Tokinomo

FEBRUARY 8, 2022

The retail industry is ever-changing and the demands of the customers are increasing as we speak. Actually, during the pandemic, 75% of customers mentioned that they changed the brands they bought. This shows that shoppers are no longer holding on to a brand if it doesn’t satisfy their needs and wants.

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Tokinomo

JANUARY 18, 2023

If you’ve read our “ Retail Year In Review 2022 ” article, then you know a lot has happened in the last year in this industry. When we were expecting things to relax after the COVID-19 pandemic and its restrictions, the war in Ukraine started and it impacted the retail industry worldwide.

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Retail Marketing Marketing 246

Tokinomo

DECEMBER 7, 2022

That’s why we’ve talked with top retail influencers about what to expect in 2023 when it comes to retail and shopper marketing. 2023 is just around the corner and we want to give you a head start. Carol Spieckerman , Jeff Sward , and Mike Anthony share actionable insights that will help you prepare your 2023 strategy.

Retail Marketing 246

Retail Marketing Marketing 246

Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

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Marketing Retail Marketing Advertising Promotions 246

Inside Retail

MAY 13, 2024

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

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Marketing Marketing Spend Customer Retention Advertising 287

Retail TouchPoints

DECEMBER 31, 2021

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

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Marketing Marketing Spend Brand Management Consumer 321

Retail TouchPoints

OCTOBER 10, 2022

So holidays are a huge deal for retail. With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever.

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Marketing Advertising Retail Marketing Consumer 298

Tokinomo

MAY 4, 2022

Millennials have been shopping in stores for many years and they have shaped the way retailers market their products. Now, Gen Z shoppers are starting to make their own money and they want to spend it in style!

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Marketing Retail Marketing Shopping 246

Inside Retail

MARCH 25, 2024

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Retail marketer: The broader ad campaign is kicking goals.

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Marketing Retail Marketing Management Accounting 245

Tokinomo

SEPTEMBER 21, 2022

You’ve seen hundreds of articles about how to market to Gen Z and Millennials. While these two young generations make up a big chunk of the shopping population, this doesn’t mean that we should forget about the older population.

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Retail TouchPoints

JULY 18, 2022

Convenience store retailer Yesway has chosen GSP to provide retail marketing services, including store profile management as well as POP design and production services, to 408 Yesway and Allsup’s stores in nine states. Yesway will draw upon GSP’s cloud-based retail intelligence platform to support its marketing process.

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Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. At a time when innovation and quick decision-making are business imperatives, marketers need to make their AI investments count. Similarly, its recent advancements have brought forth new possibilities for brands.

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Marketing Advertising Management Consumer 264

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

Marketing 298

Marketing Promotions Advertising Comparison Shopping 298

Inside Retail

JUNE 27, 2024

The post The “Great Mall Resurgence” in the American retail market appeared first on Inside Retail Australia.

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Retail Marketing Marketing Department Stores Shopping 147

Tokinomo

JUNE 15, 2022

It's not just the price—it's the marketing. Marketing is how brands convince us that their pasta sauce tastes better, or that their cereal is healthier than all the others. When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? Or a box of cereal over another brand?

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Supermarket Advertising Marketing Promotions 246

Retail TouchPoints

MAY 3, 2022

While this creates new opportunities for retailers to explore their creative side, it also means companies need to develop a deeper understanding of what each platform offers and how it can best be utilized. Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this.

Marketing 287

Marketing Consumer Advertising Social Commerce 287

Retail TouchPoints

SEPTEMBER 15, 2021

Whether the result of forgetfulness or indecisiveness, many of these cart abandonments are actually salvageable, depending on a retailer’s willingness to embrace innovative and creative marketing tactics. So what’s missing from marketers’ toolkits that would enable them to build a bridge over that monetary chasm?

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Marketing Consumer Accounting Promotions 263

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. However, according to the latest U.S.

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Marketing Consumer Advertising Retail Marketing 246

Retail TouchPoints

NOVEMBER 22, 2023

Here are four tips to consider when creating visual content for retail marketing strategies this holiday season and beyond, whether produced using cameras or generated by a commercially safe AI tool — and advice regarding when to use each. Consumers expect to see the real products and packaging.

Marketing 264

Marketing Consumer Advertising Retail Marketing 264

Retail TouchPoints

OCTOBER 14, 2021

To say everyone is worn out is probably an understatement, and by all accounts marketers in particular are feeling the pressure — a staggering 70% of marketing executives said the pandemic has left them “completely exhausted,” according to a new report from Accenture Interactive. Forget About Personalization, Focus on Relevancy.

Marketing 299

Marketing Promotions Consumer Customer Experience 299

Retail TouchPoints

JANUARY 25, 2022

As we navigate an interesting year of retail revival, now is the perfect time to make some small shifts and shrewd strides forward into 2022. Let’s dive into some small ideas that can help tackle big goals: 1) Think Big: Increase customer engagement with more interactive marketing. Act small: Use a QR code! The QR code is back.

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Management Marketing Customer Experience Inventory Management 264

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

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Marketing Advertising Point of Sale Returns 277

Inside Retail

SEPTEMBER 6, 2023

While Rolex is an internationally recognised brand, Bucherer isn’t as well known outside of Europe and the US, and operates in a highly homogenised luxury and jewellery retail market. “I It’s driving customers into a dark secondary market, where they risk buying a lemon, or, worse, a fake,” he stressed.

Marketing 264

Marketing ATS Consumer Accounting 264

Tokinomo

OCTOBER 26, 2022

Shoppers make emotional purchases and what better way to trigger those emotions than a seasonal marketing campaign? You will discover the impact of seasonal marketing and we’ll also throw in some of the best Halloween campaigns for inspiration. Every holiday season customers expect to get into the holiday spirit when going shopping.

Marketing 246

Marketing Shopping Customer Experience Retail Marketing 246

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Looking to the future is the future of marketing.

Marketing 245

Marketing Consumer Marketing Spend Planning 245

Inside Retail

JULY 24, 2024

Few events get the American retail industry buzzing quite like Amazon’s Prime Day, an annual shopping event with deals exclusively for Prime members. The post What do Amazon’s Prime Day results reveal about the US retail market? appeared first on Inside Retail Australia.

Retail Marketing 130

Retail Marketing Marketing Promotions Consumer 130

Retail Wire

NOVEMBER 29, 2024

Artificial intelligence (AI) tools are becoming commonplace in retail.

Retail Marketing 162

Retail Marketing Marketing 162

Inside Retail

MARCH 27, 2023

Retailers had already been using AI to a certain extent, but after a couple of years of “getting to know how it works” we’ve reached a point where its inclusion is something that can’t be ignored. Australian fashion retailer Cue is also leveraging AI-based personalisation to offer virtual styling services.

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Fashion Marketing Target Market Accessories 246

Tokinomo

AUGUST 31, 2022

Campaign corner. Raw Manifesto. We all love a good commercial that involves pets, right? You can see the most adorable furballs in this commercial from Stella and Chewy. Plus, you’ll see, once again, that pets show raw love and deserve the same in return and some extra food if you ask us.

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Marketing Returns Retail Marketing 246

Tokinomo

NOVEMBER 30, 2022

Shoppers are expecting more from brands. Customers are no longer just looking for products, they want an experience and they want to connect with brands. If you want to attract more loyal customers, then you need to show shoppers what your brand stands for.

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Marketing Retail Marketing 246

Retail Focus

DECEMBER 12, 2024

Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Retail investment has been especially driven by the strong performance of the Italian, Portuguese, and Spanish markets, alongside robust results in the UK.

Marketing 264

Marketing Fashion Retail Marketing Management 264

Tokinomo

SEPTEMBER 26, 2023

The rise of private-label brands in the retail industry has been a significant and ongoing trend over the past couple of decades. Private-label brands, also known as store brands, house brands, or own brands, are products that are developed and sold exclusively by a particular retailer under their own brand name.

Marketing 264

Marketing Retail Marketing 264

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But where does that leave your marketing strategies for the humble shop floor? Showcase your brand, reflect shopper values.

Consumer 277

Consumer Marketing Promotions Customer Experience 277

Tokinomo

OCTOBER 18, 2022

Campaign corner. Special Salmon: Loved Tormund Giantsbane from Game of Thrones? Then you are going to enjoy this campaign for Mowi salmon. The Norwegian actor Kristofer Hivju is the brand ambassador of Mowi and appears in a series of quirky commercials.

Marketing 246

Marketing Retail Marketing 246

Retail TouchPoints

APRIL 5, 2024

During those intermittent interactions, retail marketers need to think like iGaming marketers to build customer engagement and to drive more sales. So retail marketers need to present engaging, relevant content quickly and at key points while the customer is on the shopping journey.

Customer Retention 312

Customer Retention Marketing Consumer Shopping 312

Tokinomo

MARCH 8, 2022

Brands and retailers want the same things: build brand loyalty and drive sales. Most of the time, retailers and brands invest a lot of money in various types of promotions to increase brand awareness and sales. However, this is not an easy challenge.

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Marketing Promotions Retail Marketing 246

Retail TouchPoints

APRIL 2, 2024

So Beyoncé got me wondering: what challenges could poker analogies simplify in my own job as a marketer? For marketers and advertisers, especially those who work for retail brands, TV guarantees brand awareness. And the retail brands that do use CTV as a performance marketing channel are already reaping the benefits.

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Advertising Marketing Returns Retail Marketing 269