Remove Marketing Remove Promotions Remove Retailing Pricing
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Woolworths and Coles drew consumer ire for cost-of-living pressures in 2024

Inside Retail

Two of the nations major employers, with a combined workforce of 320,000 staff and about a 66 per cent share of the grocery market, Woolworths and Coles endured a 2024 they would no doubt rather forget. Woolworths and Coles, Australias supermarket goliaths, have gone from Covid-19 heroes to cost-of-living villains in the last two years.

Consumer 246
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Retail Roulette – Why Black Friday and Cyber Monday discounts are a complete gamble for retailers and consumers alike

Retail Focus

Now, securing sought after products at the best price is becoming increasingly chaotic for consumers, with prices fluctuating during a number of weeks across the Golden Quarter. Forget deal or no deal, it’s more like deal or disappointment for consumers, leaving much to be desired in terms of results for retailers.

Consumer 261
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AI-Powered Pricing and Promotions are Redefining the 2020 Retail Holiday Season

Retail TouchPoints

Retailers and their shoppers are whiplashed accordingly. This poses unprecedented uncertainties for retail pricing and merchandising teams for the holidays in 2020. Here are some of the issues facing retailers — and ways that they can harness AI-powered pricing and promotions to cope with them productively.

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Retail pricing strategies: Which one is the right one for your FMCG products?

Tokinomo

Everybody knows about the four Ps of marketing. Product, Price, Place, and Promotion are the core of marketing. In this article, we are going to focus on the Price. What impacts the pricing strategy? Which pricing strategy works best for different products?

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The Data Dilemma with Retail Pricing and How to Untangle it

Retail TouchPoints

In my experience, the data is what keeps retailers from making the big jump to new pricing technologies and strategies. I assure you that not every retailer has this all, and this should be expected when you’re looking for a better pricing strategy. This is your starting point and your job is to build up and improve it.

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Newman’s Own to Launch ‘Pay What You Want’ Food Truck Tour on April 15

Retail TouchPoints

These brand ambassadors will travel to key locations with the food truck, sharing behind-the-scenes moments and promoting the initiative on social media. Were excited to bring back the Pay What You Want food truck bigger and better than before, said Rob Master, Chief Marketing Officer of Newmans Own in a statement.

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Mastering Promotional Pricing: Proactive Holiday Strategies to Protect Your Profits

Retail TouchPoints

Navigating holiday retail pricing strategies during times of economic uncertainty requires a delicate balance between reacting to market conditions and maintaining profitability. In a competitive landscape, knowing which categories to promote and which to hold steady is essential.