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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Today’s consumers are increasingly skilled at tuning out marketing. Just look at email, where 79% of consumers ignore or delete marketing emails at least half the time. As the largest consumer groups, early adopters of this marketing channel have a competitive advantage. The utility mobile wallets offer is endless.

Marketing 297
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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Enter: mobile marketing. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand.

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DTLR, Shoe Palace Shift to Mobile POS at 450 U.S. Stores

Retail TouchPoints

The move to Jumpmind Commerce for point of sale on mobile devices is part of a larger initiative to modernize our stores and elevate the shopping experience for our customers , said DTLR CEO Todd Kirssin in a statement.

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Thinking Locally to Drive PoS and Expansion Campaigns

Retail TouchPoints

Your brand has had great success at home, and now you want to duplicate that in additional markets, maybe even expand internationally. Yet conducting point-of-sale (PoS) campaigns in new regions wont work with a cookie-cutter approach. Still, no pain, no gain, and expanding into new markets can pay great dividends.

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Instacart Expands B2B Ad Reach Through New Partnership with Foodservice Solution Cut+Dry

Retail TouchPoints

“Food manufacturers have long struggled to connect with end buyers and influence purchasing decisions at the point of sale,” said Mani Kulasooriya, Co-founder and CEO of Cut+Dry in a statement. “Without a platform to share their brand story and product benefits, brands have been limited in their reach. .

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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

That’s changed the look of both marketing and the products retailers sell. I’ve had the privilege of being at some brands where the CMO sat in the ivory tower and determined what audiences would like,” said Craig Brommers, Chief Marketing Officer of American Eagle in an interview with Retail TouchPoints. Now it’s the inversion.

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In-Store Retail Media Flexes to Move Beyond Digital Screens

Retail TouchPoints

Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these touch points are intentionally integrated into their designs. As a result, they are collaborating with different teams and functions, especially operations ( 72% ), marketing ( 65% ) and IT ( 57% ).