Retail TouchPoints

NOVEMBER 22, 2024

. “We’re very excited to launch Amazon Live’s first collaboration with TalkShopLive,” said Wayne Purboo, VP of Amazon Shopping Video in a statement. “TalkShopLive and Amazon Live both lead video commerce in the U.S.,

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Inside Retail

MAY 5, 2025

In the age of omnichannel retail and ever-expanding social media channels, retail marketing has never been more complex than it is today. Effective techniques to drive loyalty in 2025 Over the past few years, True Religion has grown exponentially, and marketing has played a pivotal role in the brands transformation, DArcy explained.

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Social Commerce Marketing Planning Consumer 130

Retail TouchPoints

JUNE 26, 2025

Gone are the days when consumers exclusively visited retailer websites or apps for their shopping needs. Instead, shopping is diffusing across various platforms, like social media, third-party marketplaces and dedicated niche mobile apps. The distinction between browsing and buying is rapidly dissolving.

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Retail TouchPoints

JANUARY 13, 2025

Augmented Reality (AR) and Virtual Reality (VR) technologies are revolutionizing online shopping by enabling customers to interact with products in ways previously reserved for in-store experiences. AI-powered insights can make customers feel more confident in their purchases, reducing the likelihood of post-purchase disappointment.

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Retail TouchPoints

JULY 9, 2025

However, while social ecommerce is predicted to be a $1 trillion sector by 2028 , a striking contradiction exists: platforms are racing ahead with integrated shopping features, but consumer trust isn’t keeping pace. A survey from Atlas VPN revealed that nearly 50% of social media users had fallen victim to online shopping scams.

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Inside Retail

MARCH 12, 2025

In terms of performance marketing, a diversified channel mix and testing and trialling of new channels early will set you up for success in the long run. IR: The e-commerce landscape has changed dramatically in the last decade. What does a successful performance marketing strategy look like today?

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Inside Retail

JUNE 23, 2025

As live shopping emerges as retail’s most interactive frontier, brands are racing to meet consumers in the moment on screens, in real time and ready to engage. This new wave of commerce fuses entertainment with instant buying power, reshaping how Australians discover and shop for products online.

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Retail TouchPoints

DECEMBER 27, 2024

Theyve grown up with devices in hand, and social media is their base of operations. But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. Retailers must reflect this diversity in their marketing.

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Retail TouchPoints

NOVEMBER 12, 2024

Pinterest has unveiled its most extensive holiday shopping experience yet this year, with more than 1,000 shoppable gift guides from celebrities, brands and publishers as well as a range of new shopping tools.

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Inside Retail

JULY 3, 2025

Amazon Live, QVC and Whatnot – what do these shopping platforms have in common? They all play in the livestream shopping space, an increasingly popular way for American consumers to purchase goods online. As reported by analytics firm Statista , livestreaming e-commerce generated nearly $682.5 trillion (8.16 trillion (8.16

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Inside Retail

FEBRUARY 2, 2025

Leveraging insights into their lifestyle, aspirations, and consumption patterns, retailers can position themselves for success in this evolving market. A notable gap is apparent, though, between values and actions, as many still shop frequently on fast-fashion platforms like Shein.

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Inside Retail

APRIL 28, 2025

In the early years of online shopping, bricks-and-mortar retailers were terrified about “showrooming” This was the idea that consumers would browse products in stores – touch them, try them on – and then go and buy them cheaply online. Our research shows that consumers demand a unified shopping experience.

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Inside Retail

DECEMBER 4, 2024

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7 billion Bitmoji avatars globally. And in December, Valentino added new styles to the Bitmoji offering.

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Retail TouchPoints

JUNE 10, 2025

However, Gen Z doesn’t shop like their predecessors. They’ve grown up in a world shaped by social media, rapid technological advancement and rising social consciousness. Creator-Guided Commerce Social commerce isn’t new, but Gen Z is pushing it into its next chapter: creator-guided buying.

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Retail TouchPoints

MARCH 11, 2025

In turn, they were more savvy (even thrifty) while shopping for discretionary goods. CI&T s latest Connected Retail Survey explores whether these behaviors will continue through 2025, and the true impact price has on where and how consumers shop. Mastering Hybrid Shopping in the Social Commerce Era The U.S.

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Inside Retail

MAY 5, 2025

These generations shopping journeys across many categories are now heavily influenced by digital, even if the physical purchase occurs within a store or, in the case of a B2B buyer, through a salesperson. The appeal of social commerce lies in its ability to turn inspiration into action in just a few taps. More than 3.8

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A1 Retail

JULY 2, 2025

From social commerce and sustainability to licensing, merchandising and consumer psychology, the sessions offer buyers and brands a holistic view of where retail is headed, and how to stay ahead of it. We’re not adding content for content’s sake.

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Retail Focus

MARCH 7, 2025

The e-commerce industry has experienced rapid growth and transformation in recent years, driven by technological advancements, changing consumer preferences, and global market shifts. The Rise of Mobile Commerce (M-Commerce) Mobile commerce, or m-commerce, is one of the fastest-growing segments of e-commerce.

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Retail TouchPoints

JULY 10, 2025

As a result, they will expect shopping journeys to be quick, intuitive and uninterrupted. Social Commerce and Peer-to-Peer Payment Integration Shopping for Gen Alpha will not be confined to websites or physical stores. It will happen organically through social media, gaming platforms and digital communities.

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Retail TouchPoints

OCTOBER 17, 2024

Foot Locker is driving home is connection to sport culture with a series of new initiatives, including the debut of a platform to scale its creator marketing efforts and a multi-year partnership with the Chicago Bulls that will include events, in-store activations and behind-the-scenes content. ” . ”

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Retail TouchPoints

FEBRUARY 19, 2025

Western countries have long dominated ecommerce and digital marketing, yet China’s influence in these areas has been growing rapidly in recent years. Having the world’s largest domestic ecommerce market helps to achieve this lead. This market also is responsible for the world’s largest online shopping day.

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Social Commerce Promotions Consumer Marketing 147

Retail TouchPoints

JULY 15, 2025

This question — familiar to anyone who has had a screaming match with their significant other in a furniture store — is at the heart of Till Décor Do Us Part , a new six -episode social-first reality series produced by Bob’s Discount Furniture. Let the hijinks commence… But behind those hijinks is some solid marketing strategy.

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Inside Retail

FEBRUARY 20, 2025

Impact of singles economy on retail The singles economy is retails most significant market force. This move is more than just a trend, it indicates a fundamental market transformation. Single customers will continue to shape new shopping priorities through their individual lifestyle choices.

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Inside Retail

JULY 10, 2025

In the swirl of India’s US$150 billion lifestyle market, which is soon to cross $200 billion, the fastest-rising force isn’t a global brand or a celebrity-led campaign. Born into smartphones and social feeds, the generation is rewriting the rules of fashion in the world’s most populous country. It’s Gen Z.

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365 Retail

DECEMBER 24, 2024

This trend has had a ripple effect on retail, revitalising urban shopping districts and creating new opportunities for businesses to cater to a more mobile workforce. By 2025, these technologies are expected to integrate more seamlessly with in-store experiences, bridging the gap between online and offline shopping.

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Inside Retail

JANUARY 16, 2025

Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion.

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Retail TouchPoints

JANUARY 7, 2025

Combining dopamine-driven marketing tactics like games and giveaways, coupled with vast assortments, theyre creating addictive spaces that inspire people to shop. Question 4: “What media adjacencies can we tap into to optimize marketing and advertising experiences?

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Retail TouchPoints

NOVEMBER 25, 2024

Vaccarella is no stranger to retail — Bogg has wholesale partnerships with Dick’s Sporting Goods and Bass Pro Shops , among others — and she has mastered a model in which the brand develops exclusive designs tailored to each partner’s shopper base. I visit them, and we text about what’s hot in the market, what new colorways they’re seeing.

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Retail TouchPoints

NOVEMBER 15, 2024

In a move to double down on the equity of its flagship brand, Qurate Retail Group — parent company of QVC , HSN , Garnet Hill , Grandin Road , Ballard Designs and Frontgate — is rebranding as QVC Group as it looks to expand its presence in the realm of live social shopping. “Live social shopping is a natural evolution for us.

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Small Biz Trends

JULY 13, 2025

Key Takeaways Customer-Centric Focus: Successful eCommerce businesses prioritize understanding and addressing customer preferences to create personalized shopping experiences. It’s about understanding your audience, mastering marketing strategies, and creating an exceptional shopping experience.

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Inside Retail

JUNE 17, 2025

With social commerce on the rise, could EOFY ever drum up the big sale energy of Black Friday? In just over a decade, Black Friday has overtaken Boxing Day as Australia’s favourite shopping event. A social moment amplified by its proximity to the season of splurging and overdoing it. People Google it months in advance.

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Retail TouchPoints

JULY 16, 2025

Plus, she takes us inside the hottest beauty trends as well as how to execute them flawlessly.

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Small Biz Trends

JULY 5, 2025

Key Takeaways Ecommerce Growth: Global retail ecommerce sales reached approximately $6 trillion in 2023, with projections to hit $8 trillion by 2026, highlighting significant market opportunities for small businesses. Understanding these trends helps you align your business strategies with market demands.

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Retail TouchPoints

JULY 1, 2025

Today’s parents aren’t just checking boxes on a registry, they’re curating a constantly evolving collection of products, sourced through social media , peer advice and lived experience. The Influence of Influencers Influencer marketing is no longer a nice-to-have in the baby PR space, it’s a core driver of purchasing decisions.

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Retail TouchPoints

FEBRUARY 26, 2025

Simply put, Adaptive Retail is any commerce experience that brings consumers what they want, wherever and whenever they want it. We live in an attention economy, said Justin Breton, Head of Brand Marketing Innovation at Walmart in an interview with Retail TouchPoints. They’re not retrofitting into the look and feel.

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Inside Retail

JUNE 23, 2025

Australia’s TikTok landscape is undergoing a demographic transformation with implications extending far beyond social media into commercial property markets. E-commerce activity through TikTok is rising rapidly in Australia, with 38 per cent of users willing to view ads in exchange for free services.

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Retail TouchPoints

OCTOBER 10, 2024

Additionally, the retail giant has developed an augmented reality (AR) platform that uses AI to create tens of thousands of 3D assets as well as immersive commerce APIs, enabling Walmart shopping experiences that are embedded in new virtual social environments. “A Walmart plans to launch the U.S.

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