Remove Marketing Remove Point of Sale Remove Visual Merchandising
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In-Store Retail Media Flexes to Move Beyond Digital Screens

Retail TouchPoints

Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these touch points are intentionally integrated into their designs. As a result, they are collaborating with different teams and functions, especially operations ( 72% ), marketing ( 65% ) and IT ( 57% ).

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At 60, The Paper Store Remains Committed to Being the ‘Antithesis of Online Shopping’

Retail TouchPoints

And while Uncharted has its own branding, if you walked into a new signature Paper Store and an Uncharted store you would see similar visual merchandising and aesthetics. Our marketing and operations teams have already done a lot to build out our logistics and operations, so we can go anywhere. Are there great co-tenants?

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Thinking Locally to Drive PoS and Expansion Campaigns

Retail TouchPoints

Your brand has had great success at home, and now you want to duplicate that in additional markets, maybe even expand internationally. Yet conducting point-of-sale (PoS) campaigns in new regions wont work with a cookie-cutter approach. Still, no pain, no gain, and expanding into new markets can pay great dividends.

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What is Visual Merchandising?

Wiser

You might have the best products or prices on the market, but if your stores are bland and the products are poorly displayed, people will look elsewhere. This is where visual merchandising comes into play. What is Visual Merchandising? The Importance of Strong Visual Merchandising.

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Thinking outside the box with visual merchandising

Retail Focus

Retailers have been using visual merchandising to appeal to and connect with shoppers for many years now. The primary challenge for retailers in the current market is how to evolve these tried and tested methods to appeal more to modern shoppers. So, what can retailers do?

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What is Visual Merchandising?

Wiser

You might have the best products or prices on the market, but if your stores are bland or the products are poorly displayed, people will look elsewhere. This is where visual merchandising comes into play. What is Visual Merchandising? The Importance of Strong Visual Merchandising.

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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

That’s changed the look of both marketing and the products retailers sell. I’ve had the privilege of being at some brands where the CMO sat in the ivory tower and determined what audiences would like,” said Craig Brommers, Chief Marketing Officer of American Eagle in an interview with Retail TouchPoints. Now it’s the inversion.