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Supermarket advertising with POP marketing

Tokinomo

When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? It's not just the price—it's the marketing. Marketing is how brands convince us that their pasta sauce tastes better, or that their cereal is healthier than all the others. Or a box of cereal over another brand?

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How Yarn’n is revolutionising hygiene with a focus on First Nations communities

Inside Retail

Yarn’n, a First Nations-owned e-commerce brand and maker of environmentally conscious toilet rolls, has clinched an exclusive partnership with supermarket giant Woolworths as it continues to scale its ethical, sustainable and socially conscious business model. If we were going to do something, we had to do it properly.

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Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

Retail TouchPoints

While 7-Eleven is at the forefront of inventive uses for vision AI in the convenience retail market, we are also observing interest and adoption of vision AI for supermarket retailers for resource reallocation, to mirror each store’s unique ebb and flow of operations and foot traffic throughout the day.

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Investor Group Buys Back Southeastern Grocers Banners from Aldi

Retail TouchPoints

along with C&S Wholesale Grocers , has acquired Southeastern Grocers and its Winn-Dixie and Harveys Supermarket banners. Our unrelenting focus on long-term growth continues with an exciting opportunity for C&S to invest in and collaborate deeply with the retail market.

Grocer 191
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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Marketing 246
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Why Dollarama is just the latest global entrant in Australia’s discount market

Inside Retail

The Canadian convenience chain Dollaramas recent acquisition bid for The Reject Shop highlights a growing trend of international retailers assessing Australias discount market. These developments reflect the demand for budget-friendly options in the Australian retail market, which is also home to domestic competitors such as Kmart.

Marketing 226
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Price Chopper/Market 32 and Tops Markets to Merge

Retail TouchPoints

Price Chopper/Market 32 and Tops Markets have entered into a definitive merger agreement that will put nearly 300 supermarkets in the Northeast under a single company. The Price Chopper/Market 32 and Tops Markets businesses will retain their main offices in Schenectady and Williamsville, N.Y.,

Marketing 162