article thumbnail

Unwrap Holiday Growth: The Top Benefits of Joining an External Loyalty Program this Season

Retail TouchPoints

These networks enable targeted marketing, allowing retailers to deliver personalized offers that boost conversion rates. This results-driven direct attribution approach not only optimizes marketing spend but also provides access to advanced targeting capabilities that drive customer acquisition and retention.

article thumbnail

3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

By leveraging the quiz format creatively, brands can transform casual browsers into engaged participants, resulting in a win-win situation where customers feel heard and understood, and brands gain actionable insights for targeted marketing endeavors. Amplify insights through targeted surveys.

Marketing 274
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

that’s why marketing teams are allocating more of their spend towards them. research found that 74% of marketers spend one-third or more of their budgets on social advertising. But how can a global retail enterprise streamline and scale its social advertising strategies?

Consumer 189
article thumbnail

Leveraging Shopper Data to improve Retail Marketing Strategies

Shopper Motion

Basically, by collecting and analyzing shopper data , retailers can improve their marketing strategies. Furthermore, drive sales by targeting their marketing efforts to specific segments of their target market and creating personalized recommendations and offers for individual shoppers. Types of shopper data.

article thumbnail

Consumer Confidence Strategies – Turning Uncertainty Into Opportunity

Storis

Focus on Your Audience: Instead of chasing every new platform or trend, identify where your target market spends its time and aligns with your brand identity. For example, a retailer targeting millennials might find Instagram and Pinterest more effective for showcasing curated room designs.