Remove Markdowns Remove Shopping Remove Visual Merchandising
article thumbnail

Shopping Your Competition for Fun and Profit

Retail Adventures

Mystery shopping your competition is a crucial strategy for staying ahead of what’s happening in your marketplace. Here's a step-by-step guide on how to conduct effective mystery shopping: 1. When we mystery shop we carefully examine the operational categories in the store, and then rate each one on a scale of 1 to 10.

article thumbnail

What Are Trade Promotions and How Can You Make Yours a Success?

Wiser

Here are some of the most common types of trade promotions: Discounts and markdowns. Offering markdowns or discounts for specific channel partners could appeal to the most price-sensitive segment of their shoppers. In-store displays/visual merchandising. This is where the visual merchandising aspect comes into play.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Shop Your Competition

Retail Adventures

How often do you mystery shop your competition – in person, online and on social medias? Shopping your competition is an exercise that needs to happen at least once a quarter. When we mystery shop we carefully examine the operational categories in the store, and then rate each one on a scale of 1 to 10. Monthly, yearly?

article thumbnail

11 Steps to Shopping Your Competition

Retail Adventures

How often do you mystery shop your competition – in person, online and on social medias? Shopping your competition is an exercise that needs to happen at least once a quarter. When we mystery shop we carefully examine the operational categories in the store, and then rate each one on a scale of 1 to 10. Mystery shop your store.

article thumbnail

Try-On Data Unlocked: Driving In-Store Analytics for a Smarter Retail Experience

Retail TouchPoints

From the art of visual merchandising (VM) to the subtle science of store layout, many of the best decisions were historically guided by experience, gut instinct and the occasional stroke of genius. It might sound ambitious, but the goal is to make shopping more intuitive and fun. Retail has always had its share of mystique.