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Shopping Your Competition for Fun and Profit

Retail Adventures

Mystery shopping your competition is a crucial strategy for staying ahead of what’s happening in your marketplace. It’s important because these visits help you keep your finger on the pulse of industry and community trends, customer service standards, and competitor offerings. Mystery shop your own store.

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How to Shop Your Competition

Retail Adventures

How often do you mystery shop your competition – in person, online and on social medias? Shopping your competition is an exercise that needs to happen at least once a quarter. When we mystery shop we carefully examine the operational categories in the store, and then rate each one on a scale of 1 to 10. Monthly, yearly?

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11 Steps to Shopping Your Competition

Retail Adventures

How often do you mystery shop your competition – in person, online and on social medias? Shopping your competition is an exercise that needs to happen at least once a quarter. When we mystery shop we carefully examine the operational categories in the store, and then rate each one on a scale of 1 to 10. Mystery shop your store.

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6 Ways Farfetch is Disrupting Luxury Retail

Indigo 9 Digital

Then the COVID-19 pandemic hit and consumers around the world were forced to shop online sending digital sales to levels never seen before. With more pricing control brands can offer more merchandise at full price, avoiding markdowns which are thought to negatively impact a luxury brand’s image. It’s a test and learn approach.”.

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Marks & Spencer’s Turnaround Strategy, Why it’s Working

Indigo 9 Digital

In many of these arrangements the retailer hosts the marketplace and instead of buying the inventory from the brand the brand is responsible for it and a retailer like Marks & Spencer pays a commission on every sale. It will give them more reasons to shop at M&S,” said Katie Bickerstaffe, co-CEO of Marks & Spencer.

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Predicting the Holidays: Analyzing Competitor Holiday Trends

Wiser

As the holiday shopping season begins, retailers large and small are looking to meet and surpass sales expectations for the year. Here, we can see the average percentage of discounting for the women’s handbag category across Macy’s, Bloomingdale’s and Nordstrom for the 2015 holiday shopping season on a week-by-week basis.

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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

Shein has grown very fast becoming the most downloaded shopping app on iOS and Android in the United States in May of 2021 with Amazon coming in second. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3. Do you like this content?