Retail TouchPoints

MAY 19, 2021

Data is driving the return to in-store shopping and the approach you take to your marketing efforts. Essentially, a good feed management solution allows you to take an individualized approach to marketing while maintaining your brand identity across multiple platforms, both online and in stores. Implement local inventory ads.

Retail Marketing 164

Retail Marketing Marketing Shopping Returns 164

Tokinomo

JUNE 15, 2022

It's not just the price—it's the marketing. Marketing is how brands convince us that their pasta sauce tastes better, or that their cereal is healthier than all the others. When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? Or a box of cereal over another brand?

Supermarket 246

Supermarket Advertising Marketing Promotions 246

Inside Retail

JULY 24, 2024

Few events get the American retail industry buzzing quite like Amazon’s Prime Day, an annual shopping event with deals exclusively for Prime members. Prime Day sales this year were also aided by fresher promotional deals such as travel offerings, including discounted cruise trips, which were first introduced during Prime Day 2023.

Retail Marketing 130

Retail Marketing Marketing Promotions Consumer 130

Retail TouchPoints

JANUARY 25, 2022

As we navigate an interesting year of retail revival, now is the perfect time to make some small shifts and shrewd strides forward into 2022. Let’s dive into some small ideas that can help tackle big goals: 1) Think Big: Increase customer engagement with more interactive marketing. Act small: Use a QR code! The QR code is back.

Management 251

Management Marketing Customer Experience Inventory Management 251

Inside Retail

MARCH 20, 2024

In an era marked by economic flux and shifting consumer preferences, the global retail landscape stands at a pivotal juncture, ripe with both challenges and opportunities. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. China’s e-commerce market, worth $1.9

Retail Marketing 130

Retail Marketing Marketing Social Commerce Consumer 130

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Looking to the future is the future of marketing.

Marketing 245

Marketing Consumer Marketing Spend Planning 245

Retail TouchPoints

SEPTEMBER 15, 2021

Whether the result of forgetfulness or indecisiveness, many of these cart abandonments are actually salvageable, depending on a retailer’s willingness to embrace innovative and creative marketing tactics. So what’s missing from marketers’ toolkits that would enable them to build a bridge over that monetary chasm?

Marketing 230

Marketing Consumer Accounting Promotions 230

Tokinomo

MARCH 8, 2022

Brands and retailers want the same things: build brand loyalty and drive sales. Most of the time, retailers and brands invest a lot of money in various types of promotions to increase brand awareness and sales. However, this is not an easy challenge.

Marketing 246

Marketing Promotions Retail Marketing 246

Retail TouchPoints

MAY 2, 2024

We’ve assembled a world-class team with the proper incentives and alignment that will execute the very clear go-to-market strategy around our three anchor brands.” New additions and promotions at Beyond include: Guncha Mehta joins as Chief Digital and Information Officer. in a statement.

Specialty Retailers 278

Specialty Retailers Promotions Marketing Retail Marketing 278

Inside Retail

FEBRUARY 16, 2023

As travel picks up in Southeast Asia, retailers, brands and marketers are revving up promotions and campaigns to encourage consumers to splurge on impulse purchases. “We We’ve observed an acceleration of the ultra prestige segment, especially in the more mature luxury markets of Asia and the Gulf,” she stressed.

Retail Marketing 130

Retail Marketing Marketing Returns Consumer 130

365 Retail

JUNE 28, 2022

For the uninitiated, it’s helpful to explore the three different marketing channels and to outline the pros and cons that each can provide. . In real time, a marketer can drop channels or audiences that aren’t performing well, shift their budget to a narrower focus, and ultimately improve their ROI on advertising spend.

Retail Marketing 98

Retail Marketing Marketing Advertising Consumer 98

Retail TouchPoints

JUNE 17, 2024

Technology has permeated every aspect of customer loyalty, providing brand marketers with more tools to engage customers. Today, marketing programs are more comprehensive and measurable than ever, inclusive of apps, social media accounts, finely tuned promotions, influencer collabs, gift cards and more.

Merchant Services 247

Merchant Services Promotions Consumer Marketing 247

Retail Pro

MAY 9, 2022

Knowing your customers is key to creating effective marketing campaigns and promotions. There are myriad ways to slice your retail data, so how can you form smart segmentations that will help you deliver tailored marketing messages to relevant group of customers for higher redemption rates and sales?

Retail Marketing 88

Retail Marketing Marketing Promotions 88

Retail TouchPoints

MAY 20, 2021

Retail market intelligence platform EDITED has launched EDITED Home, a suite designed to provide homeware retailers with competitive data that can help them set the right assortment, pricing and promotions in the ecommerce marketplace. The software uses global data from more than 40 markets to deliver actionable insights.

Promotions 258

Promotions Retail Marketing Planning Marketing 258

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But where does that leave your marketing strategies for the humble shop floor?

Consumer 242

Consumer Marketing Promotions Customer Experience 242

Retail TouchPoints

APRIL 5, 2024

During those intermittent interactions, retail marketers need to think like iGaming marketers to build customer engagement and to drive more sales. So retail marketers need to present engaging, relevant content quickly and at key points while the customer is on the shopping journey.

Customer Retention 293

Customer Retention Marketing Consumer Shopping 293

Retail TouchPoints

JULY 31, 2020

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. The good news is that many digital retail marketers are successfully operating with agility. LIAs promote available products that shoppers can receive via curbside store pickup.

Beauty and Health 194

Beauty and Health Marketing Sporting Goods Advertising 194

Retail TouchPoints

APRIL 18, 2024

Through the new RMN, brands that sell at ARG’s more than 1,400 independent grocers will be able to connect directly with the 22 million consumers those retailers serve via digital and in-store campaigns. “This scale enables regional grocers to compete with retail giants like Walmart and Amazon for margin-rich retail media revenues.”

Grocer 238

Grocer Advertising Promotions Point of Sale 238

Retail Focus

DECEMBER 12, 2024

Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Retail investment has been especially driven by the strong performance of the Italian, Portuguese, and Spanish markets, alongside robust results in the UK.

Marketing 265

Marketing Fashion Retail Marketing Management 265

Retail TouchPoints

JUNE 30, 2020

Influencer marketing has emerged as a powerful method for building brand awareness, trust and overall reputation. And today, with consumers spending more time scrolling through visual social networks like Instagram to discover new trends, brands and products, influencers have the potential to affect more retail sales than ever before.

Marketing 158

Marketing Payment Services Apparel Fashion 158

Inside Retail

MAY 30, 2024

While predominantly selling comfortable footwear online, the retailer also operates physical outlet stores in the Moorabbin and Spencer Street DFO shopping centres. The brand’s website is currently promoting 40 per cent off all stock.

Promotions 242

Promotions Retail Marketing Shopping Marketing 242

Retail TouchPoints

OCTOBER 25, 2024

The Journal also reported that consumers are traveling to cheaper zip codes to shop and are joining loyalty programs to take advantage of promotions in greater numbers, according to retail analysts. retailers on average between March 2023 and February 2024, an increase of 23% over the 2019-20 period.

Shopping 255

Shopping Supermarket Advertising Consumer 255

Retail TouchPoints

NOVEMBER 23, 2022

The holiday season is just as important for cannabis as it is for other areas of retail, with Green Wednesday (the day before Thanksgiving), Black Friday and the leadup to Christmas all driving sales spikes in 2021, according to Surfside’s The Season of Green report. From a marketing perspective, why would you ignore the activity happening?”

Marketing 263

Marketing Promotions Retail Marketing Returns 263

Retail TouchPoints

JUNE 22, 2022

Herrington joined Amazon as VP of Consumables in 2005, launched Amazon Fresh in 2007 and was promoted to SVP of Consumables in 2014. Prior to joining Amazon, Herrington served as CEO of KeepMedia and VP of Marketing at online grocery retailer Webvan. Another company veteran, John Felton, will now lead the company’s operations.

Fulfillment 249

Fulfillment Finance Promotions Customer Experience 249

Retail TouchPoints

FEBRUARY 23, 2021

This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. In fact, Smartly.io

Advertising 257

Advertising Social Commerce Consumer Marketing 257

Retail TouchPoints

OCTOBER 27, 2021

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. Attribution is as much of a data challenge as it is a marketing challenge.

Marketing 283

Marketing Customer Experience Finance Retail Marketing 283

CJ Retail Solutions

APRIL 9, 2024

Here at CJ retail we want to help you get the best from your retail marketing. Here we will look at some retail marketing strategies that will help you to boost your sales. Retail outlets can conduct market research which can help to correlate date from their potential customers including buying pattens.

Retail Marketing 52

Retail Marketing Marketing Promotions Advertising 52

Inside Retail

JUNE 3, 2024

Last week, PetO, Australia’s largest independently owned pet specialty store, acquired 41 retail stores and 25 vet clinics from the Woolworths Group’s Petstock banner, after the Australian Competition and Consumer Commission issued a court-enforced divesture notice to Petstock and Woolworths citing anti-competitive behaviour in the market.

Accessories 279

Accessories ATS Specialty Store Accounting 279

Retail TouchPoints

MARCH 23, 2023

Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still improvements to be made — or fresh opportunities to be found. Give Customers a Reason to Open Your Emails The perennial problem facing email marketers is volume. This makes it an attractive option for businesses of all sizes.

Marketing 275

Marketing Promotions Jewelry Management 275

Inside Retail

SEPTEMBER 3, 2024

Retailers are integrating AI with bricks-and-mortar shops and online platforms to give the shopping experience a remarkable transformation, enhancing both customer satisfaction and operational efficiency. Personalised recommendations: You can tailor marketing and product suggestions based on purchase history and browsing behaviour.

Loss Prevention 245

Loss Prevention Checkout Shrinkage Supply Chain Management 245

Retail Focus

DECEMBER 3, 2024

Forget deal or no deal, it’s more like deal or disappointment for consumers, leaving much to be desired in terms of results for retailers. The approach of offering fewer products while increasing promotional impact reflects how a retailer like Currys is refining its strategy to balance consumer preferences with enticing deals to consumers.

Consumer 262

Consumer Retailing Pricing Returns Promotions 262

Retail TouchPoints

JANUARY 28, 2022

One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. Sherif Fahmy is SVP, Strategy & Analytics at IN Connected Marketing. Sabina Klein is VP – Retail Marketing at Jun Group , where she leads shopper marketing sales and strategy.

Kiosk 251

Kiosk Outdoor Checkout Marketing 251

Retail Focus

JUNE 3, 2021

As other sectors, including travel and hospitality, experienced online commerce surges, the retail market shifted at a more leisurely pace. Let’s look at three ways that data science can help retailers thrive in a highly competitive multi-channel environment. 41% to an in-store flyer today.

Markdowns 200

Markdowns Promotions Shopping Planning 200

Retail TouchPoints

FEBRUARY 4, 2021

In an attempt to prove that romance can flourish no matter the surroundings, Lowe’s has launched a special promotion for a unique Valentine’s Day experience for 50 DIY-loving couples across the country. Sheet rock? Entries will be accepted through Feb. 7, and those selected will be notified ahead of the event.

Promotions 249

Promotions Marketing ATS Retail Marketing 249

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. A unified front has to span the entire customer journey.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Retail TouchPoints

AUGUST 11, 2020

Unfortunately, retailers are struggling with a lot of what former Secretary of Defense Donald Rumsfeld termed “unknown unknowns,” including what percentage of consumers will stick with online apparel shopping when stores eventually reopen; the impact of promotional activity; and the future destiny of shopping malls.

Apparel 277

Apparel Planning Promotions Consumer 277

Retail TouchPoints

NOVEMBER 16, 2022

eBay ’s Luxury Exchange has launched a physical pop-up store in the heart of New York City’s Diamond District to promote its authenticated pre-owned jewelry, handbags and watches during NYC Jewelry Week. to promote the expansion of the ecommerce giant’s Authenticity Guarantee to the jewelry category. 17 at 22 W.

Jewelry 262

Jewelry Promotions Location ATS 262