Retail TouchPoints

JANUARY 12, 2024

Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. According to research from Accenture , social commerce is expected to outpace traditional ecommerce, growing 3X faster and reaching an impressive $2.9

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Social Commerce Beauty and Health Advertising Merchant Services 282

Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation.

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Social Commerce Advertising Checkout Shopping 130

Retail TouchPoints

APRIL 30, 2021

Additionally, PDI will enable retailers to extend personalized fuel pricing offers in real time to consumers who are on-site or driving nearby, as well as promote in-store products. “By

Promotions 274

Promotions Planning Consumer Management 274

Retail TouchPoints

MARCH 30, 2022

Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands. Understanding Each Platform’s Role in Social Commerce. Social usage is not equal across platforms. Investing in a Consistent and Human Social Brand.

Social Commerce 295

Social Commerce Payment Services Checkout Shopping 295

Inside Retail

JULY 26, 2021

A recent KPMG report has predicted Hainan to become the world’s biggest duty-free market in the next two years. China apparel brand Peacebird has mobilized employees to push out promotions to their social circles. to encourage employees and users to share their own daily outfits, and help flood social feeds.

Social Commerce 130

Social Commerce Advertising Apparel Accounting 130

Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Niche audience targeting Mass marketing is no longer necessary, or even necessarily desirable, in the digital age.

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Inside Retail

MARCH 20, 2024

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. Partnering with popular brands Scrub Daddy and Branch Basics provided ample opportunity for cross-promotion and showed visitors how easy it is to restore their Béis products to look brand new.

Marketing 246

Marketing Consumer Location Promotions 246

Retail TouchPoints

JULY 19, 2024

The luxury brand will offer items to help users playing the competitive Roblox fashion games Fashion Famous 2 and Fashion Klossette and in the Zepeto social avatar app. Coach has partnered with metaverse platforms Roblox and Zepeto to support its Spring 2024 collection’s campaign theme, “Find Your Courage.”

Promotions 247

Promotions Fashion Accessories Social Commerce 247

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

Consumer 357

Consumer Marketing Promotions Management 357

Retail TouchPoints

FEBRUARY 25, 2022

The explosive growth of China’s luxury fashion sector is being driven by a major influx of new shoppers: 50% of customers entered the market just in the past 12 months, and this group is expected to drive 80% of its growth, according to a survey by Oliver Wyman. Live shopping also is much more mainstream in China than it in Western markets.

Marketing 265

Marketing Shopping Fashion Consumer 265

Retail TouchPoints

SEPTEMBER 16, 2021

We know that customers today are increasingly looking to shop in the moment, both on and off our platforms,” said Sarah Henry, Senior Director of Content and Influencer Marketing at Walmart in a statement. “We We are focused on meeting customers where they are discovering inspirational content and enhance the customer experience.

Social Commerce 241

Social Commerce Shopping Planning Consumer 241

Retail TouchPoints

AUGUST 19, 2021

Although the back-to-school season is typically a prime time for special deals and promotions, retailers need to consider how these slashed prices align with overall product demand and availability. For example, with back-to-school, Kotlyar noted that we’re seeing fewer promotions because of supply constraints.

ATS 293

ATS Markdowns Consumer Social Commerce 293

Inside Retail

JUNE 7, 2021

In the era of direct-to-consumer, social commerce, performance marketing and marketplace plays, you’d be forgiven for thinking that apps belong in 2011. It can be easy for marketers to become overly focused on new channels that are creating additional revenue. Each moment is personal, relevant, engaging and shoppable.

Social Commerce 245

Social Commerce Consumer Promotions Customer Experience 245

Retail TouchPoints

DECEMBER 27, 2024

Theyve grown up with devices in hand, and social media is their base of operations. But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. Retailers must reflect this diversity in their marketing.

Returns 245

Returns Promotions Shopping Shipping 245

A1 Retail

DECEMBER 20, 2021

Enter social commerce. Social commerce isn’t new. Back then, it was essentially online shopping but through social channels. Social commerce today is more about the experience. But how can brands get social commerce right? Social commerce is here to stay. Experience is key.

Social Commerce 70

Social Commerce Shopping Consumer Promotions 70

Retail TouchPoints

FEBRUARY 23, 2021

This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. In fact, Smartly.io

Advertising 257

Advertising Social Commerce Consumer Marketing 257

Retail TouchPoints

JANUARY 18, 2022

China is an important market for luxury retailers looking to expand their audience, but gaining a foothold in such a large, diverse market requires a careful approach that can be quite different from operating a luxury brand in the U.S. The first step is understanding just what your specific Chinese audience will look like.

Social Commerce 249

Social Commerce Consumer Promotions Marketing 249

Inside Retail

DECEMBER 4, 2024

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7 billion Bitmoji avatars globally. And in December, Valentino added new styles to the Bitmoji offering.

Fashion 277

Fashion Target Market Marketing Promotions 277

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 Some influencers have backgrounds in marketing — they’re digital creators and that’s where their backgrounds began.”

Social Commerce 254

Social Commerce Accounting Marketing Planning 254

Retail TouchPoints

MAY 24, 2022

Brands, retailers and marketplaces are increasingly using shoppable live-video events to promote products and raise brand awareness, with Coresight Research projecting that livestreaming in the U.S. market will more than triple by 2024 to reach $35 billion. ” . ”

Finance 290

Finance Promotions Marketing Planning 290

Retail TouchPoints

DECEMBER 13, 2022

Best Buy is offering in-store pickup for livestream shopping orders through a partnership with social-commerce platform TalkShopLive. Shoppable video segments on display in retailers’ windows included programming that featured celebrities such as Gloria Estefan, who promoted her new holiday album Estefan Family Christmas.

Shopping 195

Shopping Social Commerce Shipping Promotions 195

Retail TouchPoints

MARCH 23, 2022

Since the infamous shopping holiday was created and marketed by Alibaba in 2009, there has been no slowing down. As social commerce becomes increasingly entrenched in mainland China, livestreaming has become a backbone to the influencer and ecommerce economy. Social commerce generated approximately $ 475 billion (U.S.)

Advertising 242

Advertising Social Commerce Promotions Outdoor 242

Retail TouchPoints

JUNE 30, 2020

Influencer marketing has emerged as a powerful method for building brand awareness, trust and overall reputation. And today, with consumers spending more time scrolling through visual social networks like Instagram to discover new trends, brands and products, influencers have the potential to affect more retail sales than ever before.

Marketing 158

Marketing Payment Services Apparel Fashion 158

Retail TouchPoints

APRIL 25, 2022

Starting holiday promotions earlier helps retailers attract these shoppers’ business. Offering a longer return window to shoppers will benefit retailers internally and promote a customer-friendly environment. This is 4X higher than traditional marketing emails so the upsell potential is massive.”.

Returns 262

Returns Shopping Promotions Social Commerce 262

Inside Retail

MARCH 20, 2024

Kearney, a renowned global consultancy firm, recently unveiled its latest findings in the 2023 Global Retail Development Index (GRDI) report , shedding light on emerging market potentials and strategic pathways for retail expansion. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions.

Retail Marketing 130

Retail Marketing Marketing Social Commerce Consumer 130

Retail TouchPoints

MARCH 1, 2021

We believe it’s crucial to look at product ratings, because we won’t offer up promotions or offers for things that have bad reviews or don’t have enough content” associated with them. “We get thousands of reviews every day, and 70% of those reviews come from brands’ websites,” reported Mancilla. “We

Consumer 280

Consumer Social Commerce Promotions Planning 280

Retail TouchPoints

APRIL 19, 2021

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., with brands across various retail segments testing out this latest addition to their marketing playbooks. RTP: What components of a social commerce strategy do you believe are key to successful livestream shopping?

Shopping 166

Shopping Social Commerce Promotions Department Stores 166

Retail TouchPoints

AUGUST 6, 2024

ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. How Newcomers Took Market Share Temu launched in the U.S. As it entered a new market, it needed to establish brand awareness and attract customer interest on a national scale. in Sept 2022. was expensive.

Advertising 230

Advertising Fast Fashion Social Commerce Marketing 230

Retail TouchPoints

JANUARY 19, 2023

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size.

Social Commerce 269

Social Commerce Consumer Marketing Shopping 269

Retail TouchPoints

OCTOBER 31, 2024

We wanted to ensure our Roblox update would create strong reach and impressions for our target youth market,” the Clarks marketing team said in a statement to Retail TouchPoints. Clarks has seen “incredible success” on the platform, according to the brand’s marketing team, generating the following results: 16.2+

Accessories 257

Accessories Fashion Marketing Apparel 257

Star Miconics

FEBRUARY 16, 2024

Part of this shift is the emergence of social commerce, a trend that’s setting the stage for this next retail revolution. Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience.

Social Commerce 59

Social Commerce Merchant Services Shopping Consumer 59

Retail TouchPoints

AUGUST 15, 2024

Retailers can instantly connect with a highly engaged, diverse audience that often extends far beyond their traditional target market. These virtual arenas have become go-to social networks. Now, businesses must begin to regard these virtual spaces as addressable commerce markets.

Promotions 223

Promotions Marketing Target Market Consumer 223

Retail TouchPoints

OCTOBER 25, 2023

However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of. The authenticity of a micro-influencer is often highlighted by the key connections they share to the vertical they promote.

Advertising 275

Advertising Accounting Marketing Promotions 275

Retail TouchPoints

NOVEMBER 4, 2024

But even now, with the platform’s existence more precarious than ever, it continues to expand its user base, cultural influence and status as a marketing and commerce powerhouse. Retail TouchPoints: What makes TikTok such a powerful platform, both for consumers and marketers? has hung in the balance. based owner.

Advertising 274

Advertising Marketing Promotions Consumer 274

Retail TouchPoints

DECEMBER 2, 2020

These trends have put a renewed spotlight on impulse buying and how marketers can trigger those spontaneous purchases that drive sales and profits. With in-store and online order histories, they can customize online promotions to grab shoppers’ attention. Courtney Kerrigan is Director, Consulting Services, Neustar Marketing Solutions.

Social Commerce 193

Social Commerce Checkout Payment Services Consumer 193

Retail TouchPoints

SEPTEMBER 29, 2022

For example, Zenni Optical saw a 42% higher return on ad spend (ROAS) on promotions that featured Snap’s true-to-size eyewear Lens technology, said Silverstein. Those three competitors in particular are also leading the charge in social commerce. billion , Instagram’s 2 billion or TikTok’s 1 billion MAUs.

Social Commerce 233

Social Commerce Consumer Shopping Returns 233

Retail TouchPoints

OCTOBER 24, 2022

to promote and sell vintage clothing from its older lines, with an emphasis on its iconic American look. The fund was created to help bring new technology to the market in order to help people think and shop differently. Additionally, Lee is launching the Lee Archives in the U.S. eBay Boosts Six Circular-Focused Small Businesses.

Fashion 253

Fashion Social Commerce Promotions Customer Experience 253