Retail TouchPoints

SEPTEMBER 29, 2021

“The success of #TikTokMadeMeBuyIt and commerce on TikTok as a whole has to do with the fact that marketing on TikTok goes beyond the traditional funnel ,” Tao Baecklund, Director of Product Management at TikTok during the TikTok World virtual event for businesses and marketers. Thinking Long Term. UK and Indonesia.

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Retail TouchPoints

JANUARY 29, 2025

billion ) annually to counterfeiting, equating to approximately 5% of all clothing sales in that market. Look at the value of seized items that are picked up by customs its in the hundreds of millions of dollars in particular markets, so theres a real impact of taking steps to fight it, said Ferdinand in an interview with Retail TouchPoints.

Marketing 264

Marketing Promotions Consumer Apparel 264

Retail TouchPoints

DECEMBER 27, 2024

Theyve grown up with devices in hand, and social media is their base of operations. But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. Retailers must reflect this diversity in their marketing.

Returns 278

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Retail TouchPoints

OCTOBER 31, 2024

We wanted to ensure our Roblox update would create strong reach and impressions for our target youth market,” the Clarks marketing team said in a statement to Retail TouchPoints. Clarks has seen “incredible success” on the platform, according to the brand’s marketing team, generating the following results: 16.2+

Accessories 278

Accessories Fashion Marketing Apparel 278

Retail TouchPoints

NOVEMBER 4, 2024

But even now, with the platform’s existence more precarious than ever, it continues to expand its user base, cultural influence and status as a marketing and commerce powerhouse. Retail TouchPoints: What makes TikTok such a powerful platform, both for consumers and marketers? has hung in the balance. based owner.

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Advertising Marketing Promotions Consumer 298

Inside Retail

AUGUST 14, 2024

Despite launching in select markets less than a year ago, in September 2023, TikTok Shop aims to grow its US e-commerce sales to US$17.5 Social commerce vs e-commerce The shareable short-form content app has taken e-commerce to new heights and accelerated what marketing experts refer to as social commerce.

Social Commerce 263

Social Commerce Promotions Shopping Marketing 263

Inside Retail

DECEMBER 4, 2024

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7 billion Bitmoji avatars globally. And in December, Valentino added new styles to the Bitmoji offering.

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Fashion Target Market Marketing Promotions 277

Retail TouchPoints

JANUARY 12, 2024

Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. According to research from Accenture , social commerce is expected to outpace traditional ecommerce, growing 3X faster and reaching an impressive $2.9

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Social Commerce Beauty and Health Advertising Merchant Services 320

Inside Retail

FEBRUARY 2, 2025

Leveraging insights into their lifestyle, aspirations, and consumption patterns, retailers can position themselves for success in this evolving market. Social commerce will dominate By 2029, social commerce driven by platforms like TikTok and Instagram will account for a substantial share of Gen Zs purchases.

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Social Commerce Payment Services Beauty and Health Checkout 130

Retail TouchPoints

MARCH 30, 2022

Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands. Understanding Each Platform’s Role in Social Commerce. Social usage is not equal across platforms. Investing in a Consistent and Human Social Brand.

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Social Commerce Payment Services Checkout Shopping 324

Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation.

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Social Commerce Advertising Checkout Shopping 130

Retail TouchPoints

APRIL 30, 2021

Additionally, PDI will enable retailers to extend personalized fuel pricing offers in real time to consumers who are on-site or driving nearby, as well as promote in-store products. “By

Promotions 279

Promotions Planning Consumer Management 279

Retail TouchPoints

FEBRUARY 19, 2025

Western countries have long dominated ecommerce and digital marketing, yet China’s influence in these areas has been growing rapidly in recent years. Having the world’s largest domestic ecommerce market helps to achieve this lead. This market also is responsible for the world’s largest online shopping day.

Social Commerce 147

Social Commerce Promotions Consumer Marketing 147

Retail TouchPoints

NOVEMBER 26, 2024

We’ve learned that our customers are eager to receive unique perks, which is why True Rewards goes beyond offering promotional discounts,” said Kristen D’Arcy, Chief Marketing Officer of True Religion in a statement. “We This is why the brand is leaning heavily into experiential moments that money can’t buy.

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Promotions Fashion Shopping Marketing 288

Inside Retail

JULY 26, 2021

A recent KPMG report has predicted Hainan to become the world’s biggest duty-free market in the next two years. China apparel brand Peacebird has mobilized employees to push out promotions to their social circles. to encourage employees and users to share their own daily outfits, and help flood social feeds.

Social Commerce 130

Social Commerce Advertising Apparel Accounting 130

Retail TouchPoints

NOVEMBER 12, 2024

These include the ability for retailers to showcase promotions like free shipping, sitewide sales and buy one, get one offers , as well as the Deal ad module, whichmakes ads with special offers more visible to users via a carousel format.

Shopping 264

Shopping Advertising Shipping Promotions 264

Retail TouchPoints

JULY 19, 2024

The luxury brand will offer items to help users playing the competitive Roblox fashion games Fashion Famous 2 and Fashion Klossette and in the Zepeto social avatar app. Coach has partnered with metaverse platforms Roblox and Zepeto to support its Spring 2024 collection’s campaign theme, “Find Your Courage.”

Promotions 278

Promotions Fashion Accessories Social Commerce 278

Retail TouchPoints

NOVEMBER 25, 2024

I visit them, and we text about what’s hot in the market, what new colorways they’re seeing. RTP: Have you invested in paid marketing and advertising to grow the brand, or would you attribute most of the Bogg Bag’s success to organic community building? Vaccarella: Organic social has been key. This is just the beginning!

Wholesale 275

Wholesale Advertising Sporting Goods Marketing 275

Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Niche audience targeting Mass marketing is no longer necessary, or even necessarily desirable, in the digital age.

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Inside Retail

JANUARY 16, 2025

Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion.

Merchant Services 130

Merchant Services Fashion Jewelry Social Commerce 130

Retail TouchPoints

SEPTEMBER 16, 2021

We know that customers today are increasingly looking to shop in the moment, both on and off our platforms,” said Sarah Henry, Senior Director of Content and Influencer Marketing at Walmart in a statement. “We We are focused on meeting customers where they are discovering inspirational content and enhance the customer experience.

Social Commerce 298

Social Commerce Shopping Planning Consumer 298

Retail TouchPoints

APRIL 27, 2023

with other markets to potentially follow depending on the results. via both Meta’s Commerce Manager and Shopify will only be allowed if checkout on Facebook and Instagram is enabled. In all other markets, Shops that do not enable checkout will no longer be allowed. The change will first be tested in the U.S., Outside of the U.S.

Merchant Services 306

Merchant Services Shopping Checkout Social Commerce 306

Retail TouchPoints

FEBRUARY 25, 2022

The explosive growth of China’s luxury fashion sector is being driven by a major influx of new shoppers: 50% of customers entered the market just in the past 12 months, and this group is expected to drive 80% of its growth, according to a survey by Oliver Wyman. Live shopping also is much more mainstream in China than it in Western markets.

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Marketing Shopping Fashion Consumer 304

Inside Retail

MARCH 20, 2024

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. Partnering with popular brands Scrub Daddy and Branch Basics provided ample opportunity for cross-promotion and showed visitors how easy it is to restore their Béis products to look brand new.

Marketing 246

Marketing Consumer Location Promotions 246

Inside Retail

FEBRUARY 20, 2025

Impact of singles economy on retail The singles economy is retails most significant market force. This move is more than just a trend, it indicates a fundamental market transformation. Retail is one of the markets most affected by the solo economy. This is especially evident in the food and beverage industry.

Social Commerce 130

Social Commerce Consumer Marketing Accounting 130

Inside Retail

FEBRUARY 4, 2025

Chinese consumers are now adjusting to a “new normal” in response to evolving market conditions, prompting businesses to rethink their strategies. For clothing and beauty, traditional e-commerce platforms (Tmall, JD.com) lead due to convenience, competitive pricing, and extensive product variety. .”

Consumer 130

Consumer Beauty and Health Social Commerce Outdoor 130

Retail TouchPoints

APRIL 19, 2021

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., with brands across various retail segments testing out this latest addition to their marketing playbooks. RTP: What components of a social commerce strategy do you believe are key to successful livestream shopping?

Shopping 227

Shopping Social Commerce Promotions Department Stores 227

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 Some influencers have backgrounds in marketing — they’re digital creators and that’s where their backgrounds began.”

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Social Commerce Accounting Marketing Planning 302

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

Consumer 363

Consumer Marketing Promotions Management 363

Retail TouchPoints

FEBRUARY 23, 2021

This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. In fact, Smartly.io

Advertising 297

Advertising Social Commerce Consumer Marketing 297

Retail TouchPoints

JANUARY 18, 2022

China is an important market for luxury retailers looking to expand their audience, but gaining a foothold in such a large, diverse market requires a careful approach that can be quite different from operating a luxury brand in the U.S. The first step is understanding just what your specific Chinese audience will look like.

Social Commerce 278

Social Commerce Consumer Promotions Marketing 278

Retail TouchPoints

AUGUST 19, 2021

Although the back-to-school season is typically a prime time for special deals and promotions, retailers need to consider how these slashed prices align with overall product demand and availability. For example, with back-to-school, Kotlyar noted that we’re seeing fewer promotions because of supply constraints.

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ATS Markdowns Consumer Social Commerce 299

Retail TouchPoints

DECEMBER 13, 2022

Best Buy is offering in-store pickup for livestream shopping orders through a partnership with social-commerce platform TalkShopLive. Shoppable video segments on display in retailers’ windows included programming that featured celebrities such as Gloria Estefan, who promoted her new holiday album Estefan Family Christmas.

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Shopping Social Commerce Shipping Promotions 222

365 Retail

DECEMBER 24, 2024

Omnichannel Innovation and Social Commerce Omnichannel retailthe seamless integration of online and offline shoppingis set to become even more sophisticated by 2025. A significant driver of this evolution is the rise of social commerce , where social media platforms double as shopping destinations.

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Retail Trends Social Commerce Advertising Consumer 64

Retail TouchPoints

MAY 24, 2022

Brands, retailers and marketplaces are increasingly using shoppable live-video events to promote products and raise brand awareness, with Coresight Research projecting that livestreaming in the U.S. market will more than triple by 2024 to reach $35 billion. ” . ”

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Finance Promotions Marketing Planning 321

A1 Retail

DECEMBER 20, 2021

Enter social commerce. Social commerce isn’t new. Back then, it was essentially online shopping but through social channels. Social commerce today is more about the experience. But how can brands get social commerce right? Social commerce is here to stay. Experience is key.

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Social Commerce Shopping Consumer Promotions 75

Retail TouchPoints

DECEMBER 2, 2020

These trends have put a renewed spotlight on impulse buying and how marketers can trigger those spontaneous purchases that drive sales and profits. With in-store and online order histories, they can customize online promotions to grab shoppers’ attention. Courtney Kerrigan is Director, Consulting Services, Neustar Marketing Solutions.

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Social Commerce Checkout Payment Services Consumer 259