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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

and European retailers have observed – and, often, participated in – the social-commerce explosion happening in China and elsewhere in the Asia-Pacific region (APAC) while wondering if, when, and to what extent the same thing would happen at home. for every $1 spent on influencer marketing, one study found.

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Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience

Retail TouchPoints

They extend to things like livestreams, shoppable content and payment links within Instagram Reels, stories, TikTok videos or Pinterest Pins. Were in the early stages of what you might call the Great Shopping Migration: almost 60% of online customers recently polled confirmed that they were likely to use social media platforms to shop.

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Gen Alpha Is Coming: How to Prepare for the Next Generation of Payment Preferences

Retail TouchPoints

As they move closer to adulthood and gain spending power, their expectations around payments will be higher, faster and more digitally integrated than anything retailers have encountered before. Mobile-First Payments are the New Standard For Gen Alpha, paying with cash or even using a plastic card may soon feel as dated as writing a cheque.

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Adopting a Holistic Security Mindset for Ecommerce

Retail TouchPoints

Marketing and Brand Impersonation Scams Brand imposters are a growing problem for major brands, but no brand is immune in the digital age. Organized fraudsters use search and social media ads to deceive customers into clicking through to fake websites that steal their payment data, account login credentials or both.

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The Top 10 Legal Risks Impacting the Value of a Retail Brand

Retail TouchPoints

and jurisdictions where expansion in the next five years is likely: Trademark protection is jurisdictional, so knowing where your key markets are now and will be in the next five years will help to inform your filing strategy and provide opportunities to leverage international treaties to lower the costs of trademark protection.

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Social Media Shopping: Overcoming the Trust Gap

Retail TouchPoints

In this article, I’ll explore the reasons behind this trust gap — especially when it comes to security and payment confidence — and share some thoughts about what retailers, social platforms and regulators must do to close it. Off-Platform Payment Links: Payment links are URLs that can be added to direct messages, stories or posts.

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Gen Z will rewrite the rules of Australian retail

Inside Retail

Leveraging insights into their lifestyle, aspirations, and consumption patterns, retailers can position themselves for success in this evolving market. Social commerce will dominate By 2029, social commerce driven by platforms like TikTok and Instagram will account for a substantial share of Gen Zs purchases.