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Successful Retail Marketing Requires a Skilled ‘Data Translator’

Retail TouchPoints

Mastering data is critical for retailers, particularly those serving specialty areas. The ability to reach consumers at the moments in time when they’re likely to make — or at least consider — key purchase decisions is the ultimate marketing challenge. Strategic Counsel is Paramount. Will you provide a timestamp for the data?

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. and global brands to consider its role in their marketing playbooks. Brands and retailers can tap the active communities of influencer partners by encouraging them to go “live.”

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Top 7 Best Retail Marketing Books for Brands and Retailers

Tokinomo

Retail is a challenging industry, considering how much it changed in the last few years. In this article, we are going to present the best 7 retail marketing books. That’s why it is important to keep up with the latest trends.

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Sorting Truth vs. Hype: How to Vet AI Products for Retail Marketing

Retail TouchPoints

Artificial intelligence isn’t going to replace the marketer, but the marketer who uses AI is going to replace the marketer who doesn’t. Heres how retail marketers should vet AI products so they can be implemented effectively into their campaigns: Start with a demo. Check references.

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Retail Marketing in a Recession UK: 10 tips from experts

With a recession predicted, retail is often the hardest hit. Marketing is crucial to remain prosperous once economic difficulties have subsided, but investing in the right places is critical. Here are 10 expert tips for retail marketing in a recession.

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5 things to look for when choosing a Retail Marketing Agency

Tokinomo

Marketing is an essential part of any business, especially in the retail industry. If you want customers to hear about your products, then marketing is the answer to your questions. Also, marketing is the one that helps you position your brand and improve the way customers see your brand.

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Amazon holds 42 percent of the online retail market

Retail Wire

market share of e-commerce spending and 60 percent of the platform’s total sales, according to eMarketer. Amazon’s direct sales represent another 17 percent of the market. Sellers on Amazon.com’s marketplace account for 25 percent of the total U.S.