Marketing Spend Promotions Wholesale 
Retail TouchPoints
AUGUST 6, 2024
Both Shein and Temu offer cheap Chinese wholesale goods, but they didn’t only win on competitive pricing. Their aggressive approaches to marketing and merchandising enabled them to capture a massive portion of the retail market, and their sales tactics encouraged rapid customer engagement. The company spent nearly $1.8
Retail TouchPoints
APRIL 16, 2024
And while understanding customer satisfaction is crucial, traditional methods like Net Promoter Score (NPS) have limitations that can actually lead to the opposite of intended outcomes if not applied carefully. Tracking EGR becomes a little more challenging for businesses that are reliant on wholesale channels.
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Retail TouchPoints
APRIL 13, 2021
that’s why marketing teams are allocating more of their spend towards them. research found that 74% of marketers spend one-third or more of their budgets on social advertising. In-store traffic data also can help “fill in the blanks” for marketers looking at why promoted products don’t sell or grab customer attention.
Retail TouchPoints
NOVEMBER 10, 2023
Beyond the mounting cost and restrictions of traditional digital marketing channels like social and search, there is another very big reason why advertisers are shifting their marketing spend to retail media — because unlike other advertising channels, retailers have a direct connection to consumers.
Retail Geek
SEPTEMBER 27, 2022
Mark is an experienced Marketplace seller, and his current business Guardian Baseball is a hybrid seller selling both wholesale and owned brands direct to consumer from a Shopify site, and via multiple marketplaces including Amazon. Matt: [21:02] Yes it because of my business partners.
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