Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

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Marketing Advertising Consumer Marketing Spend 305

Retail TouchPoints

AUGUST 23, 2022

Prior to her current role as VP of Data Analytics & Customer Insights at Amyris , a biology company in the clean beauty, health and wellness and flavors/fragrances markets, she held ecommerce and digital marketing roles at brands like Coca-Cola and Unilever.

Marketing 260

Marketing Beauty and Health Advertising Consumer 260

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

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Marketing Promotions Advertising Comparison Shopping 293

Retail TouchPoints

AUGUST 20, 2024

These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). Maximizing email marketing. Four of these strategies include: 1.

Marketing 258

Marketing Merchant Services Payment Services Advertising 258

Retail TouchPoints

JULY 21, 2022

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers. It’s becoming a media strategy conversation,” Redniss noted.

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Marketing Advertising Consumer Customer Retention 274

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

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Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . of total company revenue so far this year.

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Marketing Advertising Marketing Spend Planning 261

Retail TouchPoints

JUNE 16, 2021

The importance of top-of-funnel marketing is growing as shoppers become better informed and more likely to do their own research. Marketers should think beyond marketing ,” said Tom Kaneshige, Chief Content Officer at CMO Council in an interview with Retail TouchPoints. They’re in the revenue game now.

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Marketing Returns Marketing Spend Accounting 252

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Looking to the future is the future of marketing.

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Marketing Consumer Marketing Spend Planning 245

Retail Dive

FEBRUARY 28, 2024

Natalie McGrath comes from Afterpay, with experience at apparel brands including Bandier, Coach, Alexander Wang and Net-A-Porter.

Marketing Spend 119

Marketing Spend Marketing Apparel ATS 119

Retail TouchPoints

JUNE 5, 2020

As consumers remove in-store shopping from their path to purchase, retailers need to shift in-store marketing efforts to online strategies. Prioritizing performance-focused marketing initiatives such as affiliate programs can help ensure profitability. Especially now, those that can adapt will be able to bring customers back quicker.

Marketing 189

Marketing Payment Services Promotions Consumer 189

Retail TouchPoints

JANUARY 9, 2024

Steep Marketing Spend, without Results News of Merris’s departure came as Solo Brands lowered its financial guidance for the 2023 fiscal year: revenue is now expected to be between $490 million and $500 million , which is a modest drop from the company’s previous guidance of between $520 million and $540 million.

Outdoor 284

Outdoor Marketing Spend Wholesale Sporting Goods 284

Retail Dive

MAY 9, 2023

The direct-to-consumer eyewear company narrowed its net loss again and is focused on becoming a holistic eye care provider.

Marketing Spend 111

Marketing Spend Marketing Consumer 111

Retail TouchPoints

MARCH 6, 2024

This expansion will bring an additional 15 million people in-network with Warby Parker for a total of more than 34 million.

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Planning Marketing Spend Management Shopping 274

Retail TouchPoints

JULY 15, 2022

Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021. Then there’s the ever-tightening restrictions on data collection and tracking, making it harder than ever to target and engage consumers via traditional marketing channels.

Advertising 284

Advertising Marketing Spend Marketing Customer Experience 284

Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Meet the new players Meta’s Facebook and Instagram, alongside TikTok, have had a chokehold on performance marketing, but there is a new cohort of social media apps ready to offer a new platform for brands to leverage.

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Marketing Social Commerce Advertising Consumer 147

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2 Is one more effective than the other in this case?

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Consumer Marketing Promotions Management 363

Retail TouchPoints

NOVEMBER 25, 2020

“With COVID and recent market dynamics, tracking variable costs in real time becomes even more important. “Shopper behavior is also less predictable today, requiring more creative experimentation in merchandising and marketing. .

Markdowns 246

Markdowns Fulfillment Shipping Marketing Spend 246

Retail TouchPoints

JANUARY 18, 2021

The number of consumers ordering from TV directly impacts how much media marketers can afford, which is unlike traditional advertising that is based on budgets as opposed to results. The more the ASONTV marketer spends, the higher the eventual retail sales should be. This is the vast majority of what ASONTV marketers buy.

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Advertising Marketing Consumer Promotions 293

Retail TouchPoints

AUGUST 6, 2024

ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. How Newcomers Took Market Share Temu launched in the U.S. As it entered a new market, it needed to establish brand awareness and attract customer interest on a national scale. Finally, TikTok has rapidly entered the U.S.

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Advertising Fast Fashion Social Commerce Marketing 273

Inside Retail

DECEMBER 12, 2024

Inside Retail spoke with Stephanie Tham, director of brand & marketing at Outdoor Venture, to learn about the new retail concept and the companys marketing strategy. Are there any plans to introduce RL2 by Running Lab to other markets in Southeast Asia or beyond? How does it differ from the original Running Lab stores?

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Outdoor Marketing Inventory Management Store Layout 130

Retail TouchPoints

SEPTEMBER 11, 2023

Among the strategy shifts planned for the second half of the year that will impact overall revenues are a reduction in the number and length of promotions , focusing on rebuilding the high-margin Reserve business and cutting back on marketing spend.

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Planning Promotions Marketing Spend Marketing 273

Shopperations

DECEMBER 10, 2020

Like most shopper marketers, you are working hard to create the best plans with the budget that you have that satisfy your brand team expectations and drive sales at your retailers making your sales team happy. One question grinds everything to a halt: “What’s the ROI on our shopper marketing spend?”.

Marketing 98

Marketing Marketing Spend Planning Management 98

Retail TouchPoints

MAY 22, 2023

Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate. Businesses must adopt new marketing strategies to distinguish their ads from the rest. Essentially, they must deliver the right message at the right place and at the right time.

Advertising 284

Advertising Consumer Marketing Payment Services 284

Inside Retail

FEBRUARY 28, 2022

billion online household goods market, which sits within the $67 billion Australian household goods market. It’s MyDeal acquiring market share in the current market, and we’re quite comfortable with where we sit in the market right now.”. As it stands, MyDeal makes up about 3 per cent of the of the $8.1

Marketing 130

Marketing Marketing Spend Shipping Planning 130

Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives. CFOs demand greater demonstrable value from every dollar spent.

Marketing 130

Marketing Returns Customer Experience Planning 130

Small Biz Trends

MAY 9, 2022

Affiliate marketing is the most popular business in 2022. There are a lot of offerings online for affiliate marketing courses that anyone seeking extra income can take. Affiliate Marketing Course. It also covers the different platforms and strategies of affiliate marketing and the pros and cons of being an affiliate marketer.

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Marketing Promotions Marketing Spend Advertising 116

Retail TouchPoints

OCTOBER 29, 2024

Ringing in a Changing Digital Landscape D2C brands have historically relied heavily on search and social media, which have devoured a significant chunk of their marketing budgets. Nearly 70% of marketing spend has gone to these channels. Search engine marketing Search is still a critical tool driving traffic to online stores.

Advertising 284

Advertising Consumer Accounting Marketing 284

Retail TouchPoints

JANUARY 5, 2023

Loyalty programs, as well as strategically deployed marketing tactics, can help retailers win over hesitant consumers. They should also seek out additional publishers that align with the brand and can drive in-market customers effectively. More Efficient Marketing Channels. Today’s Consumer Mindset.

Merchant Services 284

Merchant Services Promotions Consumer Discount Store 284

Retail TouchPoints

MARCH 5, 2021

“The goal is to grow these businesses through a new channel individually, but then ultimately to take advantage of cross-portfolio synergies,” said Jon Troutman, VP of DTC Marketing at Constellation Brands in an interview with Retail TouchPoints. Taking a Long View to Optimize Marketing Spend.

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Wholesale Consumer Marketing Fashion 258

Retail TouchPoints

NOVEMBER 7, 2022

Second is the inability to service today’s higher content demand due to much higher retailer and marketing channel needs. So if discretionary budgets are now under pressure but you still want to maintain a level of marketing spend that’s going to help maintain sales, UGC is a good lever to utilize to do that.

Marketing Spend 284

Marketing Spend Consumer Marketing Management 284

Retail TouchPoints

OCTOBER 16, 2023

This data then empowers brands to create personalized experiences that stand out from competitors, enhance customer engagement and drive more relevant marketing campaigns. This data can then inform personalized marketing campaigns, showcasing tailored product recommendations that align with each customer’s unique style.

Marketing 274

Marketing Consumer Shopping Customer Experience 274

Retail TouchPoints

JANUARY 22, 2024

Retailers only have so much money to spend on marketing and advertising to drive people to their website. But once someone arrives at your website, that’s [your chance] to turn them into a customer or an advocate, so it’s a real opportunity to make your [marketing] spend more efficient.

Consumer 261

Consumer Marketing Spend Marketing Customer Experience 261

Retail TouchPoints

MAY 9, 2022

The deepened relationship will combine new product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend and an elevated premium presence across Foot Locker’s entire portfolio of banners, with a focus on key cities and communities that the companies jointly serve.

Apparel 274

Apparel Marketing Spend Accounting Consumer 274

Inside Retail

MARCH 6, 2023

The app has seen a ten-fold increase in daily usage since the Festival of Her launched, and Her Black Book’s social media notices have reached 880,000 people without direct marketing spend, Stevanja told SmartCompany.

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Fashion Marketing Spend Marketing Shopping 245

Retail TouchPoints

MAY 1, 2023

Because it’s more critical than ever for brands and retailers to understand how investors are analyzing and responding to the broader market, the Retail Innovation Conference & Expo , taking place June 13-15 in Chicago, is hosting a panel of investors to share their perspectives with an audience of brand operators and executives.

Beauty and Health 269

Beauty and Health Consumer Health & Wellness Department Stores 269

Retail TouchPoints

JANUARY 6, 2022

And brands are incentivized to deliver on those expectations: According to McKinsey, businesses that are proficient in personalization boost their revenue by 5% to 15% and their marketing-spend efficiency by 10% to 30%, yet only 15% of CMOs think they’re on target to deliver personalized experiences.

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Consumer Marketing Spend Marketing Returns 307