Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

SEPTEMBER 28, 2020

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. Your business should certainly be looking to harness Google Shopping to its advantage. of all clicks. of all clicks.

Shopping 252

Shopping Merchant Services Accessories Drop-Shipping 252

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Looking to the future is the future of marketing.

Marketing 245

Marketing Consumer Marketing Spend Planning 245

Retail TouchPoints

MARCH 6, 2024

This expansion will bring an additional 15 million people in-network with Warby Parker for a total of more than 34 million.

Planning 278

Planning Marketing Spend Management Shopping 278

Retail TouchPoints

JUNE 5, 2020

As consumers remove in-store shopping from their path to purchase, retailers need to shift in-store marketing efforts to online strategies. Prioritizing performance-focused marketing initiatives such as affiliate programs can help ensure profitability.

Marketing 194

Marketing Payment Services Promotions Consumer 194

Retail TouchPoints

AUGUST 6, 2024

ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. How Newcomers Took Market Share Temu launched in the U.S. As it entered a new market, it needed to establish brand awareness and attract customer interest on a national scale. Finally, TikTok has rapidly entered the U.S.

Advertising 278

Advertising Fast Fashion Social Commerce Marketing 278

Retail TouchPoints

JULY 15, 2022

Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021. Then there’s the ever-tightening restrictions on data collection and tracking, making it harder than ever to target and engage consumers via traditional marketing channels.

Advertising 290

Advertising Marketing Spend Marketing Customer Experience 290

Retail TouchPoints

JANUARY 5, 2023

Loyalty programs, as well as strategically deployed marketing tactics, can help retailers win over hesitant consumers. respondents said rising inflation had affected their shopping habits, which included actions such as shopping at discount stores and consolidating shopping trips to save costs. Today’s Consumer Mindset.

Merchant Services 290

Merchant Services Promotions Consumer Discount Store 290

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

Consumer 363

Consumer Marketing Promotions Management 363

Retail TouchPoints

OCTOBER 16, 2023

This data then empowers brands to create personalized experiences that stand out from competitors, enhance customer engagement and drive more relevant marketing campaigns. These high-traffic shopping events don’t just present retailers with a chance to catapult profits. Craft tailored quizzes for meaningful insights.

Marketing 278

Marketing Consumer Shopping Customer Experience 278

Retail TouchPoints

NOVEMBER 25, 2020

“With COVID and recent market dynamics, tracking variable costs in real time becomes even more important. “Shopper behavior is also less predictable today, requiring more creative experimentation in merchandising and marketing. .

Markdowns 251

Markdowns Fulfillment Shipping Marketing Spend 251

Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Meet the new players Meta’s Facebook and Instagram, alongside TikTok, have had a chokehold on performance marketing, but there is a new cohort of social media apps ready to offer a new platform for brands to leverage.

Marketing 147

Marketing Social Commerce Advertising Consumer 147

Retail TouchPoints

MAY 22, 2023

Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate. Businesses must adopt new marketing strategies to distinguish their ads from the rest. Essentially, they must deliver the right message at the right place and at the right time.

Advertising 290

Advertising Consumer Marketing Payment Services 290

Retail TouchPoints

MARCH 5, 2021

“The goal is to grow these businesses through a new channel individually, but then ultimately to take advantage of cross-portfolio synergies,” said Jon Troutman, VP of DTC Marketing at Constellation Brands in an interview with Retail TouchPoints. Taking a Long View to Optimize Marketing Spend.

Wholesale 261

Wholesale Consumer Marketing Fashion 261

Retail TouchPoints

OCTOBER 29, 2024

With a shorter-than-usual holiday shopping season ahead, competition for share of wallet will be exceptionally fierce. Ringing in a Changing Digital Landscape D2C brands have historically relied heavily on search and social media, which have devoured a significant chunk of their marketing budgets.

Advertising 290

Advertising Consumer Accounting Marketing 290

Inside Retail

FEBRUARY 28, 2022

billion online household goods market, which sits within the $67 billion Australian household goods market. It’s MyDeal acquiring market share in the current market, and we’re quite comfortable with where we sit in the market right now.”. The majority of MyDeal’s customers shop on mobile, but only 11.6

Marketing 130

Marketing Marketing Spend Shipping Planning 130

Retail TouchPoints

FEBRUARY 3, 2021

Clearly, foot traffic to retail shops, restaurants and offline venues across the country remains down quite significantly. It is clear from the data, however, that a big proportion of the population is still massively concerned about offline shopping during this period.

Advertising 246

Advertising Marketing Spend Consumer Shopping 246

Retail TouchPoints

AUGUST 7, 2023

When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. But times have changed dramatically in the 13 intervening years: Temu , which debuted just last September, is now the top shopping app in the U.S., Reducing shopping and shipping friction.

Merchant Services 245

Merchant Services Drop-Shipping Shipping Payment Services 245

Retail TouchPoints

FEBRUARY 2, 2024

Either way, the goal is to bring the total shopping experience, across every channel, closer to customers’ expectations — and even anticipate expectations they don’t yet have. At the end of the day, they’re going to shop where they have the best experience, they get the best price and they feel comfortable.

Payment Services 317

Payment Services Consumer Accounting Promotions 317

Retail TouchPoints

JUNE 23, 2022

Understanding the online shopping habits and preferences of parents and college students can help ecommerce retailers pass the back-to-school season test with flying colors. Personalize Your Back-to-School Marketing. Digital wallets address both issues by storing card data for shoppers and by shielding it from retailers at checkout.

Payment Services 304

Payment Services Checkout Drop-Shipping Customer Retention 304

Inside Retail

MARCH 6, 2023

The app has seen a ten-fold increase in daily usage since the Festival of Her launched, and Her Black Book’s social media notices have reached 880,000 people without direct marketing spend, Stevanja told SmartCompany. You don’t have to shop for them just in a two-week period,” she said.

Fashion 245

Fashion Marketing Spend Marketing Shopping 245

Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives. CFOs demand greater demonstrable value from every dollar spent.

Marketing 130

Marketing Returns Customer Experience Planning 130

Retail TouchPoints

MAY 27, 2021

Rather than turning their online shops into digital department stores, most retailers are using marketplaces to expand the depth of their product offerings in a way that is seamless to their existing brand experience. Yahoo Shops is the next step in our commerce journey.

Fulfillment 280

Fulfillment Advertising Shopping Department Stores 280

Retail TouchPoints

SEPTEMBER 19, 2023

This research found that nearly 70% of ecommerce customers start with a site’s search bar when they’re shopping, which means that how search performs is the first impression many shoppers have of a brand’s website. Search friction on one site can complicate the customer’s overall shopping experience as well.

Customer Experience 287

Customer Experience Checkout Marketing Spend Consumer 287

Retail TouchPoints

SEPTEMBER 22, 2022

Retailers are planning to cut back in one area: marketing. Companies plan to spend 30% of their marketing budget during the holidays, down from 36% in 2021. Shoppers are Ready to Spend, but Retailers Need to Bring Them in. The bottom line: keeping items in-stock isn’t expected to be a problem this season.

Promotions 246

Promotions Fulfillment Inventory Management Drop-Shipping 246

Retail Focus

JUNE 22, 2023

Half (50%) of those polled said they would like to receive highly curated, personalised advertisements and brand communications from the retailers they already shop with, rising to 65% of Gen Z and 62% of Millennials.

Consumer 130

Consumer Advertising Marketing Spend Returns 130

Retail TouchPoints

APRIL 20, 2021

In the world of ecommerce — no less a form of entertainment than our social feeds and media apps — this translates to the products brands suggest to us, both actively and passively, on their websites and via marketing channels. Absolutely not.

Consumer 264

Consumer Marketing Spend Advertising Location 264

Retail TouchPoints

OCTOBER 3, 2022

In an interview with Retail TouchPoints , Douang and Jason Chiu, Professional Services Group Manager for Canada at Axis Communications , revealed how they worked together to develop a seamless, secure and human-centered cashierless grocery shopping experience. As Gen Z gets older, those consumers are going to control a bigger market spend.

Management 264

Management Inventory Management Location Shopping 264

Retail Focus

SEPTEMBER 14, 2023

The second is that, in a cut-throat market, there are more companies competing for our trust, and using increasingly sophisticated techniques to earn it. The good news is that trust has shifted to companies – and, more specifically, to brands. This logic extends into the store.

Advertising 163

Advertising Consumer Marketing Spend Supermarket 163

Small Biz Trends

JUNE 30, 2023

Affiliate marketing is a great way to supplement your income if you own a website, write a blog, or are a social media influencer. Affiliate marketers drive traffic to a company’s website and then earn a commission on any sales generated. What is Affiliate Marketing? How Does Affiliate Marketing Work?

Merchant Services 19

Merchant Services Marketing Payment Services Promotions 19

Inside Retail

JUNE 27, 2021

While bottle shops can remain open, James is anticipating an uptick in online orders of beer, wine and spirits over the coming days, similar to what happened during the lockdown last year. “We A lot of people pulled back media spend,” Makejev told Inside Retail. When [our customer] came back she started shopping with us right away.”.

Drop-Shipping 200

Drop-Shipping Boutique Promotions Returns 200

Inside Retail

MARCH 27, 2023

In February, ShopBack, a shopping, rewards and payments platform, partnered with Sunway Pyramid, a mall in Malaysia, on the ShopFiesta event to reward shoppers with promotions and giveaways. It was all about boosting in-store shopping. per cent year-on-year,” he told Inside Retail. billion by 2026 from just US$481 million in 2022.

Merchant Services 130

Merchant Services Payment Services Marketing Spend Finance 130

Retail TouchPoints

APRIL 13, 2021

that’s why marketing teams are allocating more of their spend towards them. research found that 74% of marketers spend one-third or more of their budgets on social advertising. No matter how customers choose to shop, informed associates will be a key part of this process. Listen to the session on demand.

Consumer 189

Consumer Payment Services Fulfillment Advertising 189

Inside Retail

JANUARY 12, 2023

In Britain, its biggest market Asos saw sales fall 8 per cent in the four months to December 31, hurt by Christmas delivery problems, which shook customer confidence in online, and a tough comparison against last year when, by contrast, the pandemic pushed people to shop online.

Fashion 130

Fashion Marketing Spend Marketing Planning 130

365 Retail

JUNE 22, 2023

Half (50%) of those polled said they would like to receive highly curated, personalised advertisements and brand communications from the retailers they already shop with, rising to 65% of Gen Z and 62% of Millennials.

Consumer 96

Consumer Advertising Marketing Spend Returns 96

Inside Retail

JULY 28, 2024

CommBank iQ’s latest Cost of Living Insights report, based on a de-identified dataset of Australia’s largest bank spanning approximately 7 million Australians, confirms that consumers are shopping differently amid economic pressures. It shows that at a national level, they continue to find ways to reduce their spending.

Consumer 147

Consumer Marketing Spend Supermarket Accounting 147

Inside Retail

JUNE 14, 2022

The platform promises to enable the Australian retail giant to flesh out individual customer profiles with information from its e-commerce site and other sources, and give individual brands the ability to make data-driven decisions about marketing content and spend. “In Personalisation key to retaining customers.

Marketing Spend 130

Marketing Spend Advertising Shopping Marketing 130