Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

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Marketing Retail Marketing Advertising Promotions 246

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 298

Marketing Promotions Advertising Comparison Shopping 298

Retail Focus

DECEMBER 12, 2024

Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Retail investment has been especially driven by the strong performance of the Italian, Portuguese, and Spanish markets, alongside robust results in the UK.

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Marketing Fashion Retail Marketing Management 264

Retail TouchPoints

JANUARY 9, 2025

All these different sensory elements, including the music playlist, dont feel forced; it feels very authentic in the store, said Jaime Bettencourt, responsible for revenue growth, brand strategy and content marketing at Mood Media in an interview with Retail TouchPoints.

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Retail TouchPoints

OCTOBER 14, 2021

To say everyone is worn out is probably an understatement, and by all accounts marketers in particular are feeling the pressure — a staggering 70% of marketing executives said the pandemic has left them “completely exhausted,” according to a new report from Accenture Interactive. Early Birds Get the Products.

Marketing 299

Marketing Promotions Consumer Customer Experience 299

Retail TouchPoints

JULY 18, 2022

Convenience store retailer Yesway has chosen GSP to provide retail marketing services, including store profile management as well as POP design and production services, to 408 Yesway and Allsup’s stores in nine states. Yesway will draw upon GSP’s cloud-based retail intelligence platform to support its marketing process.

Marketing 264

Marketing Fulfillment Promotions Retail Marketing 264

Retail Focus

DECEMBER 3, 2024

Forget deal or no deal, it’s more like deal or disappointment for consumers, leaving much to be desired in terms of results for retailers. The approach of offering fewer products while increasing promotional impact reflects how a retailer like Currys is refining its strategy to balance consumer preferences with enticing deals to consumers.

Consumer 261

Consumer Retailing Pricing Returns Promotions 261

Retail TouchPoints

SEPTEMBER 15, 2021

Whether the result of forgetfulness or indecisiveness, many of these cart abandonments are actually salvageable, depending on a retailer’s willingness to embrace innovative and creative marketing tactics. So what’s missing from marketers’ toolkits that would enable them to build a bridge over that monetary chasm?

Marketing 263

Marketing Consumer Accounting Promotions 263

Tokinomo

JUNE 15, 2022

It's not just the price—it's the marketing. Marketing is how brands convince us that their pasta sauce tastes better, or that their cereal is healthier than all the others. When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? Or a box of cereal over another brand?

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Supermarket Advertising Marketing Promotions 246

Retail TouchPoints

JANUARY 25, 2022

As we navigate an interesting year of retail revival, now is the perfect time to make some small shifts and shrewd strides forward into 2022. Let’s dive into some small ideas that can help tackle big goals: 1) Think Big: Increase customer engagement with more interactive marketing. Act small: Use a QR code! The QR code is back.

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Management Marketing Customer Experience Inventory Management 264

Inside Retail

JULY 24, 2024

Few events get the American retail industry buzzing quite like Amazon’s Prime Day, an annual shopping event with deals exclusively for Prime members. Prime Day sales this year were also aided by fresher promotional deals such as travel offerings, including discounted cruise trips, which were first introduced during Prime Day 2023.

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Retail Marketing Marketing Promotions Consumer 130

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Looking to the future is the future of marketing.

Marketing 245

Marketing Consumer Marketing Spend Planning 245

Retail TouchPoints

JULY 31, 2020

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. The good news is that many digital retail marketers are successfully operating with agility. LIAs promote available products that shoppers can receive via curbside store pickup.

Beauty and Health 253

Beauty and Health Marketing Sporting Goods Advertising 253

Tokinomo

MARCH 8, 2022

Brands and retailers want the same things: build brand loyalty and drive sales. Most of the time, retailers and brands invest a lot of money in various types of promotions to increase brand awareness and sales. However, this is not an easy challenge.

Marketing 246

Marketing Promotions Retail Marketing 246

Retail TouchPoints

MAY 2, 2024

We’ve assembled a world-class team with the proper incentives and alignment that will execute the very clear go-to-market strategy around our three anchor brands.” New additions and promotions at Beyond include: Guncha Mehta joins as Chief Digital and Information Officer. in a statement.

Specialty Retailers 299

Specialty Retailers Promotions Marketing Retail Marketing 299

Inside Retail

JANUARY 16, 2025

Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion.

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Merchant Services Fashion Jewelry Social Commerce 130

Inside Retail

MARCH 20, 2024

In an era marked by economic flux and shifting consumer preferences, the global retail landscape stands at a pivotal juncture, ripe with both challenges and opportunities. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. China’s e-commerce market, worth $1.9

Retail Marketing 130

Retail Marketing Marketing Social Commerce Consumer 130

Independent Retailer

DECEMBER 17, 2024

A professionally compiled marketing calendar is a detailed plan that records all the company’s marketing events with a schedule of dates and times. Usually, a marketing calendar is made for a year or a quarter. How to use holidays to maximize marketing benefits? Why is it needed?

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Marketing Promotions Advertising Planning 52

Inside Retail

FEBRUARY 16, 2023

As travel picks up in Southeast Asia, retailers, brands and marketers are revving up promotions and campaigns to encourage consumers to splurge on impulse purchases. “We We’ve observed an acceleration of the ultra prestige segment, especially in the more mature luxury markets of Asia and the Gulf,” she stressed.

Retail Marketing 130

Retail Marketing Marketing Returns Consumer 130

365 Retail

JUNE 28, 2022

For the uninitiated, it’s helpful to explore the three different marketing channels and to outline the pros and cons that each can provide. . In real time, a marketer can drop channels or audiences that aren’t performing well, shift their budget to a narrower focus, and ultimately improve their ROI on advertising spend.

Retail Marketing 98

Retail Marketing Marketing Advertising Consumer 98

Retail TouchPoints

JUNE 30, 2020

Influencer marketing has emerged as a powerful method for building brand awareness, trust and overall reputation. And today, with consumers spending more time scrolling through visual social networks like Instagram to discover new trends, brands and products, influencers have the potential to affect more retail sales than ever before.

Marketing 179

Marketing Payment Services Apparel Fashion 179

Retail TouchPoints

MAY 20, 2021

Retail market intelligence platform EDITED has launched EDITED Home, a suite designed to provide homeware retailers with competitive data that can help them set the right assortment, pricing and promotions in the ecommerce marketplace. The software uses global data from more than 40 markets to deliver actionable insights.

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Promotions Retail Marketing Planning Marketing 264

Retail Pro

MAY 9, 2022

Knowing your customers is key to creating effective marketing campaigns and promotions. There are myriad ways to slice your retail data, so how can you form smart segmentations that will help you deliver tailored marketing messages to relevant group of customers for higher redemption rates and sales?

Retail Marketing 88

Retail Marketing Marketing Promotions 88

Retail Focus

APRIL 2, 2025

Regarding marketing and selling products to consumers, product imagery is unquestionably one of the most important selling points. When considering the prevalence and dominance of e-commerce and digital shopping channels, traditional brick-and-mortar retail stores may question where this leaves them.

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Returns Location Promotions Consumer 162

Retail TouchPoints

APRIL 18, 2024

Through the new RMN, brands that sell at ARG’s more than 1,400 independent grocers will be able to connect directly with the 22 million consumers those retailers serve via digital and in-store campaigns. “This scale enables regional grocers to compete with retail giants like Walmart and Amazon for margin-rich retail media revenues.”

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Grocer Advertising Promotions Point of Sale 264

Retail TouchPoints

JUNE 22, 2022

Herrington joined Amazon as VP of Consumables in 2005, launched Amazon Fresh in 2007 and was promoted to SVP of Consumables in 2014. Prior to joining Amazon, Herrington served as CEO of KeepMedia and VP of Marketing at online grocery retailer Webvan. Another company veteran, John Felton, will now lead the company’s operations.

Fulfillment 278

Fulfillment Finance Promotions Consumer 278

Retail TouchPoints

NOVEMBER 23, 2022

The holiday season is just as important for cannabis as it is for other areas of retail, with Green Wednesday (the day before Thanksgiving), Black Friday and the leadup to Christmas all driving sales spikes in 2021, according to Surfside’s The Season of Green report. From a marketing perspective, why would you ignore the activity happening?”

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Marketing Promotions Retail Marketing Returns 279

Retail TouchPoints

FEBRUARY 23, 2021

This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. In fact, Smartly.io

Advertising 297

Advertising Social Commerce Consumer Marketing 297

Retail TouchPoints

APRIL 5, 2024

During those intermittent interactions, retail marketers need to think like iGaming marketers to build customer engagement and to drive more sales. So retail marketers need to present engaging, relevant content quickly and at key points while the customer is on the shopping journey.

Customer Retention 312

Customer Retention Marketing Consumer Shopping 312

Inside Retail

APRIL 30, 2025

Retailers also piggyback on the occasion for seasonal promotions on items like air conditioners, fans, barbeques and camping gear. The government is making some attempts to promote consciousness of water conservation during the festival, but these largely fall on deaf ears once the partying gets started.

Specialty Store 130

Specialty Store Promotions Returns Accessories 130

Inside Retail

MAY 30, 2024

While predominantly selling comfortable footwear online, the retailer also operates physical outlet stores in the Moorabbin and Spencer Street DFO shopping centres. The brand’s website is currently promoting 40 per cent off all stock.

Promotions 242

Promotions Retail Marketing Shopping Marketing 242

Retail TouchPoints

OCTOBER 27, 2021

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. Attribution is as much of a data challenge as it is a marketing challenge.

Marketing 306

Marketing Customer Experience Finance Retail Marketing 306

Retail Focus

MARCH 25, 2025

Furthermore, e-commerce relies on data to quickly modify pricing strategies in response to market conditions. During inflation, many discount retailers increase their market share, while others struggle. Retail Marketing Strategies During Inflationary Periods Marketing messages shift when inflation dominates economic news.

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Consumer Drop-Shipping Shipping Store Layout 130

Retail TouchPoints

MARCH 23, 2023

Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still improvements to be made — or fresh opportunities to be found. Give Customers a Reason to Open Your Emails The perennial problem facing email marketers is volume. This makes it an attractive option for businesses of all sizes.

Marketing 298

Marketing Promotions Jewelry Management 298

Retail TouchPoints

JANUARY 28, 2022

One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. Sherif Fahmy is SVP, Strategy & Analytics at IN Connected Marketing. Sabina Klein is VP – Retail Marketing at Jun Group , where she leads shopper marketing sales and strategy.

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Kiosk Outdoor Checkout Marketing 278

Retail TouchPoints

AUGUST 11, 2020

Unfortunately, retailers are struggling with a lot of what former Secretary of Defense Donald Rumsfeld termed “unknown unknowns,” including what percentage of consumers will stick with online apparel shopping when stores eventually reopen; the impact of promotional activity; and the future destiny of shopping malls.

Apparel 315

Apparel Planning Consumer Promotions 315

Retail TouchPoints

AUGUST 6, 2024

ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. By understanding how these brands approach targeted advertising and sales tactics, legacy ecommerce retailers can modify their own strategies to achieve a higher level of customer engagement. Finally, TikTok has rapidly entered the U.S.

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Advertising Fast Fashion Social Commerce Marketing 278