Remove Marketing Remove Point of Sale Remove Store Operations
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Thinking Locally to Drive PoS and Expansion Campaigns

Retail TouchPoints

Your brand has had great success at home, and now you want to duplicate that in additional markets, maybe even expand internationally. Yet conducting point-of-sale (PoS) campaigns in new regions wont work with a cookie-cutter approach. Still, no pain, no gain, and expanding into new markets can pay great dividends.

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Scaling Store Experiences: 4 Lessons from Rekon Retail

Retail TouchPoints

Moreover, the company serves as a trusted partner, with the operational expertise to support brands that arent ready to hire an in-house executive to lead stores. Kondrat and Partner Libby Shani have developed a scalable four -step process that can help any brand develop a store operations strategy: 1.

Outdoor 254
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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

That’s changed the look of both marketing and the products retailers sell. I’ve had the privilege of being at some brands where the CMO sat in the ivory tower and determined what audiences would like,” said Craig Brommers, Chief Marketing Officer of American Eagle in an interview with Retail TouchPoints. Now it’s the inversion.

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At 60, The Paper Store Remains Committed to Being the ‘Antithesis of Online Shopping’

Retail TouchPoints

For both banners, we love working with startup brands and local mom-and-pops to get new products into the store, and if we’re not so sure how a product would resonate with customers, [selling it in an Uncharted store] gives us a lot of good information about merchandising and marketing. Is there a need for a brand like ours?

Shopping 281
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Sodexo Plans Nearly 100 Cashierless Campus ‘Food Hives’

Retail TouchPoints

Campus foodservice leader Sodexo will open nearly 100 Food Hive markets on college campuses by 2026, beginning with the approximately 30 locations opening during the 2024-2025 academic year. Sodexo Campus partners with a total of 425 educational institutions in the U.S.

Planning 274
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How QR Codes Modernize Holiday Shopping Experiences

Retail TouchPoints

Link QR codes to personalized mobile magazines showcasing your holiday collection, or develop QR-based in-store games that offer exclusive discounts. QR codes have evolved from simple links to powerful tools for personalized, engaging shopping experiences.

Shopping 271
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The End of a Transaction is Just the Beginning: Fostering Engagement, Loyalty and Return Visits at Checkout

Retail TouchPoints

Fortunately, the point of sale is a great place to receive input. The point of sale is a great place for retailers to seek feedback that will enhance the customer experience throughout the store. Similarly, retailers can add lottery capabilities to their point-of-sale touch points.

Checkout 284