Retail TouchPoints

FEBRUARY 25, 2025

Customer profiles that are correct, current and enhanced with demographic and geographic data allow organizations to personalize communications, optimize marketing efforts and uncover new customer prospects. Incorrect addresses are expensive for all operations, impacting the delivery of goods, direct mail marketing or even fraud prevention.

Merchant Services

Inside Retail

NOVEMBER 25, 2024

per cent, so we see some fantastic results when we use the assets and target and align them to our broader above-the-line marketing campaigns,” said Berends. If product inventory falls beneath a certain level, campaigns can be paused, and when there is a surplus of stock, a campaign can be promoted more heavily.

Promotions

Small Biz Trends

JUNE 14, 2025

Key Takeaways Streamlined Marketing Management: The Surefire Local Marketing Platform simplifies the management of your online presence, local SEO, and customer engagement, allowing small businesses to focus on growth. That’s where a surefire local marketing platform comes into play.

Marketing

Small Biz Trends

JUNE 17, 2025

Key Takeaways Understand Consumer Behavior Shift: Post-holiday shopping sees consumers seeking personal deals, making it essential to tailor marketing strategies to focus on clearance and promotions. Capitalizing on this behavior requires you to adapt your promotional tactics and tailor your marketing messages accordingly.

Inventory Management

Small Biz Trends

JUNE 27, 2025

Marketing Optimization: Leveraging local SEO strategies and marketing techniques, including social media promotion and local events, can significantly increase visibility and attract more buyers. Your selling strategies can also benefit from leveraging local marketing techniques.

Target Market

Small Biz Trends

JULY 21, 2025

Retail store examples of supermarkets include Kroger , Whole Foods Market , and Safeway , each providing a mix of organic and conventional items. Specialty stores cater to targeted markets, allowing for personalized service and customized marketing. Each type plays a unique role in the retail environment.

Specialty Store

Small Biz Trends

JUNE 19, 2025

Know Your Audience: Understanding local demographics helps in selecting a location that closely aligns with your target market, increasing the chances of attracting repeat customers. Consider locations with pedestrian-friendly areas to promote foot traffic. Ensure the location aligns with your brand image and target market.

Location

Inside Retail

MARCH 24, 2025

Retailers who understand the specific needs of each generation can tailor their marketing, product offerings and pricing strategies to match those preferences. From Gen Z to Alpha While Generation Z and millennials have been lucrative target markets for many retailers, the next big opportunity lies in the younger generation, Generation Alpha.

Consumer

Small Biz Trends

JULY 26, 2025

It allows you to systematically evaluate your competitors, identify strengths, and pinpoint market opportunities. Utilize a competitive matrix template to systematically compare product features, pricing, and marketing strategies. Creating a competitive analysis template is an essential step for your business.

Target Market

Small Biz Trends

JUNE 13, 2025

Economic Factors: Stay aware of consumer spending habits and inflation impacts, adjusting pricing strategies and leveraging personalized marketing to enhance shopping experiences. From innovative marketing tactics to the latest shopping technologies, holiday retail is a fascinating blend of tradition and modernity. In 2022, U.S.

Promotions

Small Biz Trends

JUNE 18, 2025

Key Takeaways Identifying Slow Sellers: Recognize that slow selling products can stem from issues like seasonal demand, high costs, overstock, niche markets, or outdated technology. In today’s fast-paced market, slow selling products can feel like a burden. Understanding these categories allows for effective sales strategies.

Inventory Turnover

Small Biz Trends

JUNE 6, 2025

Effective Marketing Strategies: Promote friendly events through social media, email marketing, and local sponsorships to maximize attendance and engagement. Cross-Promotional Opportunities: Partnering with other local businesses for collaborative events can expand your reach, deepen community ties, and enhance event impact.

Target Market

Small Biz Trends

JULY 14, 2025

Key Takeaways Customer Loyalty Defined: Loyal customers are not just repeat buyers; they are engaged advocates who actively promote your brand through word-of-mouth and trust in your products. In today’s competitive market, knowing how to identify a loyal customer can set your business apart.

Promotions

Small Biz Trends

JUNE 26, 2025

Key Takeaways Understand Your Market: Analyze customer demographics and preferences to tailor offerings and optimize inventory based on local demand. Let’s dive into practical advice that’ll help you create a thriving grocery business that stands out in today’s market. Use end caps to showcase promotions or best-selling items.

Inventory Management

Small Biz Trends

JULY 19, 2025

Key Takeaways Enhanced Online Visibility: Paid search engine marketing significantly boosts your brand’s visibility, placing ads at the top of search results to attract potential customers actively seeking your products or services. In addition to driving traffic, paid search engine marketing complements other digital marketing aspects.

Marketing

Small Biz Trends

JULY 12, 2025

Implement Innovative Marketing: Explore creative marketing strategies, including influencer collaborations and user-generated content, to boost brand awareness and interaction. Develop a content calendar to maintain consistent posting and utilize paid ads to target specific demographics.

Promotions

Small Biz Trends

JUNE 21, 2025

Leveraging Social Media: Connect with your audience through consistent posting, engaging content, and targeted marketing campaigns to foster brand loyalty. Utilizing social media platforms amplifies your reach, allowing targeted marketing campaigns, engaging customer service, and promoting your business goals.

Target Market

RETAIL MANAGEMENT SOFTWARE

JULY 16, 2025

Know Your Market Inside Out Understanding your local market is the first step to success. Tip: Use your POS system to sync inventory across all channels and personalize promotions based on customer buying history. Research customer preferences, popular pet types, and buying behaviors. Are most of your customers dog owners?

Inventory Turnover

Small Biz Trends

JUNE 28, 2025

For small businesses operating in a saturated market, leveraging this data can be crucial for crafting targeted marketing strategies. Partnering with figures like Karol G can amplify reach and lend authenticity to marketing efforts. Karol G, who boasts over 54.5

Target Market

Small Biz Trends

JUNE 23, 2025

Business Planning Essentials: Young bakers learn to create comprehensive business plans, addressing goals, market research, target audiences, and unique selling propositions to effectively position their sweet treats. Young bakers engage in market research to understand customer preferences, which helps them tailor their offerings.

Finance

Small Biz Trends

JULY 12, 2025

Conducting thorough market research helps you understand your audience better. Conduct thorough market research to understand your target audience and competitors. Outline your unique value proposition and effective marketing strategies to attract customers.

Planning

Small Biz Trends

JULY 23, 2025

Organize the store into themed zones to enhance customer navigation and promote cross-merchandising opportunities. Implement modular displays for flexibility, allowing for easy reconfiguration based on seasonal promotions or changing inventory. This c store design strategy improves overall organization and customer satisfaction.

Visual Merchandising

Small Biz Trends

JULY 19, 2025

Customer relationship management features enhance engagement through personalized marketing and loyalty rewards. These advanced sales analytics not just improve your grasp of sales trends but also support targeted marketing efforts , eventually helping you boost sales and improve cash flow.

Payment Services

Small Biz Trends

AUGUST 1, 2025

The software provides analytics for sales performance, aiding in informed decision-making regarding inventory management and marketing strategies. This leads to informed decisions on inventory replenishment and marketing strategies.

Inventory Management

Small Biz Trends

JULY 21, 2025

Key Takeaways Diverse Opportunities: Shop business ideas can range from brick-and-mortar stores to e-commerce platforms, catering to various markets and consumer needs. Whether you’re looking to cater to local customers or tap into the global market, there are countless opportunities waiting for you.

Shopping

Small Biz Trends

JULY 16, 2025

Monitor performance against KPIs and adjust strategies regularly to stay competitive and responsive to market changes. Start by establishing specific revenue targets that guide your sales planning. Furthermore, incorporate post-sales activities to promote ongoing customer engagement and improve retention.

Planning

Small Biz Trends

JUNE 13, 2025

Key Takeaways Understand Market Challenges: Retail businesses, especially small ones, must adapt to shifting consumer behaviors and economic conditions to stay competitive. Embrace E-Commerce: Establishing an online presence is essential for expanding market reach and meeting customer demands for convenience.

Payment Services

Small Biz Trends

JULY 13, 2025

These platforms are essential for small businesses to build brand awareness and foster relationships through targeted content strategies and community-focused storytelling. Popular platforms such as Facebook, Instagram, and TikTok provide unique tools to share content, engage audiences, and improve visibility within local markets.

Target Market

365 Retail

APRIL 17, 2025

This has created an increase in loyalty programs that promote giving back by offering charitable donations, green initiatives, and brand development through consumer feedback. The brand captures consumer data in order to tailor promotions, special offers, and beauty recommendations.

Marketing

Small Biz Trends

JUNE 28, 2025

Future Trends: Continuous advancements in AI will further refine personalized shopping experiences and predictive analytics, ensuring small businesses remain competitive in a rapidly evolving market. Additionally, eCommerce platforms utilize machine learning algorithms to optimize marketing strategies.

Customer Experience

Small Biz Trends

JUNE 21, 2025

Key Takeaways Increased Brand Visibility: Sponsoring events helps elevate your brand’s exposure to a targeted audience, fostering recognition across multiple platforms and ultimately leading to improved recall among potential customers. This exposure includes mentions in the press, promotional materials, and social media.

Customer Retention

CJ Retail Solutions

JULY 23, 2025

By embracing this approach, you can enhance your understanding of market trends, customer preferences, and operational efficiencies, ultimately leading to improved performance and profitability. Key Takeaways Data-driven decisions are crucial for retail merchandising to stay competitive in the market.

Visual Merchandising

Small Biz Trends

JUNE 13, 2025

Content Strategy: High-quality content marketing, targeting audience interests, helps build authority while maintaining a balance between promotional and informative materials. Engaging in digital marketing strategies, such as SEO tools and social media tools, boosts visibility and drives traffic to your site.

Marketing

Small Biz Trends

JUNE 21, 2025

Team Collaboration: This practice fosters teamwork, allowing sales members to provide and receive feedback, which promotes continuous improvement and learning. Encourages Team Collaboration : Role playing promotes teamwork, as team members can share feedback and learn from each other, fostering a culture of continuous improvement.

Promotions

Small Biz Trends

JUNE 14, 2025

Key Takeaways Enhance Revenue: Valentine’s Day presents a prime opportunity for businesses to boost sales through tailored marketing strategies and seasonal promotions. Attractive Promotions: Implementing discounts, bundled offers, and flash sales can create urgency and appeal, encouraging customers to make purchases.

Promotions

Small Biz Trends

JUNE 30, 2025

User-Friendly Interface: The intuitive design allows users to quickly filter sponsorship opportunities by zip code, city, or metro area, ensuring a targeted search that aligns with their marketing objectives. These local sponsorships open up new avenues for exposure and cross-promotion.

Advertising

Small Biz Trends

JULY 26, 2025

Comprehending your target audience will guide your messaging and marketing strategies. Let’s explore these fundamental tips further to optimize your branding efforts and strengthen your market presence. Define Your Brand Identity Defining your brand identity is a vital step in establishing a strong presence in the market.

Marketing