Retail pricing strategies: Which one is the right one for your FMCG products?
Tokinomo
AUGUST 1, 2023
Everybody knows about the four Ps of marketing. Product, Price, Place, and Promotion are the core of marketing. In this article, we are going to focus on the Price. What impacts the pricing strategy? Which pricing strategy works best for different products? How much should customers pay to get the product?
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