In-Store Retail Media Flexes to Move Beyond Digital Screens
Retail TouchPoints
JANUARY 31, 2025
Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these touch points are intentionally integrated into their designs. As a result, they are collaborating with different teams and functions, especially operations ( 72% ), marketing ( 65% ) and IT ( 57% ).
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