article thumbnail

How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

Give Back-to-School Shoppers Alternative Payment Options. Regardless of your customers’ age demographic, it’s a smart idea to offer digital wallet payment options at checkout. This alternative form of payment was popular with all age groups in the survey, although the reasons for its popularity seem to vary by generation.

article thumbnail

Moving from Monologues to Conversations: How Brands are Driving Innovation with Unified Commerce Experiences

Retail TouchPoints

But it’s something that almost every company operating on the consumer-facing side of retail must undertake. When you’re thinking about a customer from the inside of your organization, you’re taking that customer and putting them into your processes, technologies and applications, and expecting them to conform to you,” she said.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Retailers can Reallocate and Optimize Marketing Budgets in an Uncertain Economy

Retail TouchPoints

These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI).

Marketing 261
article thumbnail

Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

A few days before reporting Q2 earnings, Wish also announced plans to cut approximately 34% of its workforce, or about 255 employees, in order to “refocus the company’s operations.” Temu also operates as a manufacturer-to-consumer marketplace and offers a wide range of merchandise, from homewares to apparel.

article thumbnail

“We are expanding rapidly”: ShopBack Malaysia GM Eddy Han

Inside Retail

In February, ShopBack, a shopping, rewards and payments platform, partnered with Sunway Pyramid, a mall in Malaysia, on the ShopFiesta event to reward shoppers with promotions and giveaways. Shoppers were able to make purchases at a discount and split their payments into three instalments. It was all about boosting in-store shopping.

article thumbnail

How retailers can boost loyalty and drive sales with instant rewards

Inside Retail

Andrew Thornton, retail industry lead at Tyro Payments, explains that loyalty programs work better if tied to the same cards customers use to pay for goods, overcoming the need to present a loyalty program membership card or recite a phone number to earn points. “It

article thumbnail

Strategies for Brands to Combat #AdBlindness

Retail TouchPoints

Additionally, machine learning algorithms take into account other details such as the consumer’s previous payment method and location to make the experience even more relevant. His team works across key verticals such as travel, retail, financial services, entertainment, media and more.