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Unwrap Holiday Growth: The Top Benefits of Joining an External Loyalty Program this Season

Retail TouchPoints

This results-driven direct attribution approach not only optimizes marketing spend but also provides access to advanced targeting capabilities that drive customer acquisition and retention. Leveraging Innovative Tools for Growth Utilizing innovative tools within external loyalty networks is vital for driving growth.

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When it’s Not the Customer: How Your System Drives Cart Abandonment

Retail TouchPoints

Technical gaps, such as a misfiring promotion or a vanished cart, can quietly turn a ready-to-buy customer into a lost one. Because no amount of marketing spend can win back a customer who feels like your platform failed them. But my experience working with high-load ecommerce enterprises shows that’s only half the story.

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What Retailers Can Learn from Other Industries’ Use of AI

Retail Focus

Additionally, AI can segment customers by purchasing behaviour to offer discounts or promotions that are more likely to convert, making marketing spend far more efficient. This data-driven approach ensures pricing stays competitive while protecting profit margins.

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The Role of Retail Displays During Market Uncertainty

Frank Mayer

Whether it’s due to a recession or a tightened budget, brands are always adjusting to shifting market conditions. And while not all brands scale back, many reevaluate their marketing spend during times of uncertainty. Retail displays , however, continue to do the heavy lifting when other channels go dark.

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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Consider collaborating with an influential Chinese influencer to really amplify your visibility to this market.

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How Brands can Deliver More Value to Shoppers in 2023

Retail TouchPoints

In general, retailers are experimenting with a variety of promotional components to convey value, reduce the actual cost of products and win the battle for the customers’ wallet. Loyalty programs, as well as strategically deployed marketing tactics, can help retailers win over hesitant consumers. More Efficient Marketing Channels.

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.