Retail TouchPoints

NOVEMBER 22, 2024

These networks enable targeted marketing, allowing retailers to deliver personalized offers that boost conversion rates. Additionally, retailers gain valuable insights into customer behavior, enabling effective marketing campaigns that attract new customers and re-engage lapsed ones.

Target Market 270

Target Market Marketing Spend Marketing Returns 270

Wiser

JUNE 20, 2023

Promotions are a key component of any successful business strategy. Whether you’re launching a new product, trying to gain more customers, or simply looking to increase brand recognition and loyalty, effective promotions can help you reach your goals. Every brand and retailer is coming out with new promotions all of the time.

Promotions 148

Promotions Advertising Planning Marketing 148

Inside Retail

DECEMBER 4, 2024

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? In translating its latest collection into Bitmoji avatars, Valentino promotes individual expression and fosters an ever more global community through the brand’s most iconic motifs.”

Fashion 277

Fashion Target Market Marketing Promotions 277

Retail TouchPoints

OCTOBER 28, 2021

The technology suite is designed to help retailers: Create a smooth customer experience similar to online shopping; Develop deeper data insights into buyer behavior and product interaction; Support social distancing and health protection; Deliver targeted marketing, including promotions; Reduce labor costs and provide efficient 24/7 operations; and (..)

Checkout 263

Checkout Target Market Promotions Returns 263

Wiser

AUGUST 21, 2023

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course.

Promotions 146

Promotions Advertising Consumer Marketing 146

Retail TouchPoints

AUGUST 15, 2024

Retailers can instantly connect with a highly engaged, diverse audience that often extends far beyond their traditional target market. Now, businesses must begin to regard these virtual spaces as addressable commerce markets. But the hardest part is knowing how to press “start” on their initial entry into the market.

Promotions 262

Promotions Marketing Target Market Consumer 262

Small Biz Trends

OCTOBER 21, 2021

A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs.

Marketing 139

Marketing Payment Services Target Market Beauty and Health 139

Small Biz Trends

JULY 19, 2022

TikTok is all about user-generated content, and besides sharing videos TikTok’s social media platform has evolved into a marketing channel for brands where they use the platform to connect with consumers between the ages of 13 and 60. In this article, we offer a step-by-step guide on how to start TikTok influencer marketing.

Marketing 141

Marketing Payment Services Advertising Promotions 141

Retail TouchPoints

MAY 3, 2023

Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience? Still, many questions remain.

Customer Experience 276

Customer Experience Target Market Marketing Management 276

Inside Retail

JANUARY 29, 2023

In its preliminary half-year results, JB Hi-Fi attributed record sales to strong consumer demand, and its well-executed promotional strategies during Boxing Day and Black Friday. JB Hi-Fi’s sales grew by 9.1 per cent and 16.1 per cent in Australia and New Zealand respectively – to $3.6 billion and NZ$160.6

Promotions 246

Promotions Consumer Target Market Marketing 246

Small Biz Trends

APRIL 19, 2022

Marketing refers to the collection of a series of activities companies undertake to promote their service or products. Marketing plays the biggest role in businesses and good skills in marketing can mean the difference between success and failure. Popular online Marketing Courses.

Marketing 116

Marketing Customer Retention Advertising Target Market 116

Retail TouchPoints

AUGUST 17, 2021

From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI. Online retailers are using AI to create intent-based promotions.

Checkout 306

Checkout Payment Services Customer Experience Inventory Management 306

Retail TouchPoints

AUGUST 16, 2023

If your target audience’s interests and preferences have changed abruptly such that your brand no longer resonates with them, you might need a rebrand and tweaks in your retail or SaaS marketing strategy. Throughout the years, though, the brand saw an opportunity to target an even bigger market that includes adults.

Marketing 246

Marketing Target Market Promotions Consumer 246

Inside Retail

APRIL 19, 2023

Third, retailers leverage the occasion to offer promotions on a whole slew of seasonal items, such as air conditioners, fans, small swimming pools, barbecues and camping accessories. International arrivals boost Songkran spending Thai nationals are not the only target market for retailers during Songkran.

Supermarket 246

Supermarket Promotions Target Market Accessories 246

Wiser

JULY 25, 2023

That’s why it’s so important for business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy? Here’s what you need to know.

Promotions 78

Promotions Advertising Marketing Planning 78

Retail TouchPoints

APRIL 27, 2021

The solution also will help Sally Beauty create more effective promotions through enhanced targeting and develop profitable markdown plans. The beauty retailer will use the AI-powered solution to identify competitive price levels while still maximizing revenue and profit performance.

Markdowns 264

Markdowns Promotions Planning Target Market 264

Retail TouchPoints

OCTOBER 20, 2021

The pandemic challenged any retailer that “over-expanded” its physical footprint in previous years to right the ship and ensure its remaining stores were properly tailored to the target market. To do this, retailers can adopt the shopper yield metric conceived by RetailNext.

Sporting Goods 264

Sporting Goods Accounting Promotions Consumer 264

Inside Retail

NOVEMBER 25, 2024

per cent, so we see some fantastic results when we use the assets and target and align them to our broader above-the-line marketing campaigns,” said Berends. If product inventory falls beneath a certain level, campaigns can be paused, and when there is a surplus of stock, a campaign can be promoted more heavily.

Promotions 130

Promotions Marketing Target Market Supermarket 130

Inside Retail

SEPTEMBER 15, 2021

Therefore, it would make sense to include disabled talent in order to capture the attention of that additional 20 per cent market share. They feature someone with a disability but they make that the centre point of the campaign; either promoting themselves (which is purely self-serving) or making their efforts all about the disability.

Advertising 246

Advertising Target Market Customer Experience Marketing 246

Inside Retail

AUGUST 22, 2024

Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. Let’s break some of them down and look at a few examples more closely.

Apparel 260

Apparel Consumer Promotions Marketing 260

Small Biz Trends

JUNE 29, 2023

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

Target Market 52

Target Market Marketing Consumer Apparel 52

Retail Minded

JULY 8, 2021

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach.

Marketing 106

Marketing Customer Retention Target Market Planning 106

Wiser

AUGUST 28, 2023

With an optimized retail assortment strategy, focusing on factors such as understanding customer preferences, analyzing market trends, and optimizing inventory management, you can significantly enhance your retail operations and drive business success. What age group are they in?

Target Market 146

Target Market Fast Fashion Marketing Management 146

Wiser

APRIL 23, 2020

This is what makes field marketing such a powerful piece of the marketing puzzle for B2C manufacturers and retailers. In this article, we’ll look at what field marketing is, why it’s important to different types of retailers, and how you can incorporate field marketing into your overall strategy. What is Field Marketing?

Marketing 114

Marketing Advertising Consumer Target Market 114

Wiser

AUGUST 24, 2017

Or wondered how retailers decide if their promotion will be BOGO or 25 percent off? They are also a way to ensure markdowns and promotions are effective. Selling a limited quantity of items in your promotions creates a sense of urgency. Another promotion that works well is offering a free gift with purchase.

Markdowns 180

Markdowns Marketing Drop-Shipping Promotions 180

Retail Minded

DECEMBER 22, 2022

Whether you’re a small or a multinational business owner, there are plenty of ways to promote your brand. Promotional products are an easy and effective way to achieve it. The trick is knowing how to design and manufacture them in a way that they’d appeal to customers and be adequate for marketing purposes. Informative.

Promotions 52

Promotions Marketing Jewelry Target Market 52

Retail Minded

JULY 17, 2022

The potential to transform industries like marketing is huge. They can help marketers understand data better, predict future behaviors, and deliver more personalized experiences when it comes to their audience. This article explores the ways AI technologies are driving marketing strategies today. Enhancing Customer Engagement .

Marketing 94

Marketing Target Market Customer Experience Promotions 94

Rangeme

JULY 24, 2023

In an uber-competitive market, standing out is more crucial than ever for the success of your consumer packaged goods (CPG) brand. In this first in what will be a series of blogs, we will be taking you on a step-by-step journey on how to leverage the power of strategic branding, marketing, and advertising to influence retail buyers.

Marketing 98

Marketing Advertising Promotions Consumer 98

Wiser

OCTOBER 11, 2023

The Fundamentals of eCommerce Business Models An eCommerce business model is a strategic business plan, outlining how an online business will generate revenue, identify the targeted customer segment, and deliver value to said customers. Key Features: Personalized marketing, direct interaction with customers, diverse product offerings.

Payment Services 148

Payment Services Drop-Shipping Shipping Marketing 148

Inside Retail

MARCH 27, 2024

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As

Fashion 130

Fashion Promotions Target Market Consumer 130

Retail Focus

APRIL 1, 2022

Whilst this is a crucial aspect of marketing, it’s equally important to ensure that you are retaining your existing customers as well. This, in turn, promotes customer loyalty and repeat business by showing people that you genuinely care about them. Read on to find out more. Gifts and the importance of customer loyalty.

Promotions 130

Promotions Target Market Shopping Marketing 130

Inside Retail

APRIL 8, 2024

Her foray into jewellery-making started several years earlier after she took a position as a promotions officer at the Narrabri Chamber of Commerce when her youngest son was in boarding school. During this time the business expanded into Melbourne and other markets.

Target Market 130

Target Market Location Marketing Planning 130

Retail TouchPoints

APRIL 13, 2021

that’s why marketing teams are allocating more of their spend towards them. research found that 74% of marketers spend one-third or more of their budgets on social advertising. But how can a global retail enterprise streamline and scale its social advertising strategies? Listen to the session on demand.

Consumer 187

Consumer Payment Services Fulfillment Advertising 187

Inside Retail

FEBRUARY 22, 2024

Southeast Asia’s growing middle class presents a significant opportunity for Australian and New Zealand brands in the agricultural, food and beverage, and health and wellness sectors, but cultural differences and language barriers are key challenges to connecting with this market.

Merchant Services 130

Merchant Services Social Commerce Marketing Target Market 130

CJ Retail Solutions

AUGUST 5, 2024

In the retail industry, in-store marketing is essential because it has a direct impact on consumer experiences and purchase decisions. Proven in-store marketing tactics establish a unified and captivating atmosphere that presents merchandise in an appealing manner, motivating consumers to make a purchase. Making the Most of Chances.

Visual Merchandising 52

Visual Merchandising Marketing Promotions Target Market 52

Retail Minded

AUGUST 8, 2024

Due to market saturation and numerous businesses offering a wide range of competing products, you likely know about the battle ahead of you when it comes to distinguishing your retail store from competitors and staying visible to your consumers. There’s no doubt that it’s tough to stand out in a hypercompetitive industry like retail.

Promotions 52

Promotions Payment Services Checkout Target Market 52

Wiser

AUGUST 31, 2017

percent of shoppers prefer buy one, get one free promotions, as opposed to the 9.6 The first step to planning a successful buy one, get one sale, is to narrow down and select your target audience based on the item on sale. Picking a niche market can help you decide where and how to advertise. Tip 4: Create Urgency.

Promotions 149

Promotions Advertising Target Market Consumer 149