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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But where does that leave your marketing strategies for the humble shop floor?

Consumer 277
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Investor Group Buys Back Southeastern Grocers Banners from Aldi

Retail TouchPoints

The purchase agreement includes the grocery and liquor store operations of the Winn-Dixie and Harveys banners, encompassing approximately 170 stores across the Southeast, as well as Winn-Dixies existing liquor business. Financial terms of the current deal were not disclosed.

Grocer 191
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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. Marketers are really at the forefront of this transformation ,” Schwartz said.

Consumer 289
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The North Face Appeals to All 5 Senses to Bring the Outdoors into its London Flagship

Retail TouchPoints

All these different sensory elements, including the music playlist, dont feel forced; it feels very authentic in the store, said Jaime Bettencourt, responsible for revenue growth, brand strategy and content marketing at Mood Media in an interview with Retail TouchPoints.

Outdoor 278
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Yesway Chooses Marketing Partner for Just-in-Time Signage and Event Support

Retail TouchPoints

Convenience store retailer Yesway has chosen GSP to provide retail marketing services, including store profile management as well as POP design and production services, to 408 Yesway and Allsup’s stores in nine states.

Marketing 264
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The “Great Mall Resurgence” in the American retail market

Inside Retail

Another key detail to note about today’s version of the mall shopping experience is that retailers’ have to be much tighter and more focused on store operations and technology. As Baird warned retailers, “Omnichannel fulfilment is much harder in a mall environment (vs. per cent higher rate than the same period in 2023.

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Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

Retail TouchPoints

While 7-Eleven is at the forefront of inventive uses for vision AI in the convenience retail market, we are also observing interest and adoption of vision AI for supermarket retailers for resource reallocation, to mirror each store’s unique ebb and flow of operations and foot traffic throughout the day.