Tokinomo

NOVEMBER 23, 2022

Retail is a challenging industry, considering how much it changed in the last few years. In this article, we are going to present the best 7 retail marketing books. That’s why it is important to keep up with the latest trends.

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Retail TouchPoints

MARCH 30, 2023

Mobile Media Labs solutions are designed to help retail marketers connect with publishers looking to monetize their traffic in order to help retailers acquire new customers despite strained budgets.

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Retail TouchPoints

FEBRUARY 4, 2022

Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level. Data-driven AI is part of the remedy for this challenge, but even the best AI tools need support from human intuition to drive truly powerful marketing efforts, according to Amy Heidersbach, Chief Marketing Officer at Persado.

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Inside Retail

APRIL 11, 2025

While there is no one-size-fits-all solution to the tariff problem, and the situation remains fluid, several Australian retailers told Inside Retail they are recalibrating their strategies and looking to streamline their operations rather than retreat from the lucrative US market.

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Inside Retail

APRIL 7, 2025

According to Bain & Companys How India Shops Online 2025 report, Indias e-retail market is on track to more than double from $60 billion in 2023 to $160 billion by 2028, making it the fastest-growing major e-commerce market in the world. Further reading: Why Indian tourists are set to transform global travel retail.

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Tokinomo

JANUARY 18, 2023

If you’ve read our “ Retail Year In Review 2022 ” article, then you know a lot has happened in the last year in this industry. When we were expecting things to relax after the COVID-19 pandemic and its restrictions, the war in Ukraine started and it impacted the retail industry worldwide.

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Tokinomo

DECEMBER 7, 2022

That’s why we’ve talked with top retail influencers about what to expect in 2023 when it comes to retail and shopper marketing. 2023 is just around the corner and we want to give you a head start. Carol Spieckerman , Jeff Sward , and Mike Anthony share actionable insights that will help you prepare your 2023 strategy.

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Inside Retail

MARCH 9, 2025

The retail marketing landscape is more dynamic than ever, so understanding which trends are worth pursuing both from the consumers and the businesss perspective and which ones are just noise, will be critical to achieving growth in the year ahead. Here are three common themes that came to the fore.

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Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

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Inside Retail

FEBRUARY 3, 2025

Retail chain Oh!some some entered the Indonesian market in 2019, citing a gap in diverse retail product offerings. some identified Malaysia as its next key market, driven by the countrys young consumer base and thriving retail environment. somes market coverage and reach more consumer groups.

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Inside Retail

MAY 13, 2024

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

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Inside Retail

JANUARY 30, 2025

Golden Goose aims to gain more market share in Australia by establishing a strong retail presence and building lasting community connections through new retail experiences. Inside Retail spoke with Mauro Maggioni, Golden Gooses Apac CEO, about how the business plans to grow its market share in the global US$39.91

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Retail Focus

DECEMBER 12, 2024

Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Retail investment has been especially driven by the strong performance of the Italian, Portuguese, and Spanish markets, alongside robust results in the UK.

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Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But where does that leave your marketing strategies for the humble shop floor? Showcase your brand, reflect shopper values.

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Inside Retail

MARCH 26, 2025

Attracting an offer from Dollarama, a recognised leader in the value retail market, is testament to both the meaningful improvement that our incredible team has made to our business over the past few years as well as the significant growth potential that exists for The Reject Shop, he continued.

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Inside Retail

MARCH 11, 2025

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. For many retailers, these platforms have grown to consume the whole marketing funnel and their templated options have become the default.

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Retail TouchPoints

DECEMBER 31, 2021

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

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Retail TouchPoints

OCTOBER 10, 2022

So holidays are a huge deal for retail. With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever.

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Tokinomo

SEPTEMBER 21, 2022

You’ve seen hundreds of articles about how to market to Gen Z and Millennials. While these two young generations make up a big chunk of the shopping population, this doesn’t mean that we should forget about the older population.

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Retail TouchPoints

JULY 18, 2022

Convenience store retailer Yesway has chosen GSP to provide retail marketing services, including store profile management as well as POP design and production services, to 408 Yesway and Allsup’s stores in nine states. Yesway will draw upon GSP’s cloud-based retail intelligence platform to support its marketing process.

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Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

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Inside Retail

MARCH 25, 2024

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Retail marketer: The broader ad campaign is kicking goals.

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Inside Retail

APRIL 1, 2025

The Canadian convenience chain Dollaramas recent acquisition bid for The Reject Shop highlights a growing trend of international retailers assessing Australias discount market. These developments reflect the demand for budget-friendly options in the Australian retail market, which is also home to domestic competitors such as Kmart.

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Retail TouchPoints

MAY 3, 2022

While this creates new opportunities for retailers to explore their creative side, it also means companies need to develop a deeper understanding of what each platform offers and how it can best be utilized. Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this.

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Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. At a time when innovation and quick decision-making are business imperatives, marketers need to make their AI investments count. Similarly, its recent advancements have brought forth new possibilities for brands.

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Inside Retail

APRIL 3, 2025

Instead of businesses, we thought, Well have a product that we can put into peoples homes, co-founder Lane Stockton told Inside Retail. The last thing I was ever going to do was put a product or do something in the market that didnt feel genuine to our culture, he added. If we were going to do something, we had to do it properly.

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Inside Retail

OCTOBER 23, 2024

. “The group’s customer value proposition, the strength of the four core brands and the size of our customer loyalty club membership base means Super Retail Group remains well positioned to perform in retail market conditions where customers are carefully managing their spending and prioritising value-for-money purchases.”

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Retail Marketing Planning Management Consumer 264

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. However, according to the latest U.S.

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Retail TouchPoints

OCTOBER 14, 2021

To say everyone is worn out is probably an understatement, and by all accounts marketers in particular are feeling the pressure — a staggering 70% of marketing executives said the pandemic has left them “completely exhausted,” according to a new report from Accenture Interactive. Forget About Personalization, Focus on Relevancy.

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Marketing Promotions Consumer Customer Experience 299

Retail TouchPoints

NOVEMBER 22, 2023

Here are four tips to consider when creating visual content for retail marketing strategies this holiday season and beyond, whether produced using cameras or generated by a commercially safe AI tool — and advice regarding when to use each. Consumers expect to see the real products and packaging.

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Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

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Tokinomo

JANUARY 27, 2025

These digitally native generations are reshaping the retail landscape with their unique preferences, values, and behaviors. Millennials are reaching middle age, and baby boomers are retiring. Enter Gen Z and Gen Alpha, the customers of tomorrow.

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Inside Retail

SEPTEMBER 6, 2023

While Rolex is an internationally recognised brand, Bucherer isn’t as well known outside of Europe and the US, and operates in a highly homogenised luxury and jewellery retail market. “I It’s driving customers into a dark secondary market, where they risk buying a lemon, or, worse, a fake,” he stressed.

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Tokinomo

OCTOBER 26, 2022

Shoppers make emotional purchases and what better way to trigger those emotions than a seasonal marketing campaign? You will discover the impact of seasonal marketing and we’ll also throw in some of the best Halloween campaigns for inspiration. Every holiday season customers expect to get into the holiday spirit when going shopping.

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Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Looking to the future is the future of marketing.

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Retail TouchPoints

JANUARY 9, 2025

All these different sensory elements, including the music playlist, dont feel forced; it feels very authentic in the store, said Jaime Bettencourt, responsible for revenue growth, brand strategy and content marketing at Mood Media in an interview with Retail TouchPoints.

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Inside Retail

MARCH 27, 2023

Retailers had already been using AI to a certain extent, but after a couple of years of “getting to know how it works” we’ve reached a point where its inclusion is something that can’t be ignored. Australian fashion retailer Cue is also leveraging AI-based personalisation to offer virtual styling services.

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