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Retail Pricing is a Science – Not an Art

Retail TouchPoints

Now, these smart-to-market brands are taking this time of fluctuating costs and economic uncertainty to evaluate their pricing strategies. With margins being squeezed from rising inflation and inventory challenges, brands need to better align pricing with the current market conditions and consumer demand.

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Retail Roulette – Why Black Friday and Cyber Monday discounts are a complete gamble for retailers and consumers alike

Retail Focus

Now, securing sought after products at the best price is becoming increasingly chaotic for consumers, with prices fluctuating during a number of weeks across the Golden Quarter. Forget deal or no deal, it’s more like deal or disappointment for consumers, leaving much to be desired in terms of results for retailers.

Consumer 261
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Chinese retailers’ pricing strategy risks ‘vicious cycle’ of low margins

Inside Retail

Falling income growth is normalising lower consumption in China, with some industries experiencing declining revenue, as “companies are lowering prices to maintain their market share and avoid being squeezed out,” said Wang Dan, a Shanghai-based economist at Hang Seng Bank.

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Retail pricing strategies: Which one is the right one for your FMCG products?

Tokinomo

Everybody knows about the four Ps of marketing. Product, Price, Place, and Promotion are the core of marketing. In this article, we are going to focus on the Price. What impacts the pricing strategy? Which pricing strategy works best for different products? How much should customers pay to get the product?

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Woolworths and Coles drew consumer ire for cost-of-living pressures in 2024

Inside Retail

Two of the nations major employers, with a combined workforce of 320,000 staff and about a 66 per cent share of the grocery market, Woolworths and Coles endured a 2024 they would no doubt rather forget. Woolworths and Coles, Australias supermarket goliaths, have gone from Covid-19 heroes to cost-of-living villains in the last two years.

Consumer 246
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The Data Dilemma with Retail Pricing and How to Untangle it

Retail TouchPoints

In my experience, the data is what keeps retailers from making the big jump to new pricing technologies and strategies.

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Casey’s General Stores Implements Market Intelligence Solution

Retail TouchPoints

Casey’s General Stores has formed a partnership with Engage3 to help optimize its market information. The convenience retailer will harness the Competitive Intelligence Management (CIM) solution to gain access to granular competitive data on 30 billion product pricing records collected annually in the U.S.

Marketing 179