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“It’s working”: Kathmandu unveils next step in radical redesign

Inside Retail

Last year New Zealand outdoor and lifestyle brand Kathmandu unveiled a revamp of its brand identity – moving from the achievement-focused image that many outdoor brands present to something more accessible and fun. They all tended to be quite hyper-masculine [in their marketing], with people climbing mountains and such.

Outdoor 245
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The Hermes of yoga? Premium sportswear brands enjoy rapid growth in China

Inside Retail

Premium sportswear brands are enjoying robust growth in China as they take to directly courting their main customers, posing yet another setback to megabrands Nike and Adidas as they grapple with local competitors in the $55 billion sportswear market. But the more share they take out of the market, the less there is left for everyone else.

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DTC Brands Forge Unique Paths to Growth

Retail TouchPoints

After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. To find their own unique path to growth, brands must select the combination of components that best suits their messaging, product set and target audience. “So

Wholesale 299
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These five core drivers explain why we shop. Here’s how to harness them

Inside Retail

By understanding these underlying motivations, brands can craft more targeted marketing campaigns, offer relevant products, and create meaningful customer experiences. This comprehensive approach not only attracts new customers but also strengthens bonds with existing ones, ensuring long-term success in an ever-changing market.

Shopping 130
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7 Reasons Why Outdoor Spaces Need Reliable People Counters

V Count

The importance of people counting extends beyond the confines of indoor physical spaces, reaching into the great outdoors as well. In fact, according to market.us , the Global People Counting System Market size is projected to reach approximately USD 3,503.9 What is People Counting in Outdoor Spaces? Million in 2023.

Outdoor 52
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7 Reasons Why Outdoor Spaces Need Reliable People Counters

V Count

The importance of people counting extends beyond the confines of indoor physical spaces, reaching into the great outdoors as well. In fact, according to market.us , the Global People Counting System Market size is projected to reach approximately USD 3,503.9 What is People Counting in Outdoor Spaces? Million in 2023.

Outdoor 52
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The rise of side hustles in Australia: How dropshipping is leading the way

Inside Retail

With over 100,000 products from quality suppliers, its easy to find items that suit your target market. With over 4000 products on Dropshipzone, Boutique Retailer covers a diverse range of product categories, from home and garden to outdoor gear and equipment. The platform seamlessly connects retailers and suppliers.

Boutique 130