailers are seizing the opportunity to shape consumer behaviour in real-time, using in-store touch points to elevate the shopping experience. Then, if we compare that to a week where we had no in-store retail media, it was an uplift of 76.8

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Promotions Marketing Target Market Shopping 130

Inside Retail

NOVEMBER 28, 2024

India is on track to become an important worldwide source market for leisure travel, owing to its expanding economic prosperity and rapid growth. The world’s new critical market segment For many reasons, Indian travellers are playing an increasingly important role in the travel retail business. billion people, surpassing China’s.

Payment Services 130

Payment Services Target Market Fashion Apparel 130

Inside Retail

DECEMBER 18, 2024

The vision behind launching matsuyaginza.com is to seamlessly integrate Matsuya Ginzas renowned in-store luxury experience with the convenience of digital shopping, Takehiko Furuya, representative director of Matsuya Co and chairman of Mastuya Ginza.com, told Inside Retail.

Department Stores 130

Department Stores Target Market Shopping Planning 130

Retail TouchPoints

OCTOBER 28, 2021

Hitachi’s automated shop technology uses lidar (light detection and ranging) sensors instead of relying on cameras and video. Hitachi Vantara has launched the Grab-N-Walk Out solution, which is designed to help customers take want they want, pay and leave with minimal friction.

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Checkout Target Market Promotions Returns 263

Inside Retail

MARCH 12, 2025

Back in 1947, De Beers launched what would become one of the most influential marketing campaigns ever: A Diamond is Forever. Similarly, the rise of digital commerce was not just about technological advancement but about how we now perceive convenience, trust and the shopping experience. De Beers objective was super simple.

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Customer Experience Consumer Marketing Boutique 130

Inside Retail

SEPTEMBER 6, 2021

As general manager of skincare, Tucker will be responsible for developing and bringing to market 8 Seeds, a new line of skincare products containing hemp seed oil, which is purported to have anti-inflammatory and anti-aging benefits. billion by 2027, according to a recent report by Brandessence Market Research. . Global rollout.

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Target Market Wholesale Marketing Management 246

Small Biz Trends

OCTOBER 21, 2021

A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs.

Marketing 139

Marketing Payment Services Target Market Beauty and Health 139

Retail TouchPoints

AUGUST 3, 2022

One of the major differentiators is technology: the post-COVID shopper has very different expectations about shopping compared to what was normal before the pandemic, and there are many ways of meeting their demands. Targeted marketing. Targeted email. That’s really where the market is heading.

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Target Market Marketing Customer Experience Fashion 311

Inside Retail

OCTOBER 9, 2024

million followers on TikTok since launching in 2020 and is poised to surpass nine figures in annual revenue this year, thanks to its steadfast target market of tweens and teens. As Priceline expands its offering of brands like Bubble, it will also need to adapt its social media marketing strategy. “We

Marketing 130

Marketing Target Market Location Consumer 130

Inside Retail

APRIL 26, 2021

The partnership will enable Australian businesses to easily bring products to Pinterest and make them shoppable, and allows market-specific feeds, meaning the discovery platform can be used as an online catalogue for brands to show off different products in different markets.

Social Commerce 255

Social Commerce Merchant Services Target Market Marketing 255

Inside Retail

FEBRUARY 28, 2022

Premium fashion shopping app, Her Black Book, has bagged $1.6 Their attitude, grit and deep understanding of the target market makes this business highly scalable and a company to watch.”. million in an oversubscribed round led by Andrew Hagger, the CEO of Australia’s largest private investment group Tattarang.

Fashion 263

Fashion Target Market Shopping Marketing 263

Retail TouchPoints

AUGUST 2, 2024

Mid-priced brands like Bob’s also struggle with competition from luxury retailers as well; they are often unable to provide the shopping experience or product quality needed to keep pace. The Move to Online Shopping As a whole, brick-and-mortar has struggled as people have adopted online shopping.

Fast Fashion 278

Fast Fashion Shopping Target Market Fashion 278

Retail TouchPoints

OCTOBER 13, 2021

Signet expects to benefit from Diamonds Direct’s bridal offerings and high-touch shopping experience, which has made it a destination for younger, luxury-oriented bridal shoppers. The smaller retailer’s current leadership team will remain intact, with President Itay Berger reporting directly to Signet CEO Virginia Drosos. “I

Jewelry 264

Jewelry Target Market Planning Shopping 264

Retail TouchPoints

OCTOBER 16, 2023

This data then empowers brands to create personalized experiences that stand out from competitors, enhance customer engagement and drive more relevant marketing campaigns. These high-traffic shopping events don’t just present retailers with a chance to catapult profits. Amplify insights through targeted surveys.

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Marketing Consumer Shopping Customer Experience 278

Mike Anthony

JANUARY 13, 2021

Apparently, men and women are remarkably similar when it comes to shopping. Apparently that means that we can take a one-size-fits-all approach to how we market to shoppers. Marketing isn’t simple. Shopper marketing isn’t simple. If we could just copy and paste a marketing strategy no matter who we were targeting?

Marketing 130

Marketing Target Market Planning Shopping 130

Wiser

NOVEMBER 21, 2022

It’s no secret that introducing a new product to the market can be extremely difficult. Don’t get caught searching for a market that fits your product; craft a new product that is created specifically for your target customers and fills in the pre-existing gaps in your current market. What Is Market Research?

Marketing 147

Marketing Advertising Target Market Consumer 147

Mike Anthony

JANUARY 13, 2021

Apparently, men and women are remarkably similar when it comes to shopping. Apparently that means that we can take a one-size-fits-all approach to how we market to shoppers. Marketing isn’t simple. Shopper marketing isn’t simple. If we could just copy and paste a marketing strategy no matter who we were targeting?

Marketing 130

Marketing Target Market Planning Shopping 130

Retail TouchPoints

AUGUST 17, 2021

From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI. It personalizes the shopping experience so that each shopper feels special. Practical Benefits of AI in Grocery.

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Checkout Payment Services Customer Experience Inventory Management 306

Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

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Beauty and Health Fashion Marketing Consumer 264

Retail TouchPoints

AUGUST 15, 2024

Retailers can instantly connect with a highly engaged, diverse audience that often extends far beyond their traditional target market. Now, businesses must begin to regard these virtual spaces as addressable commerce markets. But the hardest part is knowing how to press “start” on their initial entry into the market.

Promotions 262

Promotions Marketing Target Market Consumer 262

Inside Retail

JULY 6, 2023

Following a $75 million cash injection from US investor Prysm to stave off “tight capital market conditions” and ensure a steady path to growth, pet care business Pet Circle is laser-focused on the growing pet wellness market. It’s clear that Pet Circle sees the opportunity to lead the market, however.

Beauty and Health 246

Beauty and Health Fashion Target Market Accessories 246

Inside Retail

AUGUST 6, 2024

By understanding these underlying motivations, brands can craft more targeted marketing campaigns, offer relevant products, and create meaningful customer experiences. This comprehensive approach not only attracts new customers but also strengthens bonds with existing ones, ensuring long-term success in an ever-changing market.

Shopping 130

Shopping Outdoor Target Market Consumer 130

Inside Retail

JANUARY 18, 2024

Goodbyes is Australia’s largest bricks-and-mortar resale service and secondhand shopping experience. Its hybrid consignment model and curated in-store shopping experience have made it a go-to destination for economic and environmental shoppers who still want to be fashion-forward. And then of course, impact.

Fashion 244

Fashion Target Market Shopping Location 244

Retail TouchPoints

NOVEMBER 28, 2022

What people think about when they focus on retail innovation is the tech side of the business — next-generation marketing tools, cutting-edge last mile vehicles, frictionless checkout — but there is still plenty of innovation happening in the more foundational strategies of running a retail business.

Department Stores 290

Department Stores Target Market Consumer Checkout 290

Small Biz Trends

AUGUST 20, 2022

Philip Kotler, the father of Modern marketing, defines marketing as “The science and art of exploring, creating, and delivering value, to satisfy the needs of a target market at a profit.” ” Small businesses often use different marketing strategies to help them achieve their goals. Conclusion.

Marketing 111

Marketing Advertising Target Market Planning 111

Retail Bound

OCTOBER 22, 2024

If you want to reach your target market, you need to be where they are shopping. And these days, more and more people are doing their shopping in physical stores rather than online. This can help you to fine-tune the product and make sure it’s ready for market. Define your target market.

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Target Market Planning Marketing Retail Marketing 52

Retail Gazette

APRIL 3, 2025

“This performance rewards the hard work of the management and wider team, the elevation and warm reception of the Boux Avenue product range and a targeted marketing strategy. “Fruitful partnerships, with the likes of Legami, also add reasons for a younger demographic to shop, in store and online, with Ryman.

Returns 64

Returns Target Market Location Shopping 64

Retail TouchPoints

OCTOBER 13, 2022

After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. To find their own unique path to growth, brands must select the combination of components that best suits their messaging, product set and target audience. “So

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Wholesale Consumer Clienteling Location 299

Retail TouchPoints

OCTOBER 20, 2021

The pandemic challenged any retailer that “over-expanded” its physical footprint in previous years to right the ship and ensure its remaining stores were properly tailored to the target market. consumers have changed stores, brands or the way they shop. For example, McKinsey found that 73% of U.S.

Sporting Goods 264

Sporting Goods Accounting Consumer Promotions 264

Small Biz Trends

JUNE 29, 2023

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

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Target Market Marketing Consumer Apparel 52

Inside Retail

SEPTEMBER 15, 2021

British expats are the key target market of online grocery store British Corner Shop, which services over 150 countries around the globe with over 10,000 popular products, from Marmite to McVities. It has over 500,000 regular shoppers globally, with its biggest markets being Europe, the US, Canada and Australia.

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Shipping Target Market Shopping Marketing 246

Inside Retail

APRIL 25, 2021

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . Abandonment of sexualised marketing. International expansion driven through flagships.

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Fast Fashion Fashion Accounting Target Market 223

Retail Gazette

DECEMBER 27, 2024

Jo Malone London is planning to open at least a dozen new shops outside of the capital over the next couple of years. It is planning to target market towns such as Wilmslow, Farnham, Market Harborough, Leamington Spa and Chichester. Were also going to spaces where there isnt necessarily another retailer.

Target Market 69

Target Market Planning Shopping Marketing 69

Inside Retail

APRIL 5, 2022

IR: Will this store look and feel different from other Sheike stores, since it’s your first one outside of a shopping centre? A lot of these pieces – click-and-collect, or store-to-door – really enhance her store experience and allow her to shop with ease. They will be our key focus. What have the last few years been like?

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Marketing Planning Customer Experience Target Market 130