Retail TouchPoints

APRIL 12, 2023

She scaled personalized customer marketing and worked closely with cross-functional partners to lead the development of marketing experiences more tailored to customers’ projects and personal preferences, launched a media measurement practice and changed the marketing team’s key metrics to deliver better enterprise, department and incremental sales.

Promotions 307

Promotions Marketing Management ATS 307

Retail TouchPoints

FEBRUARY 23, 2023

This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns. This became known as influencer marketing. The most important criterion was the size of the influencer’s base of followers.

Marketing 355

Marketing Shopping Consumer Target Market 355

Retail TouchPoints

JUNE 27, 2024

Convenience store retailer Alimentation Couche-Tard will promote current COO Alex Miller to CEO and President, effective Sept. I have full faith that with our engaged people and culture and long-term strategic plan, we will continue our incredible growth trajectory as we take market share and create lasting value.”

Promotions 217

Promotions Planning Marketing ATS 217

Inside Retail

SEPTEMBER 30, 2024

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. can help with discovery by including promotional inserts with deliveries. What’s behind the growth?

Marketing 246

Marketing Beauty and Health Promotions Customer Retention 246

Inside Retail

JUNE 30, 2024

The bad news was that company CFO Mat Friend admitted that Nike fell short of its plan, telling investors on its June 27 conference call: “We experienced meaningful shifts in consumer traffic in key markets – particularly in Greater China, where brick-and-mortar traffic declined as much as double-digits versus prior year.”

Marketing 246

Marketing Telecommunications Sporting Goods Promotions 246

Retail TouchPoints

NOVEMBER 11, 2024

Schwartz has served as the retailer’s COO since its inception, overseeing functions including product, technology, global operations and marketing, and as CEO, he plans to extend the company’s reach through brand growth, category diversification and market expansion.

Promotions 234

Promotions Apparel Returns Marketing 234

Inside Retail

MARCH 3, 2024

Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. The post Retention and loyalty – how to grow when the market is down appeared first on Inside Retail Australia.

Marketing 290

Marketing Customer Retention Returns Planning 290

Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Marketing 287

Marketing Drop-Shipping Promotions Checkout 287

Retail TouchPoints

MARCH 12, 2024

Connecting the dots between problems in the world and our policy choices — be it high grocery prices or independent pharmacies being run out of the market — has been key. We have an enormously busy portfolio underway and a key through line is making sure that our economy and our markets are serving everybody.

Marketing 297

Marketing Consumer Promotions ATS 297

Retail TouchPoints

DECEMBER 11, 2023

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to increasing brand awareness and educating audiences about your app, video allows you to accomplish most marketing goals like no other type of media. Where to even begin?

Marketing 283

Marketing Promotions Advertising Planning 283

Inside Retail

MARCH 20, 2024

Beyond that, it speaks to the size of the market for add-on products and services, from specialised brushes and cleaning products for status water bottles to covers to protect fancy luggage from scuffs and scratches, The chic Béis Wash pop-up on Melrose Avenue in Los Angeles last month is a polished example of how this looks.

Marketing 246

Marketing Consumer Location Promotions 246

Retail TouchPoints

JULY 15, 2024

Achieving this level of personalization and marketing effectiveness is difficult given the range of Fender’s channels and customer touch points. Evolving from Channel-Specific to Customer-First Marketing Fender has the advantage of being a well-known, respected and trusted brand; that itself is a powerful marketing lever.

Marketing 243

Marketing Consumer Wholesale Accessories 243

Retail TouchPoints

JULY 19, 2024

Coach has partnered with metaverse platforms Roblox and Zepeto to support its Spring 2024 collection’s campaign theme, “Find Your Courage.” The luxury brand will offer items to help users playing the competitive Roblox fashion games Fashion Famous 2 and Fashion Klossette and in the Zepeto social avatar app.

Promotions 234

Promotions Fashion Accessories Social Commerce 234

Retail TouchPoints

JANUARY 15, 2024

“New year, new you,” is a slightly hackneyed marketing trope, but it is still true that consumers are, in fact, looking to improve their lives at the beginning of the year. Retailers can reclaim their own style authority with resonant content that goes above and beyond a promotional message or tag line.

Marketing 245

Marketing Shopping Fashion Checkout 245

Inside Retail

MAY 31, 2023

Others are more novel, such as experiential retailing, retail greening, and collaborative marketing. While events and promotions can help drive foot traffic and increase sales, they do take a lot of time and effort so it’s important to get the planning and execution right. What will most appeal to the market you are pursuing?

Store Layout 334

Store Layout Promotions Customer Experience Marketing 334

Inside Retail

JANUARY 5, 2025

Two of the nations major employers, with a combined workforce of 320,000 staff and about a 66 per cent share of the grocery market, Woolworths and Coles endured a 2024 they would no doubt rather forget. Woolworths and Coles, Australias supermarket goliaths, have gone from Covid-19 heroes to cost-of-living villains in the last two years.

Consumer 246

Consumer Supermarket Promotions Net Profit 246

Retail TouchPoints

MAY 2, 2024

We’ve assembled a world-class team with the proper incentives and alignment that will execute the very clear go-to-market strategy around our three anchor brands.” New additions and promotions at Beyond include: Guncha Mehta joins as Chief Digital and Information Officer. in a statement.

Specialty Retailers 267

Specialty Retailers Promotions Marketing Retail Marketing 267

Inside Retail

MARCH 17, 2024

The Australian Competition and Consumer Commission (ACCC) has blocked a Bakers Delight plan to install a new product price tiering system for a range of promotional products in its new point-of-sale system. Bakers Delight’s new PoS system will not allow for product or price modification of discount promotions.

Planning 272

Planning Promotions Point of Sale Consumer 272

Retail TouchPoints

NOVEMBER 11, 2024

A number of local and independent grocers — including Bowman’s Market , Maurer’s Market IGA , Neiman’s Family Market , Queen’s Price Chopper and Soelbergs Market — are adopting Instacart ‘s AI-powered smart Caper Carts. At the end of their trip, customers check out directly from the cart.

Grocer 240

Grocer Wholesale Promotions Advertising 240

Retail TouchPoints

JUNE 17, 2024

Technology has permeated every aspect of customer loyalty, providing brand marketers with more tools to engage customers. Today, marketing programs are more comprehensive and measurable than ever, inclusive of apps, social media accounts, finely tuned promotions, influencer collabs, gift cards and more.

Merchant Services 237

Merchant Services Promotions Consumer Marketing 237

Retail Wire

FEBRUARY 21, 2024

This move aims to thwart the partners' plan of offering a bundled sports streaming package, which Fubo claims promotes illegal market manipulation and undermines its competitors. FuboTV, a sports streaming platform, has taken legal action to halt a collaborative effort by Disney's ESPN, Warner Bros. Discovery, and Fox.

Promotions 264

Promotions Planning Marketing 264

Retail Focus

NOVEMBER 26, 2024

The influencer marketing industry was priced at £21 billion in 2024 and is projected to rise to £25 billion pounds by the close of 2024. In a market saturated with #AD, authenticity isn’t just a buzzword—it’s the key to success,” says Cristiano Winckler, Director of Digital Operations at Somebody Digital. The consequence for brands?

Promotions 246

Promotions Consumer Advertising Marketing 246

Inside Retail

AUGUST 14, 2024

Despite launching in select markets less than a year ago, in September 2023, TikTok Shop aims to grow its US e-commerce sales to US$17.5 Social commerce vs e-commerce The shareable short-form content app has taken e-commerce to new heights and accelerated what marketing experts refer to as social commerce.

Social Commerce 263

Social Commerce Promotions Shopping Marketing 263

Retail Focus

DECEMBER 6, 2024

Email marketing has become a cornerstone of delivering this seamless retail customer experience, acting as a direct and personalized communication channel between brands and their customers. It involves connecting the dots between various touchpoints, including online stores, physical locations, customer support, and marketing communications.

Customer Experience 130

Customer Experience Marketing Customer Retention Promotions 130

Retail TouchPoints

MARCH 8, 2024

where he was one of the first 50 employees, and he’ll be responsible for driving a holistic customer experience using consumer insights, marketing, loyalty and promotions. Lidl also named Miguel Paradela as its new EVP of Purchasing and Chief Commercial Officer; Tod Seiling as VP of Fresh; and Michael Chao as Head of Marketing.

Supermarket 240

Supermarket Customer Experience Promotions Marketing 240

Retail TouchPoints

DECEMBER 27, 2024

But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. Retailers must reflect this diversity in their marketing. Theyve grown up with devices in hand, and social media is their base of operations. But deals arent everything.

Returns 246

Returns Promotions Shopping Shipping 246

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But where does that leave your marketing strategies for the humble shop floor?

Consumer 229

Consumer Marketing Promotions Customer Experience 229

Retail TouchPoints

NOVEMBER 6, 2024

Through the strategic partnership, nearly 900 stores will use RFMN’s dynamic Digital Window Signs to promote weekly sales programs, special events, promotional ads and other ad messages, powered by Save A Lot’s retail media network. Click here to access the latest news on all things retail media.

Location 242

Location Grocer Promotions Supermarket 242

Retail TouchPoints

DECEMBER 4, 2024

Odds are everyone has heard the foundational marketing concept of the 4Ps (product, promotion, price, placement) as the basic levers of driving growth. It can be used extremely effectively to amplify pricing and promotion, acting like a digital endcap. Retail media doesn’t just operate as advertising but as distribution.

Advertising 235

Advertising Promotions Marketing Returns 235

Inside Retail

APRIL 10, 2024

This shift in shopping behaviour is not particularly surprising for retailers but it does present a unique marketing challenge. By identifying new trends in how consumers are making purchase decisions around promotional discounts and impulse purchases, retailers can meet the consumer where their budget is and potentially bend it.

Promotions 246

Promotions Consumer Checkout Shopping 246

Inside Retail

SEPTEMBER 20, 2024

Wirth’s objective is to identify opportunities to “deliver a step-change in Myer’s market position and generate strategic and financial benefits”. OW: The reality for us is, promotion always plays a role in retail and we recognise that, and promotion will always be there. And we can do that because we know our customers.

Promotions 264

Promotions Department Stores Customer Experience Returns 264

Inside Retail

APRIL 9, 2024

The company sent 1231 marketing emails without a functional unsubscribe option and 112,348 texts and emails to customers who had unsubscribed between November 2022 and May 2023, according to the Australian Communications and Media Authority (ACMA). Eyewear retailer Luxottica – the parent of OPSM, Oakley and Sunglass Hut – has been fined $1.5

Outdoor 263

Outdoor Advertising Promotions Marketing 263

Retail TouchPoints

APRIL 3, 2024

You can start by defining your content’s primary goals, which might include promoting specific products, informing customers about events or incentivizing activity on social media. Incorporate Promotions and Sales When planning your digital signage content, consider the frequency and timing of sales and promotions.

Promotions 259

Promotions Customer Experience Point of Sale Accessories 259

Retail TouchPoints

SEPTEMBER 24, 2024

Marketers today have very little time to capture a consumer’s attention, which exasperates the need to reach that right customer with a hyper-relevant message in their precise moment of need. Doubling Down on Measurement and Optimization As marketers, measurement has always been essential when it comes to proving our value.

Marketing 263

Marketing Promotions Consumer Advertising 263

Retail TouchPoints

NOVEMBER 13, 2023

However, consumers are still spending, the labor market remains tight, and the Adobe Digital Price Index recently posted an overall 40-month low, an encouraging sign for online shoppers: Adobe reported that online prices fell for 11 out of 18 tracked product categories on an annual basis. But there are possible headwinds on the horizon.

Consumer 283

Consumer Merchant Services Sporting Goods Promotions 283

Inside Retail

OCTOBER 25, 2024

First-party data allows customers to be segmented into groups that brands can tailor relevant, timely promotions to – no more emails promoting children’s clothing to bachelors who have only ever bought menswear from you, for example. “If you know who someone is, you’ve got their details; that’s very powerful.”

Promotions 242

Promotions Marketing Customer Experience Advertising 242