Marketing Shopping Social Commerce 
Inside Retail
SEPTEMBER 7, 2023
Australia’s social commerce industry is expected to register a 12.2 per cent growth this year reaching a market value of $2.67 Social commerce is defined as the use of social media and digital networks to facilitate transactions between customers and businesses. billion by 2028. billion by 2028.
Retail TouchPoints
MAY 12, 2022
Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Retail TouchPoints
JULY 23, 2020
Facebook recently announced the launch of Facebook Shops. Facebook Shops is offering businesses the chance to tap into a community of 2.6 billion people, engage them with relevant content and lead them quickly down the marketing funnel to purchase at an unparalleled scale. The potential is enormous.
Inside Retail
JANUARY 12, 2023
Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9
Retail TouchPoints
JULY 24, 2023
It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.
Retail TouchPoints
FEBRUARY 21, 2023
Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. In fact they are anything but — and with good reason.
Retail TouchPoints
JULY 6, 2022
Although social commerce sales in the U.S. are currently a mere one-tenth the size of China’s market, it is gaining traction nationwide. Here’s how you can learn from their experiences. . Tap into the creator economy . Instagram and TikTok are brimming with content creators who are dedicated to building their businesses.
Expert insights. Personalized for you.
264 
Let's personalize your content