Inside Retail
MAY 13, 2024
Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.
Retail TouchPoints
DECEMBER 31, 2021
Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.
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Retail TouchPoints
JULY 15, 2022
A willingness to break down institutional silos: The introduction of retail media changes not only customers’ shopping experience, but also shifts the dynamic of the traditional retail marketing ecosystem.
Retail TouchPoints
AUGUST 6, 2024
Their aggressive approaches to marketing and merchandising enabled them to capture a massive portion of the retail market, and their sales tactics encouraged rapid customer engagement. As it entered a new market, it needed to establish brand awareness and attract customer interest on a national scale. was expensive.
Retail TouchPoints
SEPTEMBER 30, 2022
Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins.
Inside Retail
OCTOBER 13, 2021
The brainchild of The Pistol , the business has more than 11 years of experience in developing technology to deliver campaigns across digital channels, starting with the early era of intensive Facebook advertising opportunities, the company understands the value and potential returns of the virtual real estate of retail media. .
Retail TouchPoints
MAY 1, 2023
Unsurprisingly, generative AI is the tech du jour: “We are keeping a close eye on the development of generative AI,” she explained, “how it is being applied across the retail marketing and operations spectrum , and the impact this has on the future staffing and tech needs for retailers , based on the shift in their pain points from automation.”
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