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How Constellation Brands is Using DTC Tactics to Take its Wholesale Business Omnichannel

Retail TouchPoints

The beverage alcohol company, which has operated as a traditional distributor-based wholesale business for decades, is currently in the process of building out standalone websites for its key brands as it moves toward becoming a customer-centric omnichannel operation. Taking a Long View to Optimize Marketing Spend.

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As DTC Business Wanes, Solo Brands Taps New President and CEO

Retail TouchPoints

Steep Marketing Spend, without Results News of Merris’s departure came as Solo Brands lowered its financial guidance for the 2023 fiscal year: revenue is now expected to be between $490 million and $500 million , which is a modest drop from the company’s previous guidance of between $520 million and $540 million. .”

Outdoor 290
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The Race to Displace: How Temu and Shein are Redefining Ecommerce

Retail TouchPoints

Both Shein and Temu offer cheap Chinese wholesale goods, but they didn’t only win on competitive pricing. Their aggressive approaches to marketing and merchandising enabled them to capture a massive portion of the retail market, and their sales tactics encouraged rapid customer engagement. The company spent nearly $1.8

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Why Hello Drinks has ditched the warehouse for the cloud

Inside Retail

Hello Drinks founder JP Tucker said it is a first in the Australian liquor industry and is a win for both customers and wholesalers. But with third-party logistics (3PL) impacting its bottom line, Tucker looked at how he could work with wholesalers to eliminate these costs. We had around 200 truck deliveries from wholesalers last year.

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Are Third-Party Marketplaces the Growth Driver Legacy Retail is Looking for?

Retail TouchPoints

They join a growing roster of retailers that are expanding their online reach by allowing third-party brands to sell directly through their ecommerce sites , bypassing traditional wholesale relationships.

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Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric

Retail TouchPoints

Tracking EGR becomes a little more challenging for businesses that are reliant on wholesale channels. Prior to joining Croud, Kopczynski was the Managing Partner of impakt Advisors, a data analytics agency that he founded and grew with a focus on helping consumer brands optimize marketing spend, consumer targeting and inventory planning.

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“I didn’t have any formal experience in the retail industry”: Alyce Tran

Inside Retail

There aren’t so many brands playing in the Gen Z-Millennial market in the home goods vertical. I have expanded my retail skills to include wholesale relationships, something I did not do with TDE. In The Roundhouse is the brand, and it has gone from strength to strength in the last few years.

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