Inside Retail

MAY 13, 2024

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287

Marketing Marketing Spend Customer Retention Advertising 287

Inside Retail

FEBRUARY 29, 2024

Build a compelling ROI case: When you present performance data that clearly links marketing spend to revenue growth, boardroom conversations become a lot easier. Audit your MarTech stack One of the most significant challenges facing retail marketers today is the sprawling MarTech (marketing technology) landscape.

Marketing 130

Marketing Returns Customer Experience Planning 130

Retail TouchPoints

MAY 1, 2023

But that doesn’t mean digitally native or digital-first brands are out of luck — as long as they have a business plan that nods to omnichannel: “For us to find a DTC an ideal investment, we would want to see a well-diversified marketing strategy, not heavily weighted in paid media, as well as a channel into physical retail ,” Nagar explained.

Beauty and Health 231

Beauty and Health Consumer Health & Wellness Department Stores 231

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? We are also forecasting the market spending power of this group and quantifying it as a revenue opportunity in the future. Looking to the future is the future of marketing.

Marketing 245

Marketing Consumer Marketing Spend Planning 245

Retail TouchPoints

MAY 1, 2023

But that doesn’t mean digitally native or digital-first brands are out of luck — as long as they have a business plan that nods to omnichannel: “For us to find a DTC an ideal investment, we would want to see a well-diversified marketing strategy, not heavily weighted in paid media, as well as a channel into physical retail ,” Nagar explained.

Beauty and Health 197

Beauty and Health Health & Wellness Department Stores Returns 197

Markerketing Experts

MAY 9, 2019

Either way, these deal buyers swallow up the vast majority of the money that marketers spend on promotions. The starting point of creating truly effective retail marketing programs is to ensure that you have clear behavioural objectives. appeared first on Shopper Marketing Experts. So, how can you change that?

Promotions 52

Promotions Marketing Spend Retail Marketing Marketing 52

365 Retail

OCTOBER 24, 2022

However, despite these challenges, almost three-quarters (73%) of CMOs say they were able to meet or exceed revenue projections during this period, and over half (55%) were able to increase their overall marketing spend. Only 5% believe their marketing organisation utilises their technology “extremely well”.

Marketing 40

Marketing Marketing Spend Customer Experience Consumer 40