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Unwrap Holiday Growth: The Top Benefits of Joining an External Loyalty Program this Season

Retail TouchPoints

These programs often operate on a pay-for-performance basis, meaning retailers only pay for actual transactions — maximizing their return on investment. This results-driven direct attribution approach not only optimizes marketing spend but also provides access to advanced targeting capabilities that drive customer acquisition and retention.

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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

But their return to our shores after the pandemic has been far slower than Americans’ — flight bookings are down around 50% of pre-pandemic levels. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual.

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How Temu and Shein drive up Black Friday marketing costs for US retailers

Inside Retail

Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors. Shein did not immediately reply to a request for comment.

Marketing 130
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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

Average order value : Another important business metric to understand order size and compare that with acquisition costs Return rate : For ecommerce companies, returns can be very costly. And returns impact other metrics like brand loyalty and customer satisfaction and maybe even product quality.

Marketing 312
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Mejuri Leverages Real-Time Profitability Data to Inform Decision-Making

Retail TouchPoints

The computations incorporate the net costs of discounts, returns, landed COGS, acquisition and retention marketing spend, and fulfillment and delivery. The technology groups variable cost and profitability data by customer in order to track shopper-specific contribution margins to customer lifetime value (CLV).

Markdowns 251
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Why retail media has become the next big tool in performance marketing

Inside Retail

Townsend says forward-thinking retailers today are looking for much more than a list of services and a price list: they are looking at transparent working relationships with suppliers so that both parties can see the returns on the money they are investing. Embrace the opportunity.

Marketing 277
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How Retailers can Reallocate and Optimize Marketing Budgets in an Uncertain Economy

Retail TouchPoints

As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI).

Marketing 261