Marketing Spend Retail Marketing Returns 
Inside Retail
OCTOBER 13, 2021
Townsend says forward-thinking retailers today are looking for much more than a list of services and a price list: they are looking at transparent working relationships with suppliers so that both parties can see the returns on the money they are investing. Embrace the opportunity.
Retail TouchPoints
MAY 1, 2023
RevTech Ventures , an early-stage venture capital firm that invests in both retailers and retail technology, sees potential in numerous areas. “We Investors are looking for capital-efficient consumer businesses; there’s been a return to looking for good unit economics and business fundamentals.”
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Retail TouchPoints
JUNE 16, 2021
Marketing teams need to rethink their processes for a new world, and seek to grab potential customers from the moment their content is delivered. Marketers Can’t Afford to Miss on Content, Customers or Timing. Content accounts for nearly 40% of the average marketing spend, according to data from the Content Marketing Institute.
Retail TouchPoints
SEPTEMBER 30, 2022
Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins.
Retail TouchPoints
MAY 1, 2023
RevTech Ventures , an early-stage venture capital firm that invests in both retailers and retail technology, sees potential in numerous areas. “We Investors are looking for capital-efficient consumer businesses; there’s been a return to looking for good unit economics and business fundamentals.”
Inside Retail
JULY 21, 2021
According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie. Romano says AR works well in retail categories that have a strong visual component.
Inside Retail
FEBRUARY 29, 2024
In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives.
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