Marketing Spend Merchant Services Returns 
Retail TouchPoints
AUGUST 20, 2024
As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). To that end, another key element of improving CX is to invest in customer service training and technology in order to provide prompt, consistent and helpful support.
Retail TouchPoints
AUGUST 7, 2023
That, of course, is the key to Wish’s business model — by connecting international consumers directly with manufacturers (most of them Chinese, although diversifying the company’s merchant base is one of the company’s key turnaround pillars), customers can get products for dirt cheap. Doubling down on merchants outside of China.
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Inside Retail
MARCH 27, 2023
In February, ShopBack, a shopping, rewards and payments platform, partnered with Sunway Pyramid, a mall in Malaysia, on the ShopFiesta event to reward shoppers with promotions and giveaways. Shoppers were able to make purchases at a discount and split their payments into three instalments. It was all about boosting in-store shopping.
Retail TouchPoints
JANUARY 5, 2023
Consumers now expect personalized offers and content, based on the widespread adoption of services like Netflix and Amazon delivering specific recommendations based on their own interests. They should also seek out additional publishers that align with the brand and can drive in-market customers effectively. Strategic Discounts.
Inside Retail
NOVEMBER 21, 2024
Andrew Thornton, retail industry lead at Tyro Payments, explains that loyalty programs work better if tied to the same cards customers use to pay for goods, overcoming the need to present a loyalty program membership card or recite a phone number to earn points. “It
Small Biz Trends
JUNE 30, 2023
Affiliate marketing is popular among businesses because it only pays if a specific action results in an increase in sales. You can make quick money as a marketing affiliate by recommending great products and services to your readers. What is Affiliate Marketing? billion U.S. dollars by 2022, up from 5.4
Mass Relators
JULY 15, 2024
Parents surveyed expect to spend $586 per student in grades K-12, down just $11 year-over-year (up $57 compared to 2020). Clothing and school supplies are expected to account for most of the back-to-school market spending, remaining flat at $12.6 billion and $7.4 billion, respectively.
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