Retail TouchPoints

NOVEMBER 25, 2020

The computations incorporate the net costs of discounts, returns, landed COGS, acquisition and retention marketing spend, and fulfillment and delivery. The technology groups variable cost and profitability data by customer in order to track shopper-specific contribution margins to customer lifetime value (CLV).

Markdowns 251

Markdowns Fulfillment Shipping Marketing Spend 251

Retail TouchPoints

JULY 15, 2022

A willingness to break down institutional silos: The introduction of retail media changes not only customers’ shopping experience, but also shifts the dynamic of the traditional retail marketing ecosystem. This requires a shift in mindset and approach; and.

Advertising 290

Advertising Marketing Spend Marketing Customer Experience 290

Retail TouchPoints

AUGUST 20, 2024

These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI).

Marketing 261

Marketing Merchant Services Advertising Payment Services 261

Retail TouchPoints

JUNE 23, 2022

Understanding the online shopping habits and preferences of parents and college students can help ecommerce retailers pass the back-to-school season test with flying colors. Personalize Your Back-to-School Marketing. Digital wallets address both issues by storing card data for shoppers and by shielding it from retailers at checkout.

Payment Services 304

Payment Services Checkout Drop-Shipping Customer Retention 304

Retail TouchPoints

FEBRUARY 19, 2024

Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) and soon, post-cookie world. According to online shopping data from Adobe Analytics , Black Friday sales were $9.8 billion, up 7.5%

Marketing 278

Marketing Marketing Spend Advertising Management 278

Retail TouchPoints

FEBRUARY 2, 2024

Either way, the goal is to bring the total shopping experience, across every channel, closer to customers’ expectations — and even anticipate expectations they don’t yet have. At the end of the day, they’re going to shop where they have the best experience, they get the best price and they feel comfortable.

Payment Services 317

Payment Services Consumer Accounting Promotions 317

Retail TouchPoints

MAY 27, 2021

Rather than turning their online shops into digital department stores, most retailers are using marketplaces to expand the depth of their product offerings in a way that is seamless to their existing brand experience. Yahoo Shops is the next step in our commerce journey.

Fulfillment 280

Fulfillment Advertising Shopping Department Stores 280

Retail TouchPoints

OCTOBER 16, 2023

These high-traffic shopping events don’t just present retailers with a chance to catapult profits. With the holiday shopping frenzy fast approaching, here are three ways for online retailers to maximize their collection of zero-party data during the Black Friday and Cyber Monday rush. Craft tailored quizzes for meaningful insights.

Marketing 278

Marketing Consumer Shopping Customer Experience 278

Retail TouchPoints

FEBRUARY 3, 2021

Clearly, foot traffic to retail shops, restaurants and offline venues across the country remains down quite significantly. It is clear from the data, however, that a big proportion of the population is still massively concerned about offline shopping during this period.

Advertising 246

Advertising Marketing Spend Consumer Shopping 246

Inside Retail

MARCH 6, 2023

The app has seen a ten-fold increase in daily usage since the Festival of Her launched, and Her Black Book’s social media notices have reached 880,000 people without direct marketing spend, Stevanja told SmartCompany. You don’t have to shop for them just in a two-week period,” she said.

Fashion 245

Fashion Marketing Spend Marketing Shopping 245

Retail TouchPoints

SEPTEMBER 19, 2023

This research found that nearly 70% of ecommerce customers start with a site’s search bar when they’re shopping, which means that how search performs is the first impression many shoppers have of a brand’s website. Search friction on one site can complicate the customer’s overall shopping experience as well.

Customer Experience 287

Customer Experience Checkout Marketing Spend Consumer 287

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins.

Marketing 298

Marketing Promotions Advertising Comparison Shopping 298

Retail TouchPoints

AUGUST 7, 2023

When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. But times have changed dramatically in the 13 intervening years: Temu , which debuted just last September, is now the top shopping app in the U.S., Reducing shopping and shipping friction.

Merchant Services 245

Merchant Services Drop-Shipping Shipping Payment Services 245

Retail TouchPoints

MARCH 5, 2021

Key to our strategy is being consumer obsessed — building a direct relationship with our consumers, meeting them where they are shopping and engaging today, and pushing beyond to meet their evolving preferences well into the future,” said Bill Newlands, President and CEO of Constellation Brands in a statement announcing the acquisition.

Wholesale 261

Wholesale Consumer Marketing Fashion 261

Retail TouchPoints

MAY 22, 2023

However, solely behavior-based dynamic advertising won’t be enough for marketers to cut through ad blindness, with more optimized data-driven tactics driving the industry forward. For example, when a consumer is shopping on Ticketmaster, they will be presented with a carefully selected range of options during checkout.

Advertising 290

Advertising Consumer Marketing Payment Services 290

Retail TouchPoints

JUNE 9, 2022

The influencer marketing industry is poised to reach $16.2 Consumers follow influencers for more than just shopping advice — they look to them for motivation in their daily routines, their relationships and even their personal wellness,” said Jerutis in an interview with Retail TouchPoints.

Consumer 363

Consumer Marketing Promotions Management 363

Retail Focus

JUNE 22, 2023

Half (50%) of those polled said they would like to receive highly curated, personalised advertisements and brand communications from the retailers they already shop with, rising to 65% of Gen Z and 62% of Millennials.

Consumer 130

Consumer Advertising Marketing Spend Returns 130

Retail TouchPoints

OCTOBER 3, 2022

In an interview with Retail TouchPoints , Douang and Jason Chiu, Professional Services Group Manager for Canada at Axis Communications , revealed how they worked together to develop a seamless, secure and human-centered cashierless grocery shopping experience. As Gen Z gets older, those consumers are going to control a bigger market spend.

Management 264

Management Inventory Management Location Shopping 264

Retail TouchPoints

OCTOBER 29, 2024

With a shorter-than-usual holiday shopping season ahead, competition for share of wallet will be exceptionally fierce. Ringing in a Changing Digital Landscape D2C brands have historically relied heavily on search and social media, which have devoured a significant chunk of their marketing budgets.

Advertising 290

Advertising Consumer Accounting Marketing 290

Inside Retail

OCTOBER 13, 2021

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

AUGUST 23, 2022

For example: Personalized emails drive a 6X higher transaction rate over generic emails; Personalization can deliver 5X to 8X the ROI on marketing spend; and 53% of consumers say it’s important that retailers recognize them as the same person across all channels and the devices they use to shop. “In

Marketing 263

Marketing Beauty and Health Advertising Consumer 263

Retail TouchPoints

SEPTEMBER 22, 2022

Shoppers are Ready to Spend, but Retailers Need to Bring Them in. Shoppers may be feeling the impact of inflation, but that isn’t dampening their holiday spirit — 80% said they plan to shop as much or more than in previous holiday seasons, according to a survey by Coveo. This will equate to an incremental $1.4

Promotions 246

Promotions Fulfillment Inventory Management Drop-Shipping 246

Retail Focus

SEPTEMBER 14, 2023

The research revealed that product recommendations from retailers customers already shopped with had overtaken content from traditional media channels, including TV, print and social, when it came to offering ‘trusted’ content. This logic extends into the store.

Advertising 162

Advertising Consumer Marketing Spend Supermarket 162

Retail TouchPoints

APRIL 2, 2021

Rather than focusing on an omnichannel or multichannel approach, ‘modern CRM’ favors a channel-less approach, which may involve merging the online experience with the offline one, creating ultra-personalized shopping experiences, or bringing gamification and geolocation into the fold. You avoid wasted spend and develop tailored content.

Customer Experience 165

Customer Experience Specialty Retailers Marketing Spend Management 165

Inside Retail

MARCH 27, 2023

In February, ShopBack, a shopping, rewards and payments platform, partnered with Sunway Pyramid, a mall in Malaysia, on the ShopFiesta event to reward shoppers with promotions and giveaways. It was all about boosting in-store shopping. per cent year-on-year,” he told Inside Retail. billion by 2026 from just US$481 million in 2022.

Merchant Services 130

Merchant Services Payment Services Marketing Spend Finance 130

Inside Retail

JUNE 27, 2021

While bottle shops can remain open, James is anticipating an uptick in online orders of beer, wine and spirits over the coming days, similar to what happened during the lockdown last year. “We A lot of people pulled back media spend,” Makejev told Inside Retail. When [our customer] came back she started shopping with us right away.”.

Drop-Shipping 200

Drop-Shipping Boutique Promotions Returns 200

Retail TouchPoints

APRIL 20, 2021

They connect that data with a user’s online behavioral history to get a full picture of what that person typically shops for and how. McKinsey reported that “personalization can reduce acquisition costs by as much as 50%, lift revenues by 5%-15%, and increase the efficiency of marketing spend by 10%-30%.”.

Consumer 264

Consumer Marketing Spend Advertising Location 264

365 Retail

JUNE 22, 2023

Half (50%) of those polled said they would like to receive highly curated, personalised advertisements and brand communications from the retailers they already shop with, rising to 65% of Gen Z and 62% of Millennials.

Consumer 96

Consumer Advertising Marketing Spend Returns 96

Inside Retail

JULY 21, 2021

Snap Inc is positioning itself as a platform for AR shopping with the recent acquisition of Vertebrae , a tech business that creates 3D models of products for customers to interact with. Once they had tried the sneakers, Snapchatters could then go straight to the product page and make a purchase via the “shop now” button.

Returns 147

Returns Consumer Customer Experience Shopping 147

Inside Retail

JANUARY 12, 2023

In Britain, its biggest market Asos saw sales fall 8 per cent in the four months to December 31, hurt by Christmas delivery problems, which shook customer confidence in online, and a tough comparison against last year when, by contrast, the pandemic pushed people to shop online.

Fashion 130

Fashion Marketing Spend Marketing Planning 130

Retail Next

NOVEMBER 21, 2019

While there is a lot said about multichannel marketing , the point a good retailer needs to remember is that it doesn’t matter whether shoppers come to your online or brick-and-mortar store. It’s imperative you provide them with a seamless top-grade shopping experience in every case. 1. Pricing expectations.

Shopping 64

Shopping Marketing Outdoor Marketing Spend 64

Retail TouchPoints

JUNE 5, 2020

As consumers remove in-store shopping from their path to purchase, retailers need to shift in-store marketing efforts to online strategies. Prioritizing performance-focused marketing initiatives such as affiliate programs can help ensure profitability.

Marketing 194

Marketing Payment Services Promotions Consumer 194

Inside Retail

NOVEMBER 21, 2022

TRA is currently working on a foresight project for a large retailer in Australia to help them understand the attitudes of a particular demographic and how they affect shopping behaviour. We are also forecasting the market spending power of this group and quantifying it as a revenue opportunity in the future.

Marketing 245

Marketing Consumer Marketing Spend Planning 245

Inside Retail

JUNE 14, 2022

Anything we can do to keep customers shopping with us for longer and get them shopping across more brands and more channels is enormously valuable for us, as it is for any business in a world where the cost of acquiring new customers keeps going up and up and up.”. That’s actually quite laborious for us to do today,” he said.

Marketing Spend 130

Marketing Spend Advertising Shopping Marketing 130

Inside Retail

FEBRUARY 1, 2024

indicated in a statement that the video boom for brands shows no signs of slowing down and in fact “The short-form video and social commerce market is growing rapidly.” Affiliate and banner marketing is a US$12 billion market globally, with video shopping projected to be a US$35 billion market in the US in 2024.

Marketing 147

Marketing Social Commerce Advertising Consumer 147

Retail Gazette

FEBRUARY 7, 2024

The jewellery maker said it intends to open a net total of between 225 to 275 additional concept stores and a net total of 175 and 225 Pandora-owned ‘shop-in-shop’ sites by 2026. It said the higher marketing spend would weigh on its first quarter EBIT margin. Pandora is targeting organic sales growth of 6% to 9% in 2024.

Marketing Spend 85

Marketing Spend Consumer Shopping Planning 85

Inside Retail

JULY 28, 2024

CommBank iQ’s latest Cost of Living Insights report, based on a de-identified dataset of Australia’s largest bank spanning approximately 7 million Australians, confirms that consumers are shopping differently amid economic pressures. It shows that at a national level, they continue to find ways to reduce their spending.

Consumer 147

Consumer Marketing Spend Supermarket Accounting 147