Retail TouchPoints

FEBRUARY 19, 2024

Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) and soon, post-cookie world. And it’s never too early to start planning for Q4 2024.

Marketing 274

Marketing Marketing Spend Advertising Management 274

Retail TouchPoints

AUGUST 7, 2023

A few days before reporting Q2 earnings, Wish also announced plans to cut approximately 34% of its workforce, or about 255 employees, in order to “refocus the company’s operations.” Yan also said the company plans to leverage generative AI to categorize marketplace items at scale. representing a 41% workforce reduction in that country.

Merchant Services 245

Merchant Services Drop-Shipping Shipping Payment Services 245

Retail TouchPoints

MARCH 15, 2022

On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. TikTok is catching up though, capturing 46% of influencer marketing spend last year. Where do you plan to use that content? But don’t count YouTube out. You might not even want to run it on social media.

Marketing 305

Marketing Advertising Consumer Marketing Spend 305

Retail TouchPoints

MARCH 10, 2023

Gap has now identified a total of $550 million in potential savings annually, and the company believes there are still more opportunities to optimize its marketing spend and technology investments in the coming years. However, the actions will first incur severance and other related costs. 28, 2023, were $4.2

Marketing Spend 246

Marketing Spend Management Planning Consumer 246

Retail TouchPoints

JUNE 9, 2022

We saw this happen in the early part of the pandemic: brands had been planning workwear campaigns and influencers were able to quickly pivot and provide relevant content that brands were unable to produce in-house. As marketing objectives fluctuate, so should influencer marketing spend, incentives and focus.

Consumer 363

Consumer Marketing Promotions Management 363

Retail TouchPoints

SEPTEMBER 19, 2023

And while CX optimization strategies can take time to map, plan and implement, there are smaller changes retailers can make in the short term that have an immediate impact on CX. Search results that prompt customers to leave your site waste marketing spend and raise customer acquisition costs.

Customer Experience 282

Customer Experience Checkout Marketing Spend Consumer 282

Inside Retail

NOVEMBER 21, 2022

We are also forecasting the market spending power of this group and quantifying it as a revenue opportunity in the future. Aligning marketing strategy to a range of potential futures allows us to mitigate risks and reduce unintended consequences, while taking advantage of opportunities. Shape the future you want.

Marketing 245

Marketing Consumer Marketing Spend Planning 245

Retail TouchPoints

AUGUST 20, 2024

These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI).

Marketing 258

Marketing Merchant Services Payment Services Advertising 258

Retail TouchPoints

SEPTEMBER 20, 2022

Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . Apple’s ad policy changes are already impacting spend on social media and mobile. of total company revenue so far this year. There are many explanations.

Marketing 261

Marketing Advertising Marketing Spend Planning 261

Retail TouchPoints

MAY 1, 2023

But that doesn’t mean digitally native or digital-first brands are out of luck — as long as they have a business plan that nods to omnichannel: “For us to find a DTC an ideal investment, we would want to see a well-diversified marketing strategy, not heavily weighted in paid media, as well as a channel into physical retail ,” Nagar explained.

Beauty and Health 269

Beauty and Health Consumer Health & Wellness Department Stores 269

Retail Gazette

APRIL 19, 2024

Superdry co-founder and chief executive Julian Dunkerton issued shareholders an ultimatum this week: support my restructuring plan or the business will collapse into administration. However, is the retailer’s radical restructuring plan enough to save the business or is it simply too little too late? Can Superdry be saved?

Planning 69

Planning Fashion Marketing Marketing Spend 69

Shopperations

DECEMBER 10, 2020

Like most shopper marketers, you are working hard to create the best plans with the budget that you have that satisfy your brand team expectations and drive sales at your retailers making your sales team happy. One question grinds everything to a halt: “What’s the ROI on our shopper marketing spend?”.

Marketing 98

Marketing Marketing Spend Planning Management 98

Retail TouchPoints

SEPTEMBER 22, 2022

Retailers are planning to cut back in one area: marketing. Companies plan to spend 30% of their marketing budget during the holidays, down from 36% in 2021. Shoppers are Ready to Spend, but Retailers Need to Bring Them in. The bottom line: keeping items in-stock isn’t expected to be a problem this season.

Promotions 246

Promotions Fulfillment Inventory Management Drop-Shipping 246

Retail TouchPoints

MAY 1, 2023

But that doesn’t mean digitally native or digital-first brands are out of luck — as long as they have a business plan that nods to omnichannel: “For us to find a DTC an ideal investment, we would want to see a well-diversified marketing strategy, not heavily weighted in paid media, as well as a channel into physical retail ,” Nagar explained.

Beauty and Health 240

Beauty and Health Health & Wellness Department Stores Returns 240

Retail TouchPoints

APRIL 2, 2021

Imagine how effective your marketing spend is if you’re confident in the channels your customers are using? You avoid wasted spend and develop tailored content. Structurally, it may involve reorganization within a business, by combining customer communication and planning teams to form a single customer experience planning team.

Customer Experience 162

Customer Experience Specialty Retailers Marketing Spend Management 162

Inside Retail

JUNE 27, 2021

We had a management meeting over the weekend and had a game plan worked out by Sunday which we’re now executing,” Richard Kelsey, co-founder and director of Beer Cartel, told Inside Retail. Similarly, Superdry is switching its Sydney store network back to dark stores or mini distribution centres.

Drop-Shipping 200

Drop-Shipping Boutique Promotions Returns 200

Retail TouchPoints

OCTOBER 16, 2023

In the process, the retailer can gather information about color preferences, style inclinations and even travel plans. This data can then inform personalized marketing campaigns, showcasing tailored product recommendations that align with each customer’s unique style.

Marketing 274

Marketing Consumer Shopping Customer Experience 274

Inside Retail

JANUARY 12, 2023

Shares in Asos jumped 16 per cent to 682 pence in mid-morning trade on Thursday, spurred by hopes that Ramos Calamonte’s cost-saving plan will revive profits. On the sales front, the CEO forecasted continued volatility.

Fashion 130

Fashion Marketing Spend Marketing Planning 130

Retail TouchPoints

JUNE 5, 2020

As customer spending starts to return, brands must understand their customer’s journey and how it continues to evolve. Unlike many other forms of traditional marketing spend, when deployed properly, affiliate impact can be quantified. Especially now, those that can adapt will be able to bring customers back quicker.

Marketing 189

Marketing Payment Services Promotions Consumer 189

Retail Gazette

NOVEMBER 1, 2023

Asos chief executive José Antonio Ramos Calamonte is confident his turnaround plan will see the struggling fashion giant return to profitability in 2025 – despite, it plunging to an almost £300m full-year loss. He plans to do this by a shift “back to fashion” But what exactly does this entail?

Fashion 64

Fashion Planning Fast Fashion Returns 64

Inside Retail

FEBRUARY 29, 2024

Build a compelling ROI case: When you present performance data that clearly links marketing spend to revenue growth, boardroom conversations become a lot easier. Plan for the long-term Don’t think of MarTech in terms of immediate needs alone. Strategic Planning: Guidance to create a future-proof MarTech roadmap.

Marketing 130

Marketing Returns Customer Experience Planning 130

Inside Retail

DECEMBER 12, 2024

Are there any plans to introduce RL2 by Running Lab to other markets in Southeast Asia or beyond? ST: At the moment, the plan is first to expand the RL2 concept in Singapore and Malaysia, but discussions are on the table to reach out to markets such as Indonesia and Thailand. If so, which countries are on your radar?

Outdoor 130

Outdoor Marketing Inventory Management Store Layout 130

Inside Retail

FEBRUARY 28, 2022

“We believe MyDeal has been a big beneficiary of the [current market], but when we look at our sales growing 40 per cent in January, almost 30 per cent in February, while our marketing spend is decreasing – it’s definitely no longer the pandemic driving our growth,” Senvirtne said. Private label.

Marketing 130

Marketing Marketing Spend Shipping Planning 130

Retail TouchPoints

APRIL 16, 2024

Higher NRR indicates satisfied customers who are likely to spend more over time, opening doors for strategic initiatives like promotions, upselling and plan upgrades. Net Revenue Retention (NRR), a component of EGR, reflects year-over-year revenue from existing customers, providing valuable insights on recurring purchasers.

Promotions 144

Promotions Consumer Checkout Marketing Spend 144

Retail Gazette

FEBRUARY 7, 2024

Pandora is planning a “large expansion” of its store network over the next couple of years as sales for the retailer continue to surge. It said the higher marketing spend would weigh on its first quarter EBIT margin. Pandora is targeting organic sales growth of 6% to 9% in 2024.

Marketing Spend 85

Marketing Spend Consumer Shopping Planning 85

Inside Retail

AUGUST 28, 2023

So in this environment, Cashrewards is helping make every dollar go further not only for our members but also our brand partners by ensuring that there’s no wastage on their marketing spend – meaning brands only pay when a customer pays.”

Promotions 130

Promotions Marketing Spend Consumer Marketing 130

Inside Retail

NOVEMBER 21, 2021

While we don’t have the budgets of the supermarkets, their marketing spend is bringing new customers to the category, [and] we have had some success in intercepting their traffic to showcase our independent business.

Wholesale 130

Wholesale Shipping Marketing Spend Supermarket 130

Independent Retailer

OCTOBER 18, 2022

37 percent stated they plan to raise prices. From the report: 37 percent stated they plan to raise prices. 33 percent of small businesses plan to prioritize customer relations and strengthen customer loyalty to help increase future revenue. The top two areas were prioritizing digital transformation (41%) and digital marketing.

Marketing Spend 98

Marketing Spend Advertising Planning Marketing 98

Inside Retail

JUNE 14, 2022

Now, the company plans to connect that data with information from its website, marketing channels and other sources, such as ratings and reviews, so individual brands can gain deeper insights into customer behaviour. Sweeney expects the new platform to lead to increased efficiency in the company’s marketing spend.

Marketing Spend 130

Marketing Spend Advertising Shopping Marketing 130

Wiser

JULY 19, 2017

The 4 P’s; product, placement, price, and promotions are basic components of a marketing plan. In a retail setting, marketing and merchandising teams decide on the 4 P’s. It is crucial for the merchandising and marketing team to work together throughout a product’s life cycle. Discounting and Promotions.

Marketing 84

Marketing Promotions Markdowns Advertising 84

Retail Bound

MARCH 12, 2024

Let’s explore how the foundations of content marketing—social media, website-based learning, and paid media—work together like the components of a comprehensive workout plan. Social Media: The Cardio of Your Marketing Strategy Think of social media as the cardio in your marketing workout.

Marketing 90

Marketing Promotions Marketing Spend Planning 90

Inside Retail

DECEMBER 6, 2022

Another e-commerce giant in the region, Amazon, has also announced plans to lay off about 10,000 employees, while social platform Twitter has famously reduced its workforce by half. The retrenchments meant GoTo joined Singapore-based Sea Ltd., It was part of a broader statement about cost-cutting that accompanied third-quarter earnings.

Payment Services 130

Payment Services Marketing Spend Advertising Marketing 130

I Vend

JULY 8, 2021

Shopping venues are becoming community hubs, and according to Westfield, 9 out of 10 retailers are planning some form of community initiative by the start of 2023. Social media marketing As shoppers’ on-screen time increased over the last 18 months, so did the power of social media and influencers.

Customer Experience 98

Customer Experience Payment Services Checkout Marketing Spend 98

I Vend

SEPTEMBER 16, 2022

Here’s our top tips for planning for success: Choose the right platform – retail data analytics is going to be at the very heart of your business and must empower it, not hold it back. How to personalise promotion types – based on shopper profiles. When prices need to be adjusted – in real time. Optimise supply with demand.

Promotions 98

Promotions Customer Experience Marketing Spend Marketing 98

Retail TouchPoints

NOVEMBER 10, 2023

Beyond the mounting cost and restrictions of traditional digital marketing channels like social and search, there is another very big reason why advertisers are shifting their marketing spend to retail media — because unlike other advertising channels, retailers have a direct connection to consumers.

Advertising 293

Advertising Marketing Social Commerce Consumer 293

Inside Retail

AUGUST 28, 2022

IR: Tell me about your plans for physical retail for In the Roundhouse and why it’s important that you have a bricks-and-mortar presence. AT: Overall it is a much more pleasurable business as I am dealing with more evergreen and simple products so everything at ITRH is a walk in the park compared to what I experienced at TDE.

Department Stores 130

Department Stores Fashion Marketing Consumer 130

Mass Relators

JULY 15, 2024

NEW YORK — Back-to-School spending for K-12 students is expected to remain flat at $586 per student, according to a report from Deloitte. As parents weigh prices, they plan to make room for both necessities and a few indulgences, representing an opportunity for retailers to take some anxiety out of the shopping season. billion and $7.4

Planning 52

Planning Merchant Services Social Commerce Accounting 52