Retail TouchPoints

OCTOBER 29, 2024

Ringing in a Changing Digital Landscape D2C brands have historically relied heavily on search and social media, which have devoured a significant chunk of their marketing budgets. Nearly 70% of marketing spend has gone to these channels. Consumers are bombarded with in-feed ads, leading to fatigue and decreasing engagement.

Advertising 290

Advertising Consumer Accounting Marketing 290

Inside Retail

APRIL 25, 2024

“This quarter, the Redbubble marketplace implemented significant changes to its paid marketing strategy to enable it to scale its paid marketing spend, while maintaining the marketplace’s disciplined approach of being profitable on first order.”

Marketing Spend 147

Marketing Spend Returns Marketing 147

Retail TouchPoints

MAY 1, 2023

We are most excited about brands and retailers in the apparel and grocery/food space that are leaning into sustainability to reduce waste in the supply chain through returns ,” said Lindsay Lightman, Principal at RevTech Ventures in an interview with Retail TouchPoints. “We Tip 3: Get your CAC and LTV in order.

Beauty and Health 274

Beauty and Health Consumer Health & Wellness Department Stores 274

Retail TouchPoints

JUNE 16, 2021

Marketers Can’t Afford to Miss on Content, Customers or Timing. Content accounts for nearly 40% of the average marketing spend, according to data from the Content Marketing Institute. However, marketers are having trouble turning even the best content into consistent results.

Marketing 255

Marketing Returns Marketing Spend Accounting 255

Retail TouchPoints

JANUARY 5, 2023

They should also seek out additional publishers that align with the brand and can drive in-market customers effectively. More Efficient Marketing Channels.

Merchant Services 290

Merchant Services Promotions Consumer Discount Store 290

Retail TouchPoints

SEPTEMBER 19, 2023

In ClearSale’s most recent global survey of ecommerce consumer attitudes, 76% said they’re more likely to make a purchase from sites with accurate search and plenty of useful filtering options, and 78% said those elements make them more likely to return to that site or become a regular customer.

Customer Experience 287

Customer Experience Checkout Marketing Spend Consumer 287

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins.

Marketing 298

Marketing Promotions Advertising Comparison Shopping 298

Retail TouchPoints

MAY 1, 2023

We are most excited about brands and retailers in the apparel and grocery/food space that are leaning into sustainability to reduce waste in the supply chain through returns ,” said Lindsay Lightman, Principal at RevTech Ventures in an interview with Retail TouchPoints. “We Tip 3: Get your CAC and LTV in order.

Beauty and Health 240

Beauty and Health Health & Wellness Department Stores Returns 240

Retail TouchPoints

FEBRUARY 3, 2021

With COVID-19 infection rates hitting and even exceeding their previous peaks, it is likely we’ll see the return of stricter quarantine orders and accompanying business restrictions on in-store activity. Consumer demand for delivery has grown dramatically since the start of the crisis.

Advertising 246

Advertising Marketing Spend Consumer Shopping 246

Retail TouchPoints

JANUARY 6, 2022

And brands are incentivized to deliver on those expectations: According to McKinsey, businesses that are proficient in personalization boost their revenue by 5% to 15% and their marketing-spend efficiency by 10% to 30%, yet only 15% of CMOs think they’re on target to deliver personalized experiences.

Consumer 312

Consumer Marketing Spend Marketing Returns 312

Retail TouchPoints

JUNE 23, 2022

Last year, the average family with K-12 students spent $848 on return to school items, while families of college students spent an average of $1,200, according to the National Retail Federation. To meet demand and avoid supply chain-related shortages, some major retailers are bulking up their inventories now.

Payment Services 304

Payment Services Checkout Drop-Shipping Customer Retention 304

Retail TouchPoints

MARCH 5, 2021

It also helps us understand how we’re performing operationally in order to make better business decisions, like where to open more 3PL warehouses based on where we’re indexing with different customers, or which channels we want to continue marketing on based on lifetime value analysis.”. Taking a Long View to Optimize Marketing Spend.

Wholesale 261

Wholesale Consumer Marketing Fashion 261

Retail Focus

JUNE 22, 2023

Bernd Bube, Founder and CEO of ADvendio, commented: “Diminishing returns on traditional media ad spend, cookie depreciation and engagement levels on social media and PPC plateauing prompting lower ROI on what were previously lucrative channels is proving a perfect storm for retail media.

Consumer 130

Consumer Advertising Marketing Spend Returns 130

Inside Retail

JUNE 27, 2021

For retailers with stores and offices in Greater Sydney, the Blue Mountains, Wollongong and the Central Coast of New South Wales, the two-week lockdown announced on Saturday has meant a return to stockpiling behaviour, remote working and potential supply chain disruptions. But this time around, they’re better prepared to handle it. “We

Drop-Shipping 200

Drop-Shipping Boutique Promotions Returns 200

Inside Retail

MARCH 11, 2024

With marketing spending at all-time highs for e-commerce businesses, it pays to know that customer acquisition costs can be virtually non-existent on Dropshipzone. You’re set up for order fulfilment, shipping, delivery and returns. Save money Compared to driving traffic to your own website, customer acquisition costs are low.

Shipping 130

Shipping Department Stores Marketing Spend Fulfillment 130

Inside Retail

JULY 21, 2021

Unlike traditional digital marketing channels, brands don’t pay Cashrewards for eyeballs or impressions – they only pay the platform when a transaction takes place, and because Cashrewards members are high-value shoppers, it is generally at a higher average value. . “We So far, Cashrewards has generated $2.5

Beauty and Health 130

Beauty and Health Advertising Returns Department Stores 130

Rangeme

FEBRUARY 5, 2024

Now, it’s time to delve into the pivotal role of metrics in your marketing strategy. In this article, we’re diving into the world of analytics, where we unravel the intricacies of return on investment (ROI), conversions, loyalty, and how they shape the success of your CPG marketing efforts. Let’s jump in!

Marketing Spend 52

Marketing Spend Marketing Advertising Returns 52

Retail TouchPoints

JUNE 5, 2020

Prioritizing performance-focused marketing initiatives such as affiliate programs can help ensure profitability. As customer spending starts to return, brands must understand their customer’s journey and how it continues to evolve. Especially now, those that can adapt will be able to bring customers back quicker.

Marketing 194

Marketing Payment Services Promotions Consumer 194

Retail TouchPoints

JULY 21, 2022

And for the most part they didn’t mind — if they were offered personalized experience across channels in return. With the looming loss of Google’s third-party cookies and the launch of Apple’s Identifier for Advertisers, CMOs and their teams have already had to re-examine how they allocate their marketing spend.

Marketing 279

Marketing Advertising Consumer Customer Retention 279

Inside Retail

JULY 21, 2021

According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie. In e-commerce, a lot of item returns happen as the product looks different from the image in the e-store.

Returns 147

Returns Consumer Customer Experience Shopping 147

Retail TouchPoints

APRIL 2, 2021

They invest time as advocates of your brand, and in return they expect you to reward them with unique experiences that justify their commitment. Imagine how effective your marketing spend is if you’re confident in the channels your customers are using? You avoid wasted spend and develop tailored content.

Customer Experience 165

Customer Experience Specialty Retailers Marketing Spend Management 165

365 Retail

JUNE 22, 2023

Bernd Bube, Founder and CEO of ADvendio, commented: “Diminishing returns on traditional media ad spend, cookie depreciation and engagement levels on social media and PPC plateauing prompting lower ROI on what were previously lucrative channels is proving a perfect storm for retail media.

Consumer 96

Consumer Advertising Marketing Spend Returns 96

Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives.

Marketing 130

Marketing Returns Customer Experience Planning 130

Retail TouchPoints

AUGUST 7, 2023

Following its rebranding and major marketing push in August 2022, Wish has pulled back significantly on its marketing spend to, as Liu put it, “focus on achieving target returns on our ad spend. A focused, disciplined advertising approach.

Merchant Services 245

Merchant Services Drop-Shipping Shipping Payment Services 245

Inside Retail

MARCH 27, 2023

Things are looking up Han noted that the company’s growth has been helped by the return of travel after borders were reopened, and also by brands investing in their omni channel offerings and optimising their marketing spending.

Merchant Services 130

Merchant Services Payment Services Marketing Spend Finance 130

Inside Retail

AUGUST 28, 2023

So in this environment, Cashrewards is helping make every dollar go further not only for our members but also our brand partners by ensuring that there’s no wastage on their marketing spend – meaning brands only pay when a customer pays.” We partner with more than 2000 brands, and have recently passed 2 million members,” says Bardsley.

Promotions 130

Promotions Marketing Spend Consumer Marketing 130

Inside Retail

AUGUST 13, 2023

Early adaptations of digital signage were often very much about replacing print to get a return on investment, with Lotteries Corporation, a great example. When Entwined first took over the account, the company had five games in the market and was shipping printed material to 4000 sites three times a week.

Point of Sale 130

Point of Sale Promotions Returns Accounting 130

Inside Retail

NOVEMBER 21, 2024

Missed transactions – where the customer and cashier have forgotten to scan a loyalty program ID – represent lost data, potentially resulting in a less accurate picture of a customer’s behaviour and less impactful marketing spend. The small to medium-sized businesses we work with do not have the resources to afford to make mistakes.”

Merchant Services 130

Merchant Services Payment Services Accounting Marketing 130

Mike Anthony

MAY 4, 2021

And that means that we’re not only not maximizing the opportunity, we’re also wasting our marketing investment. Because marketing spend only delivers a return when a shopper actually buys! In simple terms, we’ve created demand without supply, because if something doesn’t get bought, how on earth will it get consumed?

Consumer 130

Consumer Marketing Marketing Spend Returns 130

Mike Anthony

MAY 4, 2021

And that means that we’re not only not maximizing the opportunity, we’re also wasting our marketing investment. Because marketing spend only delivers a return when a shopper actually buys! In simple terms, we’ve created demand without supply, because if something doesn’t get bought, how on earth will it get consumed?

Consumer 130

Consumer Marketing Marketing Spend Returns 130

Retail TouchPoints

APRIL 13, 2021

that’s why marketing teams are allocating more of their spend towards them. research found that 74% of marketers spend one-third or more of their budgets on social advertising. Delivering the Perfect Order: Provide a Buy-Anywhere, Fulfill-Anywhere and Return-Anywhere Experience. Listen to the session on demand.

Consumer 189

Consumer Payment Services Fulfillment Advertising 189

Wiser

JULY 19, 2017

Consolidating assortment insights in a common data model between merchandising and marketing allows retailers to craft an integrated data-driven strategy across both teams. It is crucial for the merchandising and marketing team to work together throughout a product’s life cycle. Discounting and Promotions.

Marketing 84

Marketing Promotions Markdowns Advertising 84

Indigo 9 Digital

NOVEMBER 16, 2023

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? That is significantly higher than what companies typically spend on sales and marketing. Take department store Kohl’s, last year its marketing costs were only 4.9% of revenue.

Consumer 98

Consumer Returns Advertising Marketing 98

I Vend

SEPTEMBER 16, 2022

How to personalise promotion types – based on shopper profiles. When prices need to be adjusted – in real time.

Promotions 98

Promotions Customer Experience Marketing Spend Marketing 98

Retail TouchPoints

NOVEMBER 10, 2023

Beyond the mounting cost and restrictions of traditional digital marketing channels like social and search, there is another very big reason why advertisers are shifting their marketing spend to retail media — because unlike other advertising channels, retailers have a direct connection to consumers.

Advertising 298

Advertising Marketing Social Commerce Consumer 298

365 Retail

MAY 31, 2023

Bernd Bube, Founder and CEO of ADvendio, commented: “Diminishing returns on traditional media ad spend, cookie depreciation and engagement levels on social media and PPC plateauing prompting lower ROI on what were previously lucrative channels is proving a perfect storm for retail media.

Consumer 52

Consumer Advertising Marketing Spend Returns 52

Indigo 9 Digital

FEBRUARY 13, 2023

Wayfair’s customers who shop infrequently put pressure on marketing spend. Having customers that shop with you on a frequent basis means you don’t have to spend as much time enticing them to come back. How do you get customers to return to you on a frequent basis so that you can lower your marketing costs?

Home Furnishings 98

Home Furnishings Advertising Marketing Marketing Spend 98