Retail TouchPoints

DECEMBER 3, 2021

The outdoors retailer also has promoted Kelley Hall to EVP and CFO, and named Vivienne Long to SVP and Chief Marketing Officer. Long also joined the company in 2019 to lead its marketing organization and membership work. Cameron Janes.

Outdoor 287

Outdoor Finance Promotions Marketing 287

A1 Retail

MARCH 12, 2025

New research from eBay Advertising finds that while 7 in 10 UK garden owners intend to spend on their outdoor space this year, value is a driving factor, with nearly three-quarters saying theyre more likely to buy discounted items. The research finds that 72 percent of garden owners enjoy spending money on enhancing their outdoor spaces.

Outdoor 92

Outdoor Advertising Promotions Planning 92

Inside Retail

JANUARY 19, 2025

Valentines Day is evolving beyond romantic hetero couples celebrating with flowers, chocolates and dinners out, broadening sales and marketing opportunities for both manufacturers and retailers. Outdoor activities such as picnics, beach outings, and scenic hikes have shown an uptick, particularly for the small but growing Palentines Day.

Promotions 130

Promotions Accessories Marketing Outdoor 130

Inside Retail

APRIL 9, 2024

The company sent 1231 marketing emails without a functional unsubscribe option and 112,348 texts and emails to customers who had unsubscribed between November 2022 and May 2023, according to the Australian Communications and Media Authority (ACMA). Eyewear retailer Luxottica – the parent of OPSM, Oakley and Sunglass Hut – has been fined $1.5

Outdoor 263

Outdoor Advertising Promotions Marketing 263

Retail TouchPoints

JUNE 14, 2023

As the pandemic fades and the thermometer climbs, more and more people want to get out and find an escape from the pressures of inflation — and outdoor spaces are positioned to provide great, flexible experiences that can fill the bill.

Outdoor 276

Outdoor Beauty and Health Shopping Promotions 276

Retail TouchPoints

NOVEMBER 6, 2020

With brand marketers charged with growing market share and attracting new consumers throughout the never-ending cycle of seasonal marketing, the search for a competitive advantage over others in the category has never been more intense. Visibility is Requisite but not Guaranteed. That’s just bad business.

Marketing 153

Marketing Promotions Outdoor Consumer 153

Retail TouchPoints

SEPTEMBER 9, 2024

But with a vast array of gamification concepts and approaches, navigating this exciting marketing tactic can be tricky. Gamification is no longer a fringe marketing tactic, but a mainstream strategy poised to revolutionize the retail landscape. Imagine captivating outdoor kiosks positioned near your store entrance.

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Kiosk Marketing Promotions Outdoor 263

Inside Retail

FEBRUARY 4, 2025

Chinese consumers are now adjusting to a “new normal” in response to evolving market conditions, prompting businesses to rethink their strategies. Companies that adapt their strategies to China’s distinct market dynamics while maintaining a culture of innovation can secure substantial opportunities in this thriving market.

Consumer 130

Consumer Beauty and Health Social Commerce Outdoor 130

Retail TouchPoints

MARCH 13, 2024

The company promises “immersive and interactive” experiences across 19 departments, ranging from furniture and décor to outdoor and home improvement. The promotion will run through March 16, 2024. Image courtesy Wayfair Wayfair’s first store will open this spring in Wilmette, Ill., just outside of Chicago.

Consumer 258

Consumer Outdoor Promotions Location 258

Retail TouchPoints

APRIL 4, 2024

Retailers are pulling out the stops for Earth Month this year: companies like Sephora and REI Co-op are showcasing the success of their recycling efforts, while others including Poshmark and Joor promote the inherent sustainability of their platforms in partnership with eco-friendly brands such as Rothy’s and Marine Serre.

Outdoor 266

Outdoor Fashion Fulfillment Wholesale 266

Retail TouchPoints

JANUARY 28, 2022

One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. Listen and then act accordingly: If a customer tells you they’re the outdoors type, don’t show them ads for a slinky cocktail dress. Sherif Fahmy is SVP, Strategy & Analytics at IN Connected Marketing.

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Kiosk Outdoor Checkout Marketing 278

Retail TouchPoints

JULY 28, 2021

The disruption caused by COVID-19 has led to a re-appreciation of relatively compact, walkable neighborhoods, with a mix of uses and opportunities to interact with people outdoors. The retail sector is at a pivotal moment in adapting to the changed market conditions and consumer preferences. We shaped our cities to accommodate cars.

Fulfillment 299

Fulfillment Outdoor Location Shopping 299

Retail TouchPoints

DECEMBER 1, 2020

That’s why retailers of all sizes and sectors are adopting outdoor digital display technology that can not only locate their curbside pickup zones, but also notify customers and guide them through the process. Outdoor Technology Options. These sorts of hacks deliver the wrong message about the store and the brand.

Payment Services 289

Payment Services Outdoor Location Shopping 289

Inside Retail

FEBRUARY 27, 2022

Online furniture brand Brosa is ramping up its marketing activities and expanding into adjacent product categories, such as outdoor furniture and home decor, as it seeks to capitalise on the rapid increase in online shopping during Covid-19. Outdoor is a great opportunity. We’ve always taken a curated approach. “We’ve

Marketing 130

Marketing Planning Outdoor Accounting 130

Inside Retail

APRIL 29, 2024

Dubai-based retailer and distributor GMG and US-based apparel and footwear company VF Corporation recently announced a significant expansion of their long-standing partnership to solidify their presence in the growing markets of Southeast Asia (SEA) and the Middle East and North Africa (MENA).

Marketing 147

Marketing Outdoor Apparel Accessories 147

Retail TouchPoints

MARCH 17, 2022

134% more likely to anticipate making a garden or outdoor purchase. Gen X homeowners are also 21% more likely than the average consumer to receive marketing messages in the mail and 30% more likely to use coupons — so don’t abandon your direct mail flyers yet. 65% more likely to pick up their order in-store.

Home Furnishings 306

Home Furnishings Shipping Outdoor Consumer 306

Retail TouchPoints

DECEMBER 8, 2020

Advanced capabilities like buy online pick up in-store (BOPIS), ecommerce, apps that help navigate stores and outdoor pop-up shops that used to get pushed back for budgetary reasons suddenly became imperatives for stores to stay afloat. Renewed Emphasis on Convenience Opens the Door for More Customers.

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Outdoor Consumer Shopping Accounting 290

Retail TouchPoints

FEBRUARY 11, 2022

NYU Stern and IRI found that 50% of CPG growth from 2013 to 2018 came from sustainably marketed products. The sustainable footwear market was $7.5 billion in 2019 with expectations of long-term market growth. The sustainable footwear market was $7.5 billion in 2019 with expectations of long-term market growth.

Consumer 263

Consumer Sporting Goods Apparel Promotions 263

Retail TouchPoints

SEPTEMBER 28, 2020

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. However, with the crisis decimating so many companies, most don’t have the funds to do so.

Shopping 252

Shopping Merchant Services Accessories Drop-Shipping 252

Small Biz Trends

JUNE 21, 2022

Creating industry specific marketing content can seem difficult for those less initiated with the world of design. Thanks to its intuitive drag-and-drop editor you can easily design your marketing collateral, WordPress blog visuals, print materials, videos, vectors, or infographics within minutes. Step up Your Marketing Game.

Marketing 136

Marketing Outdoor Advertising Accounting 136

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

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Drop-Shipping Shipping Outdoor Customer Retention 243

Retail TouchPoints

MARCH 11, 2022

However, many businesses struggle to overcome an experience gap that emerges between what marketing says the brand experience should be and what customers say their experience actually is. Ultimately, employee experience is a key advantage that could be the difference between remaining viable in the market and losing out to the competition.

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Customer Experience Employee Engagement Promotions Outdoor 290

Retail TouchPoints

FEBRUARY 22, 2021

In the end, Kerrits closed out 2020 with growth in both its wholesale and DTC channels, with the latter increasing by an impressive 150% , according to Sara Florin, Senior Director of Branding and Marketing at Kerrits in an interview with Retail TouchPoints. The company launched its DTC site on Shopify , and then Florin joined in late 2018.

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Wholesale Marketing Accounting Outdoor 264

Retail TouchPoints

FEBRUARY 23, 2022

Marketing professionals in the retail sector should recognize social media’s influence on public sensitivity to photographic style. Budding retail photographers and Instagram marketers can benefit by following their lead and developing broader image-making range. Promote a hive mind toward imaging. Most importantly, loosen up!

Advertising 264

Advertising Outdoor Marketing Promotions 264

Inside Retail

FEBRUARY 23, 2025

Retail media offers the promise of highly personalised product recommendations, promotions, and content, leading to increased customer engagement and conversion rates. This collaborative approach allows smaller and regional retailers to expand their reach, attract more advertisers, and boost their competitiveness in the retail media market.

Advertising 130

Advertising Sporting Goods Management Outdoor 130

Independent Retailer

MARCH 31, 2022

There is one way that shoppers can check off all of these boxes: by visiting outdoor summer pop-up markets and festivals. Especially for brands who are just starting out or do not yet have a storefront, summer markets and festivals are great ways to get your company name out there and make some sales. Make This Your 2022 Goal.

Marketing 98

Marketing Outdoor Advertising Location 98

Inside Retail

MARCH 19, 2025

Its the only shopping precinct in the citys CBD, the largest outdoor Mall in the Southern Hemisphere and the number one destination for visitors to the city. Jardin de Mall, a never-before-seen Parisian Garden created on Rundle Mall, played host to AFWs shop and win promotion and helped drive an average spend of $343 per customer.

Fashion 130

Fashion Shopping Outdoor Promotions 130

Retail TouchPoints

MARCH 23, 2022

Since the infamous shopping holiday was created and marketed by Alibaba in 2009, there has been no slowing down. Due to the high volume of Gen Z and millennial users, beauty and personal care, food and beverages, and outdoors and sportswear perform particularly well. The success of Singles’ Day in China is no secret.

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Advertising Social Commerce Promotions Outdoor 264

Wiser

NOVEMBER 16, 2023

One of its standout features is its capacity to provide competitive pricing and promotions intelligence. Equally important is DSI’s ability to offer in-depth analysis of promotional activities across the digital space. This data is then utilized to assess its impact on market share and to influence future promotions.

Promotions 148

Promotions Outdoor Payment Services Marketing 148

365 Retail

JANUARY 17, 2025

In collaboration with Mood Media , the outdoor retailer has transformed its 10,000-square-foot space into a destination for engagement and exploration. The result is a space that promotes The North Faces ethos of adventure and exploration while providing a unique and engaging environment for visitors.

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Outdoor Location Accounting Promotions 64

Retail TouchPoints

AUGUST 9, 2023

The revenue generated was strategically reinvested into a comprehensive range of enhanced services, including security, sanitation, arts support, events, marketing, parking and advocacy. Events and inventive marketing strategies were meticulously organized to promote the district’s vibrant atmosphere and attract more visitors.

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Planning Promotions Outdoor Finance 246

Retail TouchPoints

MAY 28, 2021

The outdoors is for everyone, and content is a powerful and relevant way to bring that belief to our members and new audiences,” said Paolo Mottola, Director of Content and Media at REI in a statement. “The

Outdoor 165

Outdoor Apparel Promotions Planning 165

Inside Retail

JUNE 20, 2023

Canadian-born technical outdoor wear brand Arc’teryx will launch its first NSW store in Bondi Junction on Thursday (June 22), with plans to open more in the coming years. Arc’teryx said its market share in Australia has increased as a result of its market-leading goods and dedication to helping out local communities.

Outdoor 130

Outdoor Apparel Shipping Promotions 130

Inside Retail

MAY 4, 2023

Group MD and CEO Anthony Heraghty said the current macro environment remains “challenging” for the business but assured shareholders that its market position and loyal customer base will help maintain trading. Camping and outdoor specialist Macpac delivered a “record” Easter trading result with total sales up 38 per cent.

Outdoor 130

Outdoor Promotions Returns Marketing 130

Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Ideal for mid-term use, this product can be installed by any employee.

Outdoor 162

Outdoor Promotions Customer Experience Marketing 162

Inside Retail

SEPTEMBER 20, 2021

Our sales have increased – in particular locally-made goods, office and school supplies and services, outdoor adventure products as well as local maps, books and guides,” she said. As an essential business, Anglesea News & Lotto has remained open throughout lockdowns and Nigro says sales have been up during these periods.

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Outdoor Supermarket Shopping Promotions 246

Retail TouchPoints

FEBRUARY 14, 2023

With algorithms and AI now “deciding” what ads each person sees, and delivering them through an increasingly splintered media landscape, events like the Super Bowl are one of the few places where marketers still get the opportunity to speak to a mass audience. So how did marketers do this year? As always, it was a mixed bag.

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Merchant Services Shopping Marketing Consumer 278