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Unwrap Holiday Growth: The Top Benefits of Joining an External Loyalty Program this Season

Retail TouchPoints

These networks enable targeted marketing, allowing retailers to deliver personalized offers that boost conversion rates. Additionally, retailers gain valuable insights into customer behavior, enabling effective marketing campaigns that attract new customers and re-engage lapsed ones.

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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

This data then empowers brands to create personalized experiences that stand out from competitors, enhance customer engagement and drive more relevant marketing campaigns. This data can then inform personalized marketing campaigns, showcasing tailored product recommendations that align with each customer’s unique style.

Marketing 274
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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

that’s why marketing teams are allocating more of their spend towards them. research found that 74% of marketers spend one-third or more of their budgets on social advertising. But how can a global retail enterprise streamline and scale its social advertising strategies? Listen to the session on demand.

Consumer 189
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Leveraging Shopper Data to improve Retail Marketing Strategies

Shopper Motion

Retail marketing strategies are constantly evolving as retailers strive to meet the needs and preferences of their customers. Leveraging shopper data to improve retail Marketing strategies is one of the most effective ways for retailers to step ahead. Also, learn how to effectively target them with marketing campaigns.

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Consumer Confidence Strategies – Turning Uncertainty Into Opportunity

Storis

By closely monitoring these signals, savvy retailers can pivot strategies quickly to align with evolving market conditions. Real-Time Adjustments: Dynamic pricing models allow you to adapt pricing to market conditions, keeping your business competitive without undercutting profitability.