Retail TouchPoints

AUGUST 6, 2024

ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. As it entered a new market, it needed to establish brand awareness and attract customer interest on a national scale. Finally, TikTok has rapidly entered the U.S. The company spent nearly $1.8 operations.

Advertising 278

Advertising Fast Fashion Social Commerce Marketing 278

Inside Retail

FEBRUARY 1, 2024

indicated in a statement that the video boom for brands shows no signs of slowing down and in fact “The short-form video and social commerce market is growing rapidly.” Affiliate and banner marketing is a US$12 billion market globally, with video shopping projected to be a US$35 billion market in the US in 2024.

Marketing 147

Marketing Social Commerce Advertising Consumer 147

Retail TouchPoints

JUNE 9, 2022

As marketing objectives fluctuate, so should influencer marketing spend, incentives and focus. And after launch, they can then tap into the micro-influencer community and affiliate incentives to drive sales while continuing to manage those larger influencers who fuel the upper funnel.

Consumer 363

Consumer Marketing Promotions Management 363

Retail TouchPoints

NOVEMBER 10, 2023

While they are essentially the same thing, many industry experts believe the term “commerce media” offers a more accurate definition of what these new advertising platforms are able to do. Optimizing to transactions — that’s the unlock here,” said Quentin George, Partner at McKinsey and leader of the company’s Commerce Media Practice.

Advertising 298

Advertising Marketing Social Commerce Consumer 298

Small Biz Trends

JULY 8, 2021

According to a report from eTail and Stackla, 89% of retailers surveyed are either currently using social commerce, implementing it, or planning to do so within 24 months at the latest. 62% of businesses believe that social commerce has helped them improve customer communication.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

NOVEMBER 24, 2023

A primary question brands are facing right now: How can they gain a competitive edge without drastically increasing their marketing spend? By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition.

Social Commerce 314

Social Commerce Consumer Shopping Marketing 314

Mass Relators

JULY 15, 2024

Parents surveyed expect to spend $586 per student in grades K-12, down just $11 year-over-year (up $57 compared to 2020). Clothing and school supplies are expected to account for most of the back-to-school market spending, remaining flat at $12.6 billion and $7.4 billion, respectively.

Planning 52

Planning Merchant Services Social Commerce Accounting 52