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Mystery shopping your competition is a crucial strategy for staying ahead of what’s happening in your marketplace. It’s important because these visits help you keep your finger on the pulse of industry and community trends, customer service standards, and competitor offerings. Mystery shop your own store.
How often do you mystery shop your competition – in person, online and on social medias? Shopping your competition is an exercise that needs to happen at least once a quarter. When we mystery shop we carefully examine the operational categories in the store, and then rate each one on a scale of 1 to 10. Monthly, yearly?
How often do you mystery shop your competition – in person, online and on social medias? Shopping your competition is an exercise that needs to happen at least once a quarter. When we mystery shop we carefully examine the operational categories in the store, and then rate each one on a scale of 1 to 10. Mystery shop your store.
Then the COVID-19 pandemic hit and consumers around the world were forced to shop online sending digital sales to levels never seen before. With more pricing control brands can offer more merchandise at full price, avoiding markdowns which are thought to negatively impact a luxury brand’s image. It’s a test and learn approach.”.
In many of these arrangements the retailer hosts the marketplace and instead of buying the inventory from the brand the brand is responsible for it and a retailer like Marks & Spencer pays a commission on every sale. It will give them more reasons to shop at M&S,” said Katie Bickerstaffe, co-CEO of Marks & Spencer.
As the holiday shopping season begins, retailers large and small are looking to meet and surpass sales expectations for the year. Here, we can see the average percentage of discounting for the women’s handbag category across Macy’s, Bloomingdale’s and Nordstrom for the 2015 holiday shopping season on a week-by-week basis.
Shein has grown very fast becoming the most downloaded shopping app on iOS and Android in the United States in May of 2021 with Amazon coming in second. If you do subscribe to our retailtrends newsletter to get the latest retail insights & trends delivered to your inbox 3. Do you like this content?
Imagine how a customer must feel every time they shop and they are told they must shop in a “different” section of a retailer’s website or store. Apparel for women wearing extended sizes doesn’t seem like an afterthought when shopping at Skims. The brand also does not have a separate plus sized section on its website.
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