Retail TouchPoints

MARCH 5, 2021

The beverage alcohol company, which has operated as a traditional distributor-based wholesale business for decades, is currently in the process of building out standalone websites for its key brands as it moves toward becoming a customer-centric omnichannel operation. Taking a Long View to Optimize Marketing Spend.

Wholesale 258

Wholesale Consumer Marketing Fashion 258

Retail TouchPoints

JANUARY 9, 2024

Steep Marketing Spend, without Results News of Merris’s departure came as Solo Brands lowered its financial guidance for the 2023 fiscal year: revenue is now expected to be between $490 million and $500 million , which is a modest drop from the company’s previous guidance of between $520 million and $540 million. .”

Outdoor 284

Outdoor Marketing Spend Wholesale Sporting Goods 284

Retail TouchPoints

AUGUST 6, 2024

Both Shein and Temu offer cheap Chinese wholesale goods, but they didn’t only win on competitive pricing. Their aggressive approaches to marketing and merchandising enabled them to capture a massive portion of the retail market, and their sales tactics encouraged rapid customer engagement. The company spent nearly $1.8

Advertising 273

Advertising Fast Fashion Social Commerce Marketing 273

Inside Retail

NOVEMBER 21, 2021

Hello Drinks founder JP Tucker said it is a first in the Australian liquor industry and is a win for both customers and wholesalers. But with third-party logistics (3PL) impacting its bottom line, Tucker looked at how he could work with wholesalers to eliminate these costs. We had around 200 truck deliveries from wholesalers last year.

Wholesale 130

Wholesale Shipping Marketing Spend Supermarket 130

Retail TouchPoints

JANUARY 22, 2024

And as more and more of those customers’ lives move online, Kimberly-Clark, like many of its CPG counterparts, has begun steadily building out a digital presence for its brands — something that, not too long ago, was anathema for a company built on wholesale relationships.

Consumer 261

Consumer Marketing Spend Marketing Customer Experience 261

Retail TouchPoints

APRIL 16, 2024

Tracking EGR becomes a little more challenging for businesses that are reliant on wholesale channels. Prior to joining Croud, Kopczynski was the Managing Partner of impakt Advisors, a data analytics agency that he founded and grew with a focus on helping consumer brands optimize marketing spend, consumer targeting and inventory planning.

Promotions 144

Promotions Consumer Checkout Marketing Spend 144

Retail TouchPoints

NOVEMBER 10, 2023

Beyond the mounting cost and restrictions of traditional digital marketing channels like social and search, there is another very big reason why advertisers are shifting their marketing spend to retail media — because unlike other advertising channels, retailers have a direct connection to consumers.

Advertising 293

Advertising Marketing Social Commerce Consumer 293