Retail TouchPoints

MAY 19, 2021

Data is driving the return to in-store shopping and the approach you take to your marketing efforts. Essentially, a good feed management solution allows you to take an individualized approach to marketing while maintaining your brand identity across multiple platforms, both online and in stores. Implement local inventory ads.

Retail Marketing 182

Retail Marketing Marketing Shopping Returns 182

Inside Retail

FEBRUARY 16, 2023

As travel picks up in Southeast Asia, retailers, brands and marketers are revving up promotions and campaigns to encourage consumers to splurge on impulse purchases. “We We’ve observed an acceleration of the ultra prestige segment, especially in the more mature luxury markets of Asia and the Gulf,” she stressed.

Retail Marketing 130

Retail Marketing Marketing Returns Consumer 130

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 292

Marketing Promotions Advertising Comparison Shopping 292

Cross Cap

NOVEMBER 21, 2024

So, with this post we'd like to take this further and discuss how retailer marketers should actually analyze the overall performance of a promotion. One of the most popular posts on our blog is the '3 strategies for measuring sales lift', and we've received numerous requests for a follow up on the topic.

Promotions 52

Promotions Retail Marketing Marketing 52

Retail TouchPoints

JULY 18, 2022

Convenience store retailer Yesway has chosen GSP to provide retail marketing services, including store profile management as well as POP design and production services, to 408 Yesway and Allsup’s stores in nine states. Yesway will draw upon GSP’s cloud-based retail intelligence platform to support its marketing process.

Marketing 261

Marketing Fulfillment Promotions Retail Marketing 261

Retail Pro

MAY 9, 2022

Knowing your customers is key to creating effective marketing campaigns and promotions. There are myriad ways to slice your retail data, so how can you form smart segmentations that will help you deliver tailored marketing messages to relevant group of customers for higher redemption rates and sales?

Retail Marketing 88

Retail Marketing Marketing Promotions 88

365 Retail

JUNE 28, 2022

For the uninitiated, it’s helpful to explore the three different marketing channels and to outline the pros and cons that each can provide. . In real time, a marketer can drop channels or audiences that aren’t performing well, shift their budget to a narrower focus, and ultimately improve their ROI on advertising spend.

Retail Marketing 98

Retail Marketing Marketing Advertising Consumer 98

Rain Pros

AUGUST 17, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

Retail Marketing 52

Retail Marketing Payment Services Marketing Advertising 52

Rain Pros

MAY 1, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

Retail Marketing 52

Retail Marketing Payment Services Marketing Advertising 52

Retail TouchPoints

OCTOBER 14, 2021

To say everyone is worn out is probably an understatement, and by all accounts marketers in particular are feeling the pressure — a staggering 70% of marketing executives said the pandemic has left them “completely exhausted,” according to a new report from Accenture Interactive. Early Birds Get the Products.

Marketing 293

Marketing Promotions Consumer Customer Experience 293

Retail Minded

MARCH 29, 2024

In this article, we will dive deeper into learning more about which video automation tools you can use for your retail marketing strategy this year. Retail marketers quickly realize how video transcription could save them time when presenting something new to their target audience.

Retail Marketing 52

Retail Marketing Marketing Accounting Promotions 52

Cross Cap

OCTOBER 24, 2024

So, with this post we'd like to take this further and discuss how retailer marketers should actually analyze the overall performance of a promotion. One of the most popular posts on our blog is the '3 strategies for measuring sales lift', and we've received numerous requests for a follow up on the topic.

Promotions 52

Promotions Retail Marketing Marketing 52

365 Retail

AUGUST 16, 2023

UK Retail marketers are risking customer frustration and reduced profitability by wasting ad budgets on low stock items, according to new research by product performance management (PPM) platform ROI Hunter. However, retail marketers risk wasting more available cash by failing to shift the budget away from low-availability items.

Retail Marketing 52

Retail Marketing Marketing Promotions Management 52

Cross Cap

OCTOBER 23, 2024

So, with this post we'd like to take this further and discuss how retailer marketers should actually analyze the overall performance of a promotion. One of the most popular posts on our blog is the '3 strategies for measuring sales lift', and we've received numerous requests for a follow up on the topic.

Promotions 52

Promotions Retail Marketing Marketing 52

Retail Minded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

Retail Marketing 52

Retail Marketing Marketing Payment Services Shopping 52

Cross Cap

SEPTEMBER 26, 2024

So, with this post we'd like to take this further and discuss how retailer marketers should actually analyze the overall performance of a promotion. One of the most popular posts on our blog is the '3 strategies for measuring sales lift', and we've received numerous requests for a follow up on the topic.

Promotions 52

Promotions Retail Marketing Marketing 52

Retail TouchPoints

MAY 2, 2024

We’ve assembled a world-class team with the proper incentives and alignment that will execute the very clear go-to-market strategy around our three anchor brands.” New additions and promotions at Beyond include: Guncha Mehta joins as Chief Digital and Information Officer. in a statement.

Specialty Retailers 293

Specialty Retailers Promotions Marketing Retail Marketing 293

Tokinomo

JUNE 15, 2022

It's not just the price—it's the marketing. Marketing is how brands convince us that their pasta sauce tastes better, or that their cereal is healthier than all the others. When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? Or a box of cereal over another brand?

Supermarket 246

Supermarket Advertising Marketing Promotions 246

Cross Cap

OCTOBER 4, 2024

So, with this post we'd like to take this further and discuss how retailer marketers should actually analyze the overall performance of a promotion. One of the most popular posts on our blog is the '3 strategies for measuring sales lift', and we've received numerous requests for a follow up on the topic.

Promotions 52

Promotions Accounting Retail Marketing Marketing 52

Cross Cap

SEPTEMBER 13, 2024

So, with this post we'd like to take this further and discuss how retailer marketers should actually analyze the overall performance of a promotion. One of the most popular posts on our blog is the '3 strategies for measuring sales lift', and we've received numerous requests for a follow up on the topic.

Promotions 52

Promotions Retail Marketing Marketing 52

Cross Cap

SEPTEMBER 15, 2024

So, with this post we'd like to take this further and discuss how retailer marketers should actually analyze the overall performance of a promotion. One of the most popular posts on our blog is the '3 strategies for measuring sales lift', and we've received numerous requests for a follow up on the topic.

Promotions 52

Promotions Retail Marketing Marketing 52

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Looking to the future is the future of marketing.

Marketing 245

Marketing Consumer Marketing Spend Planning 245

365 Retail

NOVEMBER 25, 2021

If you manage a retail chain that is either currently operating internationally or is looking to do so, then you will need to look at your marketing campaign. This article will explore marketing tips to get you thinking. When looking abroad you should incorporate major search engine techniques into your marketing campaign.

Retail Marketing 52

Retail Marketing Marketing Advertising Promotions 52

Retail TouchPoints

OCTOBER 25, 2024

The Journal also reported that consumers are traveling to cheaper zip codes to shop and are joining loyalty programs to take advantage of promotions in greater numbers, according to retail analysts. retailers on average between March 2023 and February 2024, an increase of 23% over the 2019-20 period.

Shopping 283

Shopping Supermarket Advertising Consumer 283

Retail TouchPoints

SEPTEMBER 15, 2021

Whether the result of forgetfulness or indecisiveness, many of these cart abandonments are actually salvageable, depending on a retailer’s willingness to embrace innovative and creative marketing tactics. So what’s missing from marketers’ toolkits that would enable them to build a bridge over that monetary chasm?

Marketing 260

Marketing Consumer Accounting Promotions 260

CJ Retail Solutions

AUGUST 26, 2024

One of the most important metrics for assessing the success of retail marketing campaigns is the Key Performance Indicator (KPI). Retailers are able to make data-driven decisions for business growth with the help of these indicators, which offer quantifiable data on various aspects of marketing strategies.

Marketing 52

Marketing Visual Merchandising Inventory Turnover Store Layout 52

Retail TouchPoints

JUNE 17, 2024

Technology has permeated every aspect of customer loyalty, providing brand marketers with more tools to engage customers. Today, marketing programs are more comprehensive and measurable than ever, inclusive of apps, social media accounts, finely tuned promotions, influencer collabs, gift cards and more.

Merchant Services 261

Merchant Services Promotions Consumer Marketing 261

Retail Next

SEPTEMBER 26, 2019

While it brings great opportunities for entrepreneurs, the stiff competition in the market, plus the enormous demand for high-quality service, make succeeding in this industry challenging too. That is why effective retail marketing is crucial. Leverage email marketing. It makes marketing easy and effective.

Retail Marketing 52

Retail Marketing Marketing Customer Retention Promotions 52

Retail TouchPoints

JANUARY 25, 2022

As we navigate an interesting year of retail revival, now is the perfect time to make some small shifts and shrewd strides forward into 2022. Let’s dive into some small ideas that can help tackle big goals: 1) Think Big: Increase customer engagement with more interactive marketing. Act small: Use a QR code! The QR code is back.

Management 261

Management Marketing Customer Experience Inventory Management 261

Trax Retail

AUGUST 23, 2023

Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy. After setting specific, measurable, achievable, realistic, and timely goals and putting the right measurement tools in place, the marketing team charts progress based on goal forecasting and benchmark achievement over time.

Retail Marketing 40

Retail Marketing Marketing Advertising Shopping 40

Tokinomo

MARCH 8, 2022

Brands and retailers want the same things: build brand loyalty and drive sales. Most of the time, retailers and brands invest a lot of money in various types of promotions to increase brand awareness and sales. However, this is not an easy challenge.

Marketing 246

Marketing Promotions Retail Marketing 246

CJ Retail Solutions

AUGUST 5, 2024

In the retail industry, in-store marketing is essential because it has a direct impact on consumer experiences and purchase decisions. Proven in-store marketing tactics establish a unified and captivating atmosphere that presents merchandise in an appealing manner, motivating consumers to make a purchase.

Visual Merchandising 52

Visual Merchandising Marketing Promotions Target Market 52

Retail Bound

APRIL 11, 2022

Most startup brands don’t spend enough time thinking about retail alignment and in the process miss valuable market opportunities, or even worse, get opportunities that nearly bankrupt their company. Good retail alignment means you’ve mapped out retailers and channels that are ideal for you at different stages of your company’s growth.

Retail Marketing 52

Retail Marketing Marketing Specialty Store Shipping 52

Retail Times

APRIL 21, 2022

PayPoint has announced the launch of further marketing support for its retailer partners to promote the growing digital voucher category, with six big brands, including Amazon, Xbox, PlayStation, Paysafecard, Neosurf and Love2Shop with more major brands to follow later this year.

Retail Marketing 52

Retail Marketing Marketing Promotions 52

Retail TouchPoints

APRIL 18, 2024

Through the new RMN, brands that sell at ARG’s more than 1,400 independent grocers will be able to connect directly with the 22 million consumers those retailers serve via digital and in-store campaigns. “This scale enables regional grocers to compete with retail giants like Walmart and Amazon for margin-rich retail media revenues.”

Grocer 261

Grocer Advertising Promotions Point of Sale 261

CJ Retail Solutions

AUGUST 14, 2024

Because seasonal variations affect consumer behavior and purchase patterns, they have a significant impact on retail marketing strategies. In order to plan and carry out their marketing campaigns successfully, retailers need to be aware of these effects. Making Exhibitions according to Seasons.

Marketing 52

Marketing Promotions Outdoor Consumer 52

Retail TouchPoints

JUNE 30, 2020

Influencer marketing has emerged as a powerful method for building brand awareness, trust and overall reputation. And today, with consumers spending more time scrolling through visual social networks like Instagram to discover new trends, brands and products, influencers have the potential to affect more retail sales than ever before.

Marketing 163

Marketing Payment Services Apparel Fashion 163