Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . of total company revenue so far this year.

Marketing 249

Marketing Advertising Marketing Spend Planning 249

Retail TouchPoints

AUGUST 20, 2024

These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). Maximizing email marketing. Leveraging affiliate channels.

Marketing 203

Marketing Merchant Services Payment Services Advertising 203

Retail TouchPoints

JANUARY 9, 2024

Steep Marketing Spend, without Results News of Merris’s departure came as Solo Brands lowered its financial guidance for the 2023 fiscal year: revenue is now expected to be between $490 million and $500 million , which is a modest drop from the company’s previous guidance of between $520 million and $540 million.

Outdoor 257

Outdoor Wholesale Marketing Spend Sporting Goods 257

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

Consumer 350

Consumer Marketing Promotions Management 350

Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives. CFOs demand greater demonstrable value from every dollar spent.

Marketing 130

Marketing Returns Customer Experience Planning 130

Retail TouchPoints

JUNE 5, 2020

As consumers remove in-store shopping from their path to purchase, retailers need to shift in-store marketing efforts to online strategies. Prioritizing performance-focused marketing initiatives such as affiliate programs can help ensure profitability. Especially now, those that can adapt will be able to bring customers back quicker.

Marketing 159

Marketing Payment Services Promotions Consumer 159

Inside Retail

DECEMBER 12, 2024

Inside Retail spoke with Stephanie Tham, director of brand & marketing at Outdoor Venture, to learn about the new retail concept and the companys marketing strategy. Are there any plans to introduce RL2 by Running Lab to other markets in Southeast Asia or beyond? If so, which countries are on your radar?

Outdoor 130

Outdoor Marketing Inventory Management Store Layout 130

Inside Retail

FEBRUARY 28, 2022

billion online household goods market, which sits within the $67 billion Australian household goods market. It’s MyDeal acquiring market share in the current market, and we’re quite comfortable with where we sit in the market right now.”. As it stands, MyDeal makes up about 3 per cent of the of the $8.1

Marketing 130

Marketing Marketing Spend Shipping Planning 130

Shopperations

DECEMBER 10, 2020

Like most shopper marketers, you are working hard to create the best plans with the budget that you have that satisfy your brand team expectations and drive sales at your retailers making your sales team happy. One question grinds everything to a halt: “What’s the ROI on our shopper marketing spend?”.

Marketing 97

Marketing Marketing Spend Planning Management 97

Retail TouchPoints

AUGUST 7, 2023

A few days before reporting Q2 earnings, Wish also announced plans to cut approximately 34% of its workforce, or about 255 employees, in order to “refocus the company’s operations.” The company marked notable improvements in its delivery speeds in Q2, with average time-to-door improved by six days compared to 2022 in Wish’s six major markets.

Merchant Services 200

Merchant Services Drop-Shipping Shipping Payment Services 200

Retail TouchPoints

MAY 9, 2022

The deepened relationship will combine new product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend and an elevated premium presence across Foot Locker’s entire portfolio of banners, with a focus on key cities and communities that the companies jointly serve.

Apparel 244

Apparel Marketing Spend Accounting Consumer 244

Retail Bound

MARCH 12, 2024

This translates perfectly to business development where a cohesive, proactive marketing strategy is crucial for the health and growth of your business. Similarly, in marketing, focusing solely on one channel at the expense of others can stunt your business’s potential. How can you consider which channel is best for you?

Marketing 90

Marketing Promotions Marketing Spend Planning 90

Retail TouchPoints

NOVEMBER 25, 2020

“With COVID and recent market dynamics, tracking variable costs in real time becomes even more important. “Shopper behavior is also less predictable today, requiring more creative experimentation in merchandising and marketing. .

Markdowns 181

Markdowns Fulfillment Shipping Marketing Spend 181

Retail TouchPoints

OCTOBER 16, 2023

This data then empowers brands to create personalized experiences that stand out from competitors, enhance customer engagement and drive more relevant marketing campaigns. In the process, the retailer can gather information about color preferences, style inclinations and even travel plans. Amplify insights through targeted surveys.

Marketing 252

Marketing Consumer Shopping Customer Experience 252

Retail TouchPoints

SEPTEMBER 22, 2022

Retailers are planning to cut back in one area: marketing. Companies plan to spend 30% of their marketing budget during the holidays, down from 36% in 2021. Shoppers are Ready to Spend, but Retailers Need to Bring Them in. But the hidden costs will be around the store and marketing.

Promotions 229

Promotions Fulfillment Inventory Management Drop-Shipping 229

Retail TouchPoints

MARCH 10, 2023

Gap has now identified a total of $550 million in potential savings annually, and the company believes there are still more opportunities to optimize its marketing spend and technology investments in the coming years. However, the actions will first incur severance and other related costs. 28, 2023, were $4.2

Marketing Spend 230

Marketing Spend Management Planning Consumer 230

Wiser

JULY 19, 2017

The 4 P’s; product, placement, price, and promotions are basic components of a marketing plan. In a retail setting, marketing and merchandising teams decide on the 4 P’s. Optimizing product assortment to meet customer demands with the perfect product mix will maximize market share and profits.

Marketing 84

Marketing Promotions Markdowns Advertising 84

Retail TouchPoints

MAY 1, 2023

Because it’s more critical than ever for brands and retailers to understand how investors are analyzing and responding to the broader market, the Retail Innovation Conference & Expo , taking place June 13-15 in Chicago, is hosting a panel of investors to share their perspectives with an audience of brand operators and executives.

Beauty and Health 212

Beauty and Health Consumer Health & Wellness Department Stores 212

Small Biz Trends

JUNE 30, 2023

Affiliate marketing is a great way to supplement your income if you own a website, write a blog, or are a social media influencer. Affiliate marketers drive traffic to a company’s website and then earn a commission on any sales generated. What is Affiliate Marketing? How Does Affiliate Marketing Work?

Merchant Services 19

Merchant Services Marketing Payment Services Promotions 19

Retail Gazette

APRIL 19, 2024

Superdry co-founder and chief executive Julian Dunkerton issued shareholders an ultimatum this week: support my restructuring plan or the business will collapse into administration. However, is the retailer’s radical restructuring plan enough to save the business or is it simply too little too late?

Planning 69

Planning Fashion Marketing Marketing Spend 69

Inside Retail

JUNE 27, 2021

We had a management meeting over the weekend and had a game plan worked out by Sunday which we’re now executing,” Richard Kelsey, co-founder and director of Beer Cartel, told Inside Retail. It impacts how we market, what messaging we send to people, what we do on-site,” he said. Make us aware so that we know what to aim for.

Drop-Shipping 200

Drop-Shipping Boutique Promotions Returns 200

Retail TouchPoints

NOVEMBER 10, 2023

Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+. And The Mars Agency recently declared : “Retail media is now almost universally recognized as one of the most effective methods of commerce marketing.” now has a retail media network.

Advertising 257

Advertising Marketing Social Commerce Consumer 257

Retail TouchPoints

MAY 1, 2023

Because it’s more critical than ever for brands and retailers to understand how investors are analyzing and responding to the broader market, the Retail Innovation Conference & Expo , taking place June 13-15 in Chicago, is hosting a panel of investors to share their perspectives with an audience of brand operators and executives.

Beauty and Health 179

Beauty and Health Health & Wellness Department Stores Returns 179

Retail TouchPoints

SEPTEMBER 19, 2023

And while CX optimization strategies can take time to map, plan and implement, there are smaller changes retailers can make in the short term that have an immediate impact on CX. Search results that prompt customers to leave your site waste marketing spend and raise customer acquisition costs.

Customer Experience 232

Customer Experience Checkout Marketing Spend Consumer 232

Inside Retail

JANUARY 12, 2023

Shares in Asos jumped 16 per cent to 682 pence in mid-morning trade on Thursday, spurred by hopes that Ramos Calamonte’s cost-saving plan will revive profits. On the sales front, the CEO forecasted continued volatility. Last October, Asos said it would overhaul its business model after an earlier profit slump.

Fashion 130

Fashion Marketing Spend Marketing Planning 130

Retail Gazette

FEBRUARY 7, 2024

Pandora is planning a “large expansion” of its store network over the next couple of years as sales for the retailer continue to surge. It said the higher marketing spend would weigh on its first quarter EBIT margin. Pandora is targeting organic sales growth of 6% to 9% in 2024.

Marketing Spend 85

Marketing Spend Consumer Shopping Planning 85

Retail TouchPoints

APRIL 2, 2021

Imagine how effective your marketing spend is if you’re confident in the channels your customers are using? You avoid wasted spend and develop tailored content. Structurally, it may involve reorganization within a business, by combining customer communication and planning teams to form a single customer experience planning team.

Customer Experience 146

Customer Experience Specialty Retailers Marketing Spend Management 146

Inside Retail

AUGUST 28, 2023

According to Cashrewards’ chief marketing officer Nicole Bardsley, the report was prepared in response to an evident lack of data on cashback being generally available to brands and retailers. The report demonstrates how engaging with special offers plays a crucial role in establishing lasting brand loyalty.

Promotions 130

Promotions Marketing Spend Consumer Marketing 130

Inside Retail

JUNE 14, 2022

The platform promises to enable the Australian retail giant to flesh out individual customer profiles with information from its e-commerce site and other sources, and give individual brands the ability to make data-driven decisions about marketing content and spend. “In Today, our loyalty program sits in our ERP system.

Marketing Spend 130

Marketing Spend Advertising Shopping Marketing 130

Retail Gazette

NOVEMBER 1, 2023

Asos chief executive José Antonio Ramos Calamonte is confident his turnaround plan will see the struggling fashion giant return to profitability in 2025 – despite, it plunging to an almost £300m full-year loss. He plans to do this by a shift “back to fashion” But what exactly does this entail? fan base on Instagram.

Fashion 64

Fashion Planning Fast Fashion Returns 64

Retail TouchPoints

APRIL 16, 2024

Higher NRR indicates satisfied customers who are likely to spend more over time, opening doors for strategic initiatives like promotions, upselling and plan upgrades. Net Revenue Retention (NRR), a component of EGR, reflects year-over-year revenue from existing customers, providing valuable insights on recurring purchasers.

Promotions 144

Promotions Consumer Checkout Wholesale 144

365 Retail

APRIL 19, 2024

According to MediaPost, the global marketing spend increased, reaching $897.7 However, as revealed by Proxima, most companies spend between 40 and 60 percent of their digital marketing budgets ineffectively, which decreases their overall marketing ROI. billion by 2023.

Marketing 52

Marketing Marketing Spend Management Planning 52

Independent Retailer

OCTOBER 18, 2022

37 percent stated they plan to raise prices. From the report: 37 percent stated they plan to raise prices. 33 percent of small businesses plan to prioritize customer relations and strengthen customer loyalty to help increase future revenue. The top two areas were prioritizing digital transformation (41%) and digital marketing.

Marketing Spend 97

Marketing Spend Advertising Planning Marketing 97

Rangeme

SEPTEMBER 6, 2022

Recent economic reports highlight market issues like higher inflation, interest rate hikes, lower consumption, layoffs, and reduced hiring. Many factors remain within a brand’s control, including marketing efforts. That’s why we’re sharing the following marketing best practices to help you grow your top line, even in a recession.

Marketing 52

Marketing Advertising Consumer Promotions 52

Inside Retail

AUGUST 28, 2022

Alyce Tran is an entrepreneur, having co-founded personalised luxury maker The Daily Edited, before starting her homewares brand In The Roundhouse and joining influencer marketing firm LTK to help brands reach their target audience. Alyce Tran: I love creating products and working out how to market them. AT: I love retail!

Department Stores 130

Department Stores Fashion Marketing Consumer 130

Inside Retail

NOVEMBER 21, 2021

While we don’t have the budgets of the supermarkets, their marketing spend is bringing new customers to the category, [and] we have had some success in intercepting their traffic to showcase our independent business.

Wholesale 130

Wholesale Shipping Marketing Spend Supermarket 130

Inside Retail

DECEMBER 6, 2022

Another e-commerce giant in the region, Amazon, has also announced plans to lay off about 10,000 employees, while social platform Twitter has famously reduced its workforce by half. GoTo is still probably the market leader in Indonesia across e-commerce and on-demand services, but in e-commerce it’s a close call between it and Shopee.

Payment Services 130

Payment Services Marketing Spend Advertising Promotions 130