Retail TouchPoints

FEBRUARY 17, 2022

Price and promotion optimization solution provider DemandTec has launched Unify by DemandTec, an autonomous unified merchandising platform for retailers. Retailers also can utilize direct integration with DemandTec’s Autonomous Collaboration trade network, which features more than 700 brands, suppliers and brokers.

Markdowns 275

Markdowns Promotions 275

Wiser

APRIL 7, 2020

Altering your price, particularly through markdowns, can be a smart strategy, but only if done correctly. Unsuccessful or excessive markdowns can lead to staggering losses in terms of missed revenue and a lower margin on your goods. What are Retail Markdowns? How to Implement a Markdown Strategy. Don’t believe us?

Markdowns 128

Markdowns Inventory Management Drop-Shipping Apparel 128

Retail TouchPoints

SEPTEMBER 23, 2024

presidential election, inflationary pressures and fluctuating interest rates, retailers must adopt a more refined, agile and data-driven approach to pricing and promotions. Fine-Tune Competitive and Promotion Strategies Retailers need to first identify key categories or regions that drive traffic, build baskets and boost profits.

Promotions 147

Promotions Markdowns Planning Retailing Pricing 147

Retail TouchPoints

DECEMBER 12, 2023

In this kind of shopping environment, how should retailers align their promotions and markdowns for the greatest impact? Ending the Tradition of Blanket Markdowns Enter this year’s holiday shopper. Add it all up and it’s clear that the timing duration, and location of holiday shopping is not like the old days.

Markdowns 278

Markdowns Retailing Pricing Promotions Fulfillment 278

Retail TouchPoints

APRIL 27, 2021

The solution also will help Sally Beauty create more effective promotions through enhanced targeting and develop profitable markdown plans. The beauty retailer will use the AI-powered solution to identify competitive price levels while still maximizing revenue and profit performance.

Markdowns 264

Markdowns Promotions Planning Target Market 264

Inside Retail

APRIL 9, 2022

Your markdown SKUs are live, but how are they tracking? Now is the time to check how your markdown performance is tracking against your retail markdown strategy keeping inventory management top of mind. Full price vs markdown mix. Review performance of current markdown clearance stock. Markdown cover.

Markdowns 130

Markdowns ATS Inventory Management Promotions 130

Retail TouchPoints

NOVEMBER 7, 2023

The general Deals page features promotions and markdowns in a range of top holiday categories — including apparel, electronics, toys and beauty — from a wide variety of merchants, ranging from big-box stores and multi-brand retailers to DTC brands and local stores.

Markdowns 259

Markdowns Promotions Apparel Shopping 259

Retail TouchPoints

OCTOBER 11, 2021

Increasingly, innovative retailers worldwide are embracing advanced price and promotion intelligence in order to craft prices and offers that reflect real-time demand signals, competitor activities and shopper price sensitivities. A final consideration is yet another downside to getting prices or promotions wrong.

Markdowns 263

Markdowns Promotions Retailing Pricing Marketing 263

Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?

Promotions 146

Promotions Consumer Wholesale Advertising 146

Retail TouchPoints

JUNE 8, 2022

Target is taking multiple actions to right-size its inventory, including additional markdowns, removing excess inventory and cancelling orders, as it makes room for merchandise including groceries and back-to-school supplies. Target also is revising its sales forecasts, future promotion plans and cost expectations by category.

Planning 279

Planning Supply Chain Management Promotions Markdowns 279

Retail TouchPoints

JULY 18, 2023

As part of the new multiyear agreement — which builds upon a partnership that started in 2016 — Academy will use the Revionics Base Price and Markdown solutions to not only optimize its pricing strategy but better manage inventory levels throughout the product lifecycle.

Outdoor 235

Outdoor Markdowns Apparel Fulfillment 235

Retail Focus

JUNE 3, 2021

It’s not surprising, then, that shopper responsiveness to digital promotional offers has increased, with 55% saying they are extremely or very likely to respond to a smartphone or mobile app offer v. Think of pricing in the context of the full lifecycle, from everyday price through promotions and markdowns/clearance.

Markdowns 200

Markdowns Promotions Shopping Planning 200

Wiser

AUGUST 15, 2017

In a perfect retail world, markdowns wouldn’t be necessary and every item would sell at full price within weeks of being in store. This is where markdowns come in handy, as the demand for a product diminishes, sales can encourage shoppers to purchase an item they wouldn’t have considered buying at full price. Plan Markdowns in Advance.

Markdowns 90

Markdowns Promotions Planning Shipping 90

Retail TouchPoints

NOVEMBER 25, 2020

SoundCommerce allows us to track the exact impact of these variables on our profitability as we make real-time decisions regarding assortment, promotions, inventory, marketing and fulfillment.” . “Shopper behavior is also less predictable today, requiring more creative experimentation in merchandising and marketing.

Markdowns 250

Markdowns Fulfillment Shipping Marketing Spend 250

Inside Retail

NOVEMBER 27, 2024

The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. However, many consumers only appear willing to buy if there’s a significant markdown involved, so where does that leave retailers?

Markdowns 241

Markdowns Promotions Advertising Department Stores 241

Wiser

AUGUST 24, 2017

Or wondered how retailers decide if their promotion will be BOGO or 25 percent off? They are also a way to ensure markdowns and promotions are effective. Selling a limited quantity of items in your promotions creates a sense of urgency. Another promotion that works well is offering a free gift with purchase.

Markdowns 180

Markdowns Marketing Drop-Shipping Promotions 180

Retail TouchPoints

AUGUST 19, 2021

Although the back-to-school season is typically a prime time for special deals and promotions, retailers need to consider how these slashed prices align with overall product demand and availability. For example, with back-to-school, Kotlyar noted that we’re seeing fewer promotions because of supply constraints.

ATS 299

ATS Markdowns Consumer Social Commerce 299

Inside Retail

JUNE 1, 2021

From tactical promotions, to markdowns, to engineered lines – similar to what you might see in an outlet mall, for example – all the way through to clearance,” Seskin said. “If Everyone might go 30 per cent off on their first markdown, but their reach is limited. Our reach is going to be far wider,” he said. “If

Consumer 246

Consumer Markdowns Planning Shopping 246

Retail TouchPoints

SEPTEMBER 15, 2020

Savvy retailers are focusing more heavily on determining demand by geographic zones, using local data to inform prices, promotions and markdowns based on real-time consumer behavior. As a result, consumer behavior has become harder to predict across multiple locations, which makes zone pricing a must for retailers.

Markdowns 263

Markdowns Technical Support Promotions Consumer 263

Retail TouchPoints

OCTOBER 22, 2020

Here are some of the issues facing retailers — and ways that they can harness AI-powered pricing and promotions to cope with them productively. Similarly, online shoppers respond to different types of promotional offers, and obviously different promotional vehicles used to reach shoppers when shopping online.

Promotions 130

Promotions Markdowns Returns Shopping 130

Retail TouchPoints

MARCH 14, 2023

These include not just costly shipping and processing fees but also the extra promotions or liquidations needed to move excess inventory. When it’s out of season, they have to do markdowns, so it starts a vicious cycle. However, that doesn’t mean retailers shouldn’t be searching for ways to minimize the costs returns incur.

Returns 263

Returns Markdowns Fulfillment Consumer 263

Wiser

JULY 30, 2019

Promotions are a popular technique for brands and retailers to motivate customers and drive sales. You’ll see promotions in all shapes and sizes, from buy one get one free to a percent off to free shipping. . Here’s how leading brands and retailers today create effective sales promotions: . Test and Measure Promotions.

Promotions 92

Promotions Markdowns Shipping Planning 92

Retail TouchPoints

MAY 30, 2023

This was attributed to increased markdowns at Journeys offsetting an otherwise normalized promotional environment, which led to improved margins at the other businesses. Genesco’s gross margin was 47.3% in Q1 2024, compared to 48.3% in Q1 2023.

Location 243

Location Markdowns Accounting Promotions 243

Wiser

AUGUST 3, 2017

These two types of brands often choose to go about retail promotions in different ways. In this article we will break down the elements all retailers and brands need to carry promotions out as efficiently as possible. . Your competitive positioning is a key metric when planning retail promotions. Know Where You Fit in .

Promotions 99

Promotions Markdowns Marketing Checkout 99

Retail TouchPoints

AUGUST 19, 2024

In addition to store closures and layoffs, retailers have had to consolidate operations, renegotiate deals and scale back promotional activities. Even worse, these promotions often fail to clear the desired inventory at all. retailers are looking for a more effective approach.

Consumer 306

Consumer Markdowns Promotions Advertising 306

Retail TouchPoints

SEPTEMBER 17, 2021

The apparel category saw particularly marked price hikes in both July (up 15.26% ) and August (up 15.52% ), two months in which apparel prices typically drop amidst summer markdowns and back-to-school promotions.

Consumer 262

Consumer Home Furnishings Apparel Markdowns 262

Retail TouchPoints

FEBRUARY 15, 2023

Accenture’s AI.Retail platform — which helps retailers better utilize data and artificial intelligence to optimize common operations such as customer acquisition, pricing and promotions, assortment and supply chain — can now be deployed on Google Cloud.

Merchant Services 290

Merchant Services Markdowns Store Operations Planning 290

Retail Dive

AUGUST 7, 2023

Though consumers are still spending, a Numerator report suggests that they continue to search for markdowns.

Markdowns 98

Markdowns Promotions Consumer 98

Inside Retail

SEPTEMBER 3, 2024

Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI. AI can identify the fastest retrieval routes, automate markdown processes, and provide real-time inventory insights, ultimately improving your margins.

Loss Prevention 245

Loss Prevention Checkout Shrinkage Supply Chain Management 245

Retail TouchPoints

MARCH 8, 2023

The decline was primarily driven by clearance markdowns of approximately 750 basis points, according to CFO Jill Timm. The change to discounting strategies could be particularly impactful: Kohl’s gross margin was 23% in Q4 2022, down from 33.2% in Q4 2022.

Markdowns 259

Markdowns Planning Promotions ATS 259

Wiser

OCTOBER 12, 2021

Promotions influence shopper behavior , and consumers are conditioned to search for the best deals and prioritize brands and retailers who markdown products more often than the competition. Examples of TPRs include the standard dollars-off markdown, limited-time coupons, contests, rebates, and more.

Markdowns 147

Markdowns Promotions Consumer Planning 147

Retail TouchPoints

APRIL 6, 2022

Time-sensitive or exclusive items can be promoted on an aisle endcap. An item’s popularity or novelty can be communicated via badges that read “best seller,” “newly added,” or even “new markdown.” In a brick-and-mortar setting, high-margin products can be displayed prominently on a shelf.

Checkout 299

Checkout Markdowns Apparel Promotions 299

Retail TouchPoints

MARCH 3, 2023

We were competitive but measured in our promotions, took strategic markdowns and intentionally did not chase unprofitable sales.

Markdowns 311

Markdowns Operating Expenses Department Stores Planning 311

Retail TouchPoints

JANUARY 3, 2023

This was especially evident on Black Friday, when many merchants offered steep markdowns to compete. Web and API Scraping Web and API scraping are often used by competitors to undercut retailers’ pricing and promotions. Fake Account Creation Bots can create fake accounts at scale which are then used to abuse retail promotions.

Merchant Services 306

Merchant Services Payment Services Accounting Checkout 306

Retail TouchPoints

AUGUST 22, 2022

Decisions about markdowns, promotions and inventory allocation were limited and made in tried and tested ways. In one example, an apparel brand observed that its customer churn was increasing and attempted to slow the decline with aggressive win-back promotions. Lessons from the Digitization of the Trading Floor.

Markdowns 245

Markdowns Promotions Management Marketing 245

Retail TouchPoints

NOVEMBER 3, 2020

By creating narrower product assortments and limiting inventory levels — especially for product shipments headed to brick-and-mortar stores —merchants would gain the ability to react more quickly to changing consumer trends, and even potentially reduce their need for markdowns.

Drop-Shipping 198

Drop-Shipping Merchant Services Fulfillment Shipping 198

Retail TouchPoints

JUNE 18, 2024

Third, the brand can use both data sets to start building a profile of that customer, which will allow them to personalize various touch points, from promotional emails to product recommendations. Second, the brand has explicit consent to collect and use the information.

Markdowns 263

Markdowns Customer Experience Consumer Accounting 263