Mike Anthony

JANUARY 13, 2021

Apparently that means that we can take a one-size-fits-all approach to how we market to shoppers. Marketing isn’t simple. Shopper marketing isn’t simple. Shopper marketing isn’t simple. YOu can’t just take a shopper marketing shortcut to a plan by reading some generic survey. Our lives would be so simple!

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Mike Anthony

JANUARY 13, 2021

Apparently that means that we can take a one-size-fits-all approach to how we market to shoppers. Marketing isn’t simple. Shopper marketing isn’t simple. Shopper marketing isn’t simple. YOu can’t just take a shopper marketing shortcut to a plan by reading some generic survey. Our lives would be so simple!

Marketing 130

Marketing Target Market Planning Shopping 130

Inside Retail

JUNE 16, 2024

Further, with 33 per cent of Gen Z often having to return items, it’s a good idea to review your returns policy and make sure it’s as customer-friendly as possible. Half of Gen Z will avoid using retailers that don’t offer an express option, so make sure to add this to your delivery mix.

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Checkout Target Market Returns Shipping 264

Retail TouchPoints

AUGUST 2, 2024

This is particularly true with clothing retailers as customers prefer the convenience of shopping for clothing online and take advantage of generous return policies. This may come from carrying too much debt, failing to acknowledge and adapt to market changes or simply making bad financial decisions.

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Fast Fashion Shopping Target Market Fashion 273

Small Biz Trends

JUNE 29, 2023

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

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Target Market Marketing Consumer Apparel 52

Retail TouchPoints

NOVEMBER 2, 2020

Businesses that depend on college students as part of their yearly revenue need to know college and university dates and what proportion of students will be returning to campus. Despite this impact, few companies have built academic events tracking into their demand forecasting models, due to the number of significant colleges in the U.S.,

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Planning Returns Target Market ATS 274

Retail Minded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. You can partner with other businesses just to target your brand name to gain traction among your target market.

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Marketing Clienteling Merchant Services Advertising 98

Inside Retail

FEBRUARY 20, 2024

With Shopline, businesses have access to a host of tools to help you master the online element of your omnichannel strategy ; from SEO tools , site speed boosters and digital marketing, to memberships, product reviews and order invoice customisation for B2B merchants.

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Merchant Services Payment Services Checkout Target Market 246

Inside Retail

JANUARY 29, 2023

Lecturer in marketing at Swinburne Business School, Dr Jessica Pallant told Inside Retail that interpreting sales results is difficult, as this growth might be compared to pandemic affected years, and might actually reflect a return to where the business might have been otherwise. JB Hi-Fi’s sales grew by 9.1 per cent and 16.1

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Promotions Consumer Target Market Marketing 246

Inside Retail

APRIL 5, 2022

So we’ll be looking to expand heavily into SA, WA, and probably the Victorian markets. Our marketing and online team worked particularly hard to generate a lot of additional content during that time to keep her engaged and active with the brand. We’ll also look to remove some of the barriers around returns and exchanges.

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Marketing Planning Customer Experience Target Market 130

Retail TouchPoints

OCTOBER 20, 2021

The pandemic challenged any retailer that “over-expanded” its physical footprint in previous years to right the ship and ensure its remaining stores were properly tailored to the target market. During the pandemic these classes strengthened loyalty with existing customers and expanded the retailer’s reach to new audiences.

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Sporting Goods Accounting Promotions Consumer 261

Inside Retail

AUGUST 22, 2024

These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. Limited-edition items and memorabilia become highly sought after, creating a lucrative market for retailers. For instance, retailers can feature stories of local athletes or community heroes in their marketing campaigns.

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Apparel Consumer Promotions Marketing 260

Rangeme

JULY 24, 2023

In an uber-competitive market, standing out is more crucial than ever for the success of your consumer packaged goods (CPG) brand. In this first in what will be a series of blogs, we will be taking you on a step-by-step journey on how to leverage the power of strategic branding, marketing, and advertising to influence retail buyers.

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Marketing Advertising Promotions Consumer 98

Retail Minded

APRIL 8, 2021

Due to this, direct mail may now seem like it’s too slow and an old marketing method to look at. But a quick look at statistics will show you that the market continues to take direct mail seriously. Hence, direct mail marketing is one of the marketing methods that have stood the test of time.

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Marketing Returns Target Market ATS 66

Retail TouchPoints

APRIL 13, 2021

that’s why marketing teams are allocating more of their spend towards them. research found that 74% of marketers spend one-third or more of their budgets on social advertising. But how can a global retail enterprise streamline and scale its social advertising strategies? Listen to the session on demand.

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Consumer Payment Services Fulfillment Advertising 189

Inside Retail

MARCH 28, 2022

With e-commerce businesses, the platforms we use to facilitate online business such as Shopify, various apps and software that directly integrate with the platform and performance marketing tools, give us real-time insight into the analytics and metrics that matter. Know your Return on Advertising Spend (ROAS).

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Wiser

FEBRUARY 22, 2021

It’s difficult to identify which will be the most effective in terms of purchase intent among the brand’s target market. Yet, there is data to prove the effort’s worth and return on brand equity. Sustainability-marketed products grew 5.6 times faster than products marketed conventionally last year.

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Target Market Consumer Marketing Accounting 131

CJ Retail Solutions

AUGUST 5, 2024

In the retail industry, in-store marketing is essential because it has a direct impact on consumer experiences and purchase decisions. Proven in-store marketing tactics establish a unified and captivating atmosphere that presents merchandise in an appealing manner, motivating consumers to make a purchase. Making the Most of Chances.

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Visual Merchandising Marketing Promotions Target Market 52

Retail Bound

NOVEMBER 3, 2022

From researching your target market to having a clear vision for your product, making sure you have a solid team in place, and being prepared to sell, here are 10 tips to make your product startup more attractive to venture capitalists. Research your target market. Have a marketing strategy. Know your numbers.

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Target Market Planning Marketing Returns 98

Inside Retail

APRIL 28, 2021

None of this makes a difference to Shein’s Gen Z target market, who are often dealing with budget constraints and willing to put up with slow deliveries in order to get their hands on the latest fashions. However, it should really have known that such a symbol would not be well-received in markets not familiar with its background.

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Fast Fashion Fashion Target Market Consumer 162

Wiser

JULY 25, 2023

While tried-and-true methods like direct mail or word-of-mouth marketing hold their own, newer strategies leveraging the ubiquity of the internet and social media cannot be ignored. A promotions strategy is a marketing plan that small businesses use to get the word out about their products and services. Here’s what you need to know.

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Promotions Advertising Marketing Planning 147

Independent Retailer

DECEMBER 31, 2024

In this article, we will look at the key components of jewelry marketing. This information will be useful to retail business owners seeking to strengthen their market position and stand out from the competition. Also: Best Video Marketing Tips for Retailers 2. Try to develop trust and close customer questions before a purchase.

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Jewelry Marketing Advertising Wholesale 52

Hyken

JUNE 28, 2021

10 Ways to Gain the Loyalty of Return Visitors by Lauren Voges. American Alliance of Museums) Here are ten ways museums and attractions can continue to attract return visitors, including local staycationers, daytrippers, and audiences outside the usual target market. My Comment: Do you want your customers to come back?

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Customer Experience Returns Target Market Planning 122

Wiser

AUGUST 21, 2023

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. Another critical goal of a new product marketing strategy is to drive sales and generate revenue.

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Promotions Advertising Consumer Marketing 146

CJ Retail Solutions

AUGUST 20, 2024

In the B2B field marketing landscape, companies focus on marketing activities aimed at other businesses rather than individual consumers. B2B field marketing plays a crucial role in building brand awareness, generating leads, and driving sales for a company’s products or services.

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Wiser

JANUARY 17, 2023

Customer experience personalization refers to brand marketers using data analysis and technology to personalize messaging and product offerings for their customers. This technology allows businesses to identify and sort consumers into segments with similar interests or needs in order to create a targeted experience just for them.

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Retail Next

MARCH 10, 2020

It’s tempting to try a little bit of every marketing method and hope that something, somewhere, will bring in more customers. Instead, take the time to assess your existing customer base and target market and determine the most effective channels for marketing your business. Identifying Your Target Audience.

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Marketing Accounting Advertising Jewelry 64

Retail Minded

JULY 21, 2022

Equipment retailers are limited in their scope of potential clients, but this shouldn’t be a disadvantage if you know how to stand out from the competition and how to capture the attention of your target market. . Therefore, industrial equipment retailers must learn the ropes of the marketing strategies that apply to them.

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Marketing Target Market Promotions Returns 52

Inside Retail

MARCH 12, 2024

Started as a passion project by Greta Gale, a lawyer and former Woolies X senior marketing manager, who needed a classic black everyday suit, the premium women’s suiting and tailored separates brand officially launched in January 2022. I was fortunate that, in terms of launching the brand, I had a marketing background.

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Fashion Accessories Returns Target Market 130

Retail Bound

JUNE 21, 2024

But the secret here is how you position your brand in the market, and you just have to be quick about it. Develop a comprehensive brand image: Your clothing line must have a well-crafted logo, a consistent and identifiable color palette, a unique name, and a design style that resonates with your potential customers or target market.

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Payment Services Target Market Wholesale Marketing 98

Inside Retail

JUNE 6, 2023

Despite the difficulties, however, and due to the business’ niche target market, it had the full support of its customer base throughout the recovery period. Throughout the course of rebuilding, Yours Only has moved to a new warehouse and has taken out disruption insurance on the off chance there is a second attack. What’s next?

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Independent Retailer

JANUARY 21, 2025

Crafting a Marketing Strategy for Electronics Retailers The achievement of any commercial enterprise, which includes electronics retailers, hinges on the potential to efficiently engage customers via innovative advertising techniques. For electronics outlets, developing a strong electronic marketing strategy is critical.

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Marketing Advertising Promotions Inventory Management 52

Rain Pros

AUGUST 17, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Enter retail marketing tools. Rain POS marketing tools keep retailers in business.

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Retail Marketing Payment Services Marketing Advertising 52

Rain Pros

MAY 1, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Enter retail marketing tools. Rain POS marketing tools keep retailers in business.

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Retail Marketing Payment Services Marketing Advertising 52

CJ Retail Solutions

AUGUST 26, 2024

One of the most important metrics for assessing the success of retail marketing campaigns is the Key Performance Indicator (KPI). Retailers are able to make data-driven decisions for business growth with the help of these indicators, which offer quantifiable data on various aspects of marketing strategies.

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Retail Bound

FEBRUARY 14, 2022

The most basic function of a marketing plan is to meet whatever objectives it sets out to achieve and ultimately convert customers, if it does this then it can be considered to be successful. So, just like a pie has a recipe, a good marketing plan needs a framework. Get intimate with the market. First, define your target market.

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Planning Marketing Accounting Target Market 52

Retail Gazette

DECEMBER 27, 2024

Since its inception 60 years ago, Nike has long dominated the sportswear market, fuelled by innovative products, global reach and out-of-the-box marketing. But what has put Nike in this vulnerable position in the first place, and what steps does it need to take to return to peak performance? And the numbers prove it.

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