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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

The UK remains a global shopping destination and traditionally sees a significant influx of tourists during the Christmas season. Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. Beyond the cultural and familial significance, the Lunar New Year is a prime time for shopping.

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How Temu and Shein drive up Black Friday marketing costs for US retailers

Inside Retail

Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors. Shein did not immediately reply to a request for comment.

Marketing 130
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How Retailers can Reallocate and Optimize Marketing Budgets in an Uncertain Economy

Retail TouchPoints

As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). Retailers may also want to consider limiting their PPC shopping feed tactics only to full-price items or items they know already have a high margin.

Marketing 261
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Mejuri Leverages Real-Time Profitability Data to Inform Decision-Making

Retail TouchPoints

The computations incorporate the net costs of discounts, returns, landed COGS, acquisition and retention marketing spend, and fulfillment and delivery. The technology groups variable cost and profitability data by customer in order to track shopper-specific contribution margins to customer lifetime value (CLV).

Markdowns 251
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Why retail media has become the next big tool in performance marketing

Inside Retail

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277
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How Brands can Deliver More Value to Shoppers in 2023

Retail TouchPoints

respondents said rising inflation had affected their shopping habits, which included actions such as shopping at discount stores and consolidating shopping trips to save costs. 61% of survey respondents said that they “always or often” look for coupons/coupon codes, discounts and cashback rewards when shopping online.

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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

Last year, the average family with K-12 students spent $848 on return to school items, while families of college students spent an average of $1,200, according to the National Retail Federation. Personalize Your Back-to-School Marketing.