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Supermarket advertising with POP marketing

Tokinomo

When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? It's not just the priceā€”it's the marketing. Marketing is how brands convince us that their pasta sauce tastes better, or that their cereal is healthier than all the others. Or a box of cereal over another brand?

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Marketing 246
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From China to India, how the worldā€™s retail markets stack up: report

Inside Retail

In an era marked by economic flux and shifting consumer preferences, the global retail landscape stands at a pivotal juncture, ripe with both challenges and opportunities. China is the worldā€™s largest retail market, accounting for almost 50 per cent of global retail transactions. Chinaā€™s e-commerce market, worth $1.9

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From Omnichannel to Polychannel: How FMCG Shopping is Changing

Retail TouchPoints

With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their e-shopping habits acquired in the pandemic. And in 2024, with shoppers visiting different supermarket stores and chains, and with greater frequency, weā€™re witnessing a new trend: the polychannel shopper.

Shopping 289
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Price Chopper/Market 32 and Tops Markets to Merge

Retail TouchPoints

Price Chopper/Market 32 and Tops Markets have entered into a definitive merger agreement that will put nearly 300 supermarkets in the Northeast under a single company. The Price Chopper/Market 32 and Tops Markets businesses will retain their main offices in Schenectady and Williamsville, N.Y.,

Marketing 162
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Analysis: Will the market pay 7-Elevenā€™s $2 billion asking price?

Inside Retail

The 7-Eleven Holdings boardā€™s decision to seek a buyer for its network of about 750 retail outlets continues a seismic restructuring of the convenience retail market in Australia. The decision by the leading retail franchisor and Australiaā€™s largest private company in fuel sales should have caught no one by surprise.

Marketing 147
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Asda partners with The Good Roll to bring sustainable toilet roll to UK retail market

Retail Times

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Sustainable household paper brand, The Good Roll, is launching in the UK for the very first time in an exclusive deal with supermarket giant, Asda.