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How Bubble cracked the Australian market, by mirroring its US and UK strategy

Inside Retail

Timing is everything and knowing when to launch in a new market can make or break a brand’s success in a new region. With such a saturated beauty and skincare market, why was it the right time for Bubble to expand and how did it do so successfully? The brand’s founder and CEO Shai Eisenman recently shed light on the Australian launch.

Marketing 130
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Ecommerce in 2025: How Data Quality Powers Growth and Customer Satisfaction

Retail TouchPoints

Customer profiles that are correct, current and enhanced with demographic and geographic data allow organizations to personalize communications, optimize marketing efforts and uncover new customer prospects. Shipping errors are reduced and checkout is easier, protecting the customers overall experience with your brand.

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How Livestream Shopping Channels the Power of Influencer Marketing

Retail TouchPoints

This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns. This became known as influencer marketing. Video has indeed evolved. All of that, including managing returns, is done for them.

Marketing 358
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The consumer preferences driving the next generation of e-commerce

Inside Retail

Retailers who understand the specific needs of each generation can tailor their marketing, product offerings and pricing strategies to match those preferences. From Gen Z to Alpha While Generation Z and millennials have been lucrative target markets for many retailers, the next big opportunity lies in the younger generation, Generation Alpha.

Consumer 130
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Future of Services: Micro-Factory and Retail in One

Retail TouchPoints

In this case, any target marketing would have to be assessed early on from a high-level addressable market to optimize one’s costs for a healthy ROI. In an on-demand personalized world, the TTR (Time-To-Resolution) for what needs to be sold is too long and too costly considering material sourcing, packaging and shipping.

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The Convergence of AI and Composable Architecture in Ecommerce

Retail TouchPoints

From generating product descriptions and dynamic pricing to improving data quality and automating redundant tasks, AI has been monikered as the magical fix-it-all technology that promises to slash time-to-market, quadruple employee productivity and deliver larger-than-life customer experiences. And all that’s just for one use case of AI.

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You’ll Like Us When We’re Green: How Retailers Demonstrate Sustainability Through Track and Trace

Retail TouchPoints

However, advances powering track-and-trace, such as 5G and RFID labels affixed to shipping crates, can help stores proactively promote sustainable items as well. Sensors can attach to shipping materials, allowing CPG brands and retailers to track assets throughout the supply chain. If, for instance, we can pinpoint the source of an e.