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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Christmas in the UK is already in full swing.

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Rent the Runway Plans to Sacrifice 2023 Revenue to Meet 2024 Profitability Goal

Retail TouchPoints

Rent the Runway has lowered its revenue expectations for 2023, now saying it plans to at least match 2022 revenues of $296.4 In fact, one reason for our reduction in revenue guidance for fiscal 2023 is our decision to prioritize more rapid progress on profitability by reducing promotions and therefore, subscriber acquisition.” “The

Planning 277
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Mejuri Leverages Real-Time Profitability Data to Inform Decision-Making

Retail TouchPoints

. “Shopper behavior is also less predictable today, requiring more creative experimentation in merchandising and marketing. SoundCommerce allows us to track the exact impact of these variables on our profitability as we make real-time decisions regarding assortment, promotions, inventory, marketing and fulfillment.”

Markdowns 251
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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

For example, if a clothing retailer is struggling with supply chain issues and has an abundance of items from previous seasons, and limited inventory of new items, it can leverage influencers to create in-time content that promotes out-of-season and older inventory, making what’s old new again.

Consumer 363
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Maximizing Your Affiliate Marketing Program Is More Critical Than Ever

Retail TouchPoints

As customer spending starts to return, brands must understand their customer’s journey and how it continues to evolve. Unlike many other forms of traditional marketing spend, when deployed properly, affiliate impact can be quantified. Especially now, those that can adapt will be able to bring customers back quicker.

Marketing 194
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‘Indecision is the hardest part’: Retailers react to Sydney lockdown 2.0

Inside Retail

We had a management meeting over the weekend and had a game plan worked out by Sunday which we’re now executing,” Richard Kelsey, co-founder and director of Beer Cartel, told Inside Retail. Similarly, Superdry is switching its Sydney store network back to dark stores or mini distribution centres.

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Opinion: Why foresight is the future of marketing strategy

Inside Retail

We’ll help the business understand their needs across departments and categories, and they’ll use these insights to shape specific initiatives within the business across product, promotions and store design. We are also forecasting the market spending power of this group and quantifying it as a revenue opportunity in the future.

Marketing 245