Retail TouchPoints

OCTOBER 31, 2024

We wanted to ensure our Roblox update would create strong reach and impressions for our target youth market,” the Clarks marketing team said in a statement to Retail TouchPoints. Clarks has seen “incredible success” on the platform, according to the brand’s marketing team, generating the following results: 16.2+

Accessories 278

Accessories Fashion Marketing Apparel 278

Inside Retail

FEBRUARY 2, 2025

Leveraging insights into their lifestyle, aspirations, and consumption patterns, retailers can position themselves for success in this evolving market. Social commerce will dominate By 2029, social commerce driven by platforms like TikTok and Instagram will account for a substantial share of Gen Zs purchases.

Social Commerce 130

Social Commerce Payment Services Beauty and Health Checkout 130

Retail TouchPoints

JANUARY 7, 2025

Getting this more granular perspective also can help you be more creative with your pricing, promotions and experiential strategies. Retailers are going to have to meet consumers in the middle and find even more ways to be strategic with their pricing and promotions. Question 2: Does it make sense for our brand to compete on price?

Advertising 278

Advertising Merchant Services Loss Prevention Consumer 278

Retail TouchPoints

JUNE 10, 2025

Creator-Guided Commerce Social commerce isn’t new, but Gen Z is pushing it into its next chapter: creator-guided buying. These creators are more than marketing channels; they are cultural translators who help brands meet Gen Z where they are, especially across platforms like TikTok, Instagram and YouTube.

Social Commerce 162

Social Commerce Fast Fashion Advertising Consumer 162

Inside Retail

MAY 5, 2025

For brands looking to level up their digital shelf strategy, it is important not only to understand where we are, but where the market is heading, to future proof for today and tomorrow. The appeal of social commerce lies in its ability to turn inspiration into action in just a few taps. More than 3.8

Consumer 130

Consumer Social Commerce Management Promotions 130

Retail TouchPoints

FEBRUARY 19, 2025

Western countries have long dominated ecommerce and digital marketing, yet China’s influence in these areas has been growing rapidly in recent years. Having the world’s largest domestic ecommerce market helps to achieve this lead. This market also is responsible for the world’s largest online shopping day.

Social Commerce 147

Social Commerce Promotions Consumer Marketing 147

Inside Retail

JANUARY 16, 2025

Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion.

Merchant Services 130

Merchant Services Fashion Jewelry Social Commerce 130

Inside Retail

FEBRUARY 20, 2025

Impact of singles economy on retail The singles economy is retails most significant market force. This move is more than just a trend, it indicates a fundamental market transformation. Retail is one of the markets most affected by the solo economy. This is especially evident in the food and beverage industry.

Social Commerce 130

Social Commerce Consumer Marketing Accounting 130

Inside Retail

JUNE 29, 2025

In the social landscape shaped by Gen Z and millennials, platforms like TikTok and Instagram serve not just as promotional tools, but as powerful engines of cultural creation that foster lucrative online communities. This form of participatory marketing is becoming essential.

Boutique 208

Boutique Promotions Fashion Consumer 208

Retail TouchPoints

JULY 9, 2025

In this article, I’ll explore the reasons behind this trust gap — especially when it comes to security and payment confidence — and share some thoughts about what retailers, social platforms and regulators must do to close it. Faster time-to-sale : Ideal for one-off items, promotions or spontaneous “DM to buy” moments.

Merchant Services 147

Merchant Services Payment Services Shopping Checkout 147

365 Retail

DECEMBER 24, 2024

Omnichannel Innovation and Social Commerce Omnichannel retailthe seamless integration of online and offline shoppingis set to become even more sophisticated by 2025. A significant driver of this evolution is the rise of social commerce , where social media platforms double as shopping destinations.

Retail Trends 64

Retail Trends Social Commerce Advertising Consumer 64

Retail TouchPoints

NOVEMBER 4, 2024

But even now, with the platform’s existence more precarious than ever, it continues to expand its user base, cultural influence and status as a marketing and commerce powerhouse. Retail TouchPoints: What makes TikTok such a powerful platform, both for consumers and marketers? has hung in the balance. based owner.

Advertising 298

Advertising Marketing Promotions Consumer 298

Retail TouchPoints

NOVEMBER 25, 2024

I visit them, and we text about what’s hot in the market, what new colorways they’re seeing. RTP: Have you invested in paid marketing and advertising to grow the brand, or would you attribute most of the Bogg Bag’s success to organic community building? Vaccarella: Organic social has been key. This is just the beginning!

Wholesale 275

Wholesale Advertising Sporting Goods Marketing 275

Retail TouchPoints

JULY 14, 2025

and jurisdictions where expansion in the next five years is likely: Trademark protection is jurisdictional, so knowing where your key markets are now and will be in the next five years will help to inform your filing strategy and provide opportunities to leverage international treaties to lower the costs of trademark protection.

Payment Services 148

Payment Services Advertising Consumer Customer Experience 148

Small Biz Trends

JULY 13, 2025

Effective Marketing Strategies: Utilizing diverse digital marketing tactics, including SEO, email campaigns, and social media engagement, is crucial for attracting and retaining customers. It’s about understanding your audience, mastering marketing strategies, and creating an exceptional shopping experience.

Payment Services 96

Payment Services Checkout Inventory Management Advertising 96

Retail TouchPoints

JULY 14, 2025

They say location is everything in retail, and so American Eagle is leveraging Snap Map — the Snapchat map program — to promote its physical locations while also providing “Snapchatters” with a mobile shopping experience on its website. More than 800 American Eagle stores are now featured as Promoted Places on Snap Maps.

Promotions 147

Promotions Location Shopping Management 147

Inside Retail

JUNE 12, 2025

What began as a Gen Z playground for dance challenges has matured into a global trend machine with direct purchase influence, and it’s reshaping how retailers think about product, placement and promotion. TikTok’s impact on retail is no longer speculative – it’s commercial. Let’s start with the power of virality. The retailer’s response?

Checkout 130

Checkout Promotions Supermarket Shopping 130

Retail TouchPoints

NOVEMBER 12, 2024

These include the ability for retailers to showcase promotions like free shipping, sitewide sales and buy one, get one offers , as well as the Deal ad module, whichmakes ads with special offers more visible to users via a carousel format.

Shopping 264

Shopping Shipping Advertising Promotions 264

Retail TouchPoints

JUNE 25, 2025

The power of social media influencers is impossible to ignore in today’s digital age, with over half of Gen Z using TikTok as their go-to search engine and main source for shopping inspiration, largely because of the visual format of its results. This presents a major opportunity for retailers.

Boutique 147

Boutique Consumer Marketing Visual Merchandising 147

Retail TouchPoints

FEBRUARY 26, 2025

We live in an attention economy, said Justin Breton, Head of Brand Marketing Innovation at Walmart in an interview with Retail TouchPoints. The next generation of consumer is scrolling on social platforms, they’re binge-watching on streaming platforms, theyre spending their time playing games Minecraft, Roblox, Fortnite, Spatial.

Advertising 173

Advertising Accounting Marketing Consumer 173

Inside Retail

JULY 3, 2025

Livestream shopping is a form of e-commerce where products are promoted and sold through live video broadcasts, typically on social media or e-commerce platforms. As reported by analytics firm Statista , livestreaming e-commerce generated nearly $682.5 trillion (8.16 trillion yuan) by 2026.

Shopping 130

Shopping Consumer Marketing Promotions 130

Inside Retail

FEBRUARY 4, 2025

Chinese consumers are now adjusting to a “new normal” in response to evolving market conditions, prompting businesses to rethink their strategies. For clothing and beauty, traditional e-commerce platforms (Tmall, JD.com) lead due to convenience, competitive pricing, and extensive product variety. .”

Consumer 130

Consumer Beauty and Health Social Commerce Outdoor 130

Retail Gazette

JANUARY 22, 2025

Gartner Marketing Practice senior director analyst Matt Moorut notes there is a desire among younger shoppers to shop sustainably. Moorut explains that retailers ultimately need to get better at promoting their sustainability credentials when they invest to establish them. Social shopping 2.0

Fashion 105

Fashion Grocer Consumer Shopping 105

Retail TouchPoints

NOVEMBER 26, 2024

We’ve learned that our customers are eager to receive unique perks, which is why True Rewards goes beyond offering promotional discounts,” said Kristen D’Arcy, Chief Marketing Officer of True Religion in a statement. “We This is why the brand is leaning heavily into experiential moments that money can’t buy.

Promotions 288

Promotions Fashion Shopping Marketing 288

Retail Gazette

APRIL 29, 2025

The German discounter’s involvement on TikTok Shop raises the question of whether the shopping channel could become a new route to market for the industry can the content platform move from viral recipes to a full grocery basket, and should more grocers jump on the bandwagon?

Supermarket 64

Supermarket Grocer Beauty and Health Shopping 64

365 Retail

JUNE 9, 2025

Modern betting apps offer features such as in-play wagering, live streaming, and personalised promotions, attracting a growing user base. The online sports betting market in the UK is projected to reach $53.78 The convenience and accessibility of online sports betting sites have significantly contributed to this shift.

Shopping 52

Shopping Social Commerce Consumer Promotions 52

365 Retail

FEBRUARY 20, 2025

Brands recognise that samples dont just serve as one-off promotions theyre an important part of a customers path to purchase. The influencer marketing boom has had a profound impact on digital sampling. Instead of discovering a product on a shelf, fans now encounter product samples directly through their social media feeds.

Social Commerce 52

Social Commerce Consumer Advertising Accounting 52

Retail TouchPoints

JULY 14, 2025

BLCK is offering brands the choice of three exclusive tiers: BLCK Members: Marketplace listing, streaming discovery, analytics access ( $995 /year); BLCK VIP: Members’ tier benefits, plus full five- minute show, plus promotional ad ( $5,000 one-time cost); BLCK Diamond: VIP benefits, plus featured homepage placement, prime-time air slots, trending (..)

Shopping 147

Shopping Advertising Promotions Social Commerce 147

Inside Retail

JULY 16, 2025

Instagram now favours Reels, and TikTok simply makes virality a lottery, with seemingly no best-practice plan in place for marketers to follow. Global marketing research firm NielsenIQ found that omnichannel shoppers deliver 30 per cent higher lifetime value than DTC-only customers. This isn’t an abandonment of DTC.

Social Commerce 130

Social Commerce Beauty and Health Consumer Advertising 130

Retail TouchPoints

MARCH 19, 2025

As it has for several years , the resale market continues to grow and the current headwinds other retailers are facing in this moment of economic chaos may actually act as tailwinds for the continued growth of resale. Global secondhand market sales by region. All of those things have changed the way that we market to consumers.

Apparel 130

Apparel Social Commerce Consumer Shopping 130

Inside Retail

MARCH 18, 2025

In the end, we identified several trends shaping retail technology as the market continues to face a rapidly evolving landscape, intense global competition, faster product development cycles and demanding consumer expectations. Digital strategies reduce technology costs and enhance competitive positioning.

Social Commerce 130

Social Commerce Inventory Management Consumer Apparel 130

Small Biz Trends

JUNE 12, 2025

Impact on Marketing Strategy: These updates can significantly boost marketing efforts through enhanced content creation tools and effective customer interaction, leading to better brand awareness. Significance of Product Drops Product drops on Twitter signify a shift in social media strategy. trillion by 2025. trillion by 2025.

Social Commerce 60

Social Commerce Merchant Services Marketing Management 60

Inside Retail

DECEMBER 3, 2024

An immense passion for outdoor sports and strategically accelerating brands drew Moore to the Salomon business, where he is now leading its next phase of growth within the ANZ market. He attributes this new positioning to driving the huge growth of the brand in the Australian and New Zealand markets.

Outdoor 264

Outdoor Apparel Wholesale Consumer 264

Retail TouchPoints

MAY 12, 2022

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

Social Commerce 306

Social Commerce Shopping Fashion Checkout 306

Retail TouchPoints

JULY 6, 2021

Social commerce is a relatively new medium, but as retailers and social media platforms alike explore possible use cases and applications, it will significantly shape how both shoppers and businesses spend their time and money. The Physical Store and Social Commerce Can Enhance Each Other.

Social Commerce 277

Social Commerce Shopping Consumer Accounting 277

Retail TouchPoints

MARCH 11, 2022

The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities between what is possible from one app to another and each platform fighting to keep up — both with consumers’ expectations and each other. Meta Showcases Social Commerce Successes.

Social Commerce 305

Social Commerce Merchant Services Advertising Shopping 305

Retail TouchPoints

FEBRUARY 21, 2023

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. social network ad spending forecast by $16.21 billion.

Social Commerce 246

Social Commerce Advertising Merchant Services Shopping 246