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Rethinking Pricing: How Dynamic Markdowns can Combat Food Insecurity

Retail TouchPoints

In contrast, a promising alternative known as dynamic markdowns is gaining traction. Dynamic markdowns present a fairer solution in the current economic downturn, benefiting both retailers and customers alike. For dynamic markdowns to be effective, clear communication with consumers is essential.

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Extended Back-to-School Season Spotlights Need for Tactical Markdowns

Retail TouchPoints

Among the 86% of consumers that still had shopping to do, 45% said they were waiting for the best deals to complete their BTS purchases, and that search for bargains is another key headline this year. Additionally, shoppers are continuing to buy even after school has started to save on markdown items and stretch their budgets further.

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David Jones, LSKD reveal how their Black Friday sales are performing so far

Inside Retail

The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. However, many consumers only appear willing to buy if there’s a significant markdown involved, so where does that leave retailers?

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Why you don’t need markdowns to appeal to price-conscious customers

Inside Retail

For many retailers, the response to this trend has been to focus on reducing prices for products and services, whether through ‘Everyday Low price’ strategies, or increased frequency of price promotions. My own research also shows that price consciousness is a strong predictor of various multi and omni-channel shopping behaviours.

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AI-Powered Pricing and Promotions are Redefining the 2020 Retail Holiday Season

Retail TouchPoints

Here are some of the issues facing retailers — and ways that they can harness AI-powered pricing and promotions to cope with them productively. While there has been much discussion of the shift to online shopping, in reality the figures prior to 2020 remained relatively low as a percentage of overall retail spending.

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How retailers are protecting margins and profits amid economic uncertainty

Inside Retail

We sat down with leading retail finance experts from The Reject Shop, Forever New, Taking Shape and Vinomofo to find out. Clinton Cahn, CEO of The Reject Shop, noted that there has been a rise in demand for everyday essential items, whereas its discretionary range showed a drop-off in demand, which affected margins.

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What are Retail Markdowns?

Wiser

Altering your price, particularly through markdowns, can be a smart strategy, but only if done correctly. Unsuccessful or excessive markdowns can lead to staggering losses in terms of missed revenue and a lower margin on your goods. What are Retail Markdowns? How to Implement a Markdown Strategy. Don’t believe us?

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