This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Returns are, like it or not, as much a part of retail operations as the sales themselves. The exact return rate varies among different verticals and individual retailers, but online sales consistently generate higher levels of returns compared to brick-and-mortar. That means you’re out of business.
For many retailers, the response to this trend has been to focus on reducing prices for products and services, whether through ‘Everyday Low price’ strategies, or increased frequency of price promotions. Although in some exchange-based settings, it could mean the product or service that is provided in return. Or better promote it?
Here are some of the issues facing retailers — and ways that they can harness AI-powered pricing and promotions to cope with them productively. Similarly, online shoppers respond to different types of promotional offers, and obviously different promotional vehicles used to reach shoppers when shopping online.
This helps retailers optimise inventory levels, staffing, and promotions for smoother operations and waste reduction. This reduces overstocking and the need for massive markdowns. AI tools also automate merchandising, retrieving customer data, audit compliance, analysing returns, and other routine processes.
Many retailers tightened their belts to preserve cash flow and shareholder returns, and implemented cost-out campaigns to offset margin erosion from discounting activities. Shifts in consumer behaviour towards big promotions presented challenges to margin integrity, as Krista Diez-Simson, CFO of Taking Shape, pointed out.
Your markdown SKUs are live, but how are they tracking? Now is the time to check how your markdown performance is tracking against your retail markdown strategy keeping inventory management top of mind. Full price vs markdown mix. Review performance of current markdown clearance stock. Markdown cover.
SoundCommerce allows us to track the exact impact of these variables on our profitability as we make real-time decisions regarding assortment, promotions, inventory, marketing and fulfillment.” . “Shopper behavior is also less predictable today, requiring more creative experimentation in merchandising and marketing.
In a perfect retail world, markdowns wouldn’t be necessary and every item would sell at full price within weeks of being in store. This is where markdowns come in handy, as the demand for a product diminishes, sales can encourage shoppers to purchase an item they wouldn’t have considered buying at full price. Plan Markdowns in Advance.
Although the back-to-school season is typically a prime time for special deals and promotions, retailers need to consider how these slashed prices align with overall product demand and availability. For example, with back-to-school, Kotlyar noted that we’re seeing fewer promotions because of supply constraints.
Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI. AI can identify the fastest retrieval routes, automate markdown processes, and provide real-time inventory insights, ultimately improving your margins.
Have copies to hand out in-store, feature your lists on your website, in your marketing, social medias, ads and promotions. BE READY FOR RETURNS Post your return and exchange policy behind the counter, on your website and on any promotion materials. MASTER MARKDOWNS Plan now for your post-holiday markdowns.
Here are some of the issues facing retailers — and ways that they can harness AI-powered pricing and promotions to cope with them productively. Similarly, online shoppers respond to different types of promotional offers, and obviously different promotional vehicles used to reach shoppers when shopping online.
Executives are hesitant to admit they’re receiving minimal return on investment from their data departments for fear of being perceived as Luddites clinging to traditional methods. In addition to store closures and layoffs, retailers have had to consolidate operations, renegotiate deals and scale back promotional activities.
The award programme hand-picks those technologies that have the power to unlock competitive advantage and digitally transform retailers capabilities whether its AI solutions that drive efficiencies or power promotions, to tech that digitally connects the shelf-edge and innovations that optimise product information.
Time-sensitive or exclusive items can be promoted on an aisle endcap. An item’s popularity or novelty can be communicated via badges that read “best seller,” “newly added,” or even “new markdown.” An exceptional product page can turn a passive “window shopper” into a returning ecommerce customer.
We were competitive but measured in our promotions, took strategic markdowns and intentionally did not chase unprofitable sales. Given value is absolutely top of mind right now, being able to deliver affordable joy differentiates us in the marketplace,” said Brian Cornell, CEO of Target on a call with investors. “In
There are times when you want to switch up prices more often, such as a promotional period or holiday season. Competitive, low prices on Amazon might be what you need to win the Buy Box, alongside other factors like fast shipping times, strong reviews and ratings, and fewer returns or replacements. Turn to Markdowns and Promotions.
They might also believe the specific price demonstrates greater value or a markdown. There’s also the promotional aspect of it. Which ones drive the most value, generate the most sales, or return the greatest profit? These are a few reasons why charm pricing works. Pricing something at $19.95 instead of $20.00
Plan Events & Promotions: You have competition coming at you from all sides, all vying for the customers’ attention. Make Sure Your Return Policy is Competitive. If every one of your competitors accepts returns and exchanges but your policy screams NO! Be Prepared for Markdowns. Start here: 1. Or strategy.
The 4 P’s; product, placement, price, and promotions are basic components of a marketing plan. On the other hand, merchandising handles the product strategy such as category and brand-level planning, managing in-season pricing and promotional activities, and cross-channel inventory management. Discounting and Promotions.
Plan In-Store Events & Promotions: You have brick and mortar stores, online retailers, TV, catalogs, and more coming at you from all sides, all vying for the customers’ attention. As we head into summer and fall, be ready with one major and one to two minor events locked and loaded on your promotional calendar.
.” Here are 7 tips for retailers on how to better manage their wholesale inventory and get rid of some of that product bloat: Return for a Refund or Credit. Offer Promotions & Product Markdowns. Return for a Refund or Credit. Offer Promotions & Product Markdowns. Donate Excess Inventory.
Continue to Plan Events & Promotions: You have competition coming at you from all sides, all vying for the customers’ attention. Make Sure Your Return Policy is Competitive. If every one of your competitors accepts returns and exchanges but your policy screams NO! Be Prepared for Markdowns. Start here: 1.
per cent in the APAC region as a whole and Greater China had “returned to growth” after “two years of declining business”. Another global athletic brand with high hopes pinned on the China market is Puma, and it has only just resumed growth in China, in the first quarter of this year.
Your retail management software must be equipped to identify those high-demand items and ensure they are restocked efficiently, while also managing slow-moving SKUs to reduce waste and markdowns. Product returns, promotional campaigns, and seasonal spikes in demand all have a significant impact on the supply chain.
According to a report, 54 percent of shoppers are concerned about inflation driving price increases and are on the lookout for promotions and switching to lower-priced brands. Whether you decide to promote your loyalty program, increased rewards, sales, or discounts, you need to stay competitive in order to stay in the game.
It is beneficial to exhaust your resources first, so you don’t end up with the excess products in one store that you eventually have to markdown. These items need to be replaced and either returned to the vendor or donated. It is essential to keep non-sellable products separated from your regular inventory.
Often resulting in inventory distortion that lead to lost sales and costly markdowns. The variations in fit and color between brands and styles causes an increase in product returns. The cost of returns alone can make a retailer question the profitability of online stores. Can this be considered a truly successful promotion?
Retailers are increasingly embracing AI-based solutions for full lifecycle pricing, that provide price, promotion and markdown optimization that keeps pace with rapidly changing competitor, market and shopper behaviours that cannot be predicted by just looking at the past.
These signs include the promotional and event signs that are meant to be hung for a limited amount of time. Try a Buy $25 in gift cards, get a $5 gift card for free or Buy $50 in gift cards, get a $10 bonus card promotion. Be prepared for markdowns and returns. Zone Two Signs are hung just above the shoppers’ eye level.
This is one of the main reasons why leading retailers are bolstering their retail pricing strategy by investing in UPPMO (Unified Price, Promotion, and Markdown) solutions. Pricing is the number one most impactful lever a retailer has to affect GMROI (gross margin return on investment). Let’s find out.
But getting the biggest return on that investment, especially in today’s tough retail environment, requires a more nuanced, data-driven approach to inventory management than most retailers are used to. They quickly learn to time their purchases for the inevitable markdowns rather than buying products during the main lifecycle.
Although e-commerce gets all of the attention, the past two decades of technological change have transformed every aspect of the retail business — from planning, inventory, pricing, and promotions — all the way down to customer service and the in-store experience. to optimize inventory for gross margins.
Discuss products, policies, promotions – anything and everything store associates need to know that day. Your return/exchange policy should be comparable to other retailers in your area that sell what you sell. becomes customer-friendly when changed to “We gladly accept returns and exchanges within days.
In fact, recent research from McKinsey & Co found that there are a few key areas of IT investment that has allowed some retailers to outperform their competitors by a whopping 68% in returns. Why invest in pricing and promotions? Advanced analytics tools can pinpoint demand for a specific SKU at a specific location or channel.
What channels do you promote through? How do you handle returns? Do you run promotions? Run a promotion last year that you don’t plan for this year? Without understanding these business-specific considerations, none of your data, or analytics will yield intelligent and reliable insight. . What are your customer profiles?
The goal is to weave these channels together seamlessly so customers can: Purchase online and return in-store Browse in-store and buy online later Have their data and shopping cart synced across all platforms Omnichannel retail delivers convenience, flexibility, and personalization to meet modern customer expectations.
Maintaining margins within business constraints while efficiently providing order fulfillment to customers is a tall order, especially considering each customer purchase requires a real-time fulfillment decision within a shifting context of inventory, demand, returns, delivery times, and shipping costs. Will you deny returns at a store level?
How effective are their promotional campaigns? Promotions Uplift Retail KPIs that Answer Questions About Customer Behavior 8. In particular, effective promotion planning depends on having accurate measurements of In-Stock Percentages. Is the right product getting to the right place at the right time? In-Stock Percentage 2.
You may want to sell more of these items or promote them more prominently in your store. When possible, avoid markdowns because they are good for decreasing profits. You will be able to sell more products and minimize the need for markdowns because of these better judgments regarding purchases, sales, and marketing.
Without historical data to draw upon, how do you predict the best way to allocate them to stores, pricing, promotional demand, and balance online versus in-store sales? Co-marketing funds you receive require investments in store merchandising and promotional campaigns. – all costly mistakes. What should initial pricing look like?
We’re talking Non-Stop Traffic-Building, Profit-Producing, Attention-Grabbing, Sales-Generating, Competition-Miffing, Customer-Winning Retail Events and Promotions™ like our Guys Night Out, The 12 Days of Christmas, 50% Off Coupon Event, the previously mentioned Create Your Own Coupon Sale and Cash Register Receipt Auction.
Inventory Management: Retailers often struggle with balancing sufficient inventory to meet demand while avoiding excess stock, which can lead to increased carrying costs and potential markdowns. Happy customers are more likely to return and recommend your store to others.
Discuss products, policies, promotions – anything store associates need to know that day. Your return/exchange policy should be comparable to other retailers in your area that sell what you sell. becomes customer-friendly when changed to “We gladly accept returns and exchanges within days. Don’t wait too long to take a markdown.
We organize all of the trending information in your field so you don't have to. Join 40,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content