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In contrast, a promising alternative known as dynamic markdowns is gaining traction. Dynamic markdowns present a fairer solution in the current economic downturn, benefiting both retailers and customers alike. For dynamic markdowns to be effective, clear communication with consumers is essential.
Well, we’ve all fallen for such a trap, and promotions can sometimes feel addictive to a point where we purchase things that we don’t really need. That’s the magic (and madness) of retail promotions, which is a game as unpredictable as roulette. They want to boost their revenue, but sometimes promotions can destroy brands.
The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. However, many consumers only appear willing to buy if there’s a significant markdown involved, so where does that leave retailers?
Rebuilding trust starts with showing up in new “micro-moments” that prioritize connection over promotion. Brands win when they shift from markdowns to meaning — delivering tools, education and services that empower while framing value in ways that respect pricing pressures and reinforce brand strength. Expand the Value Canvas.
This helps retailers optimise inventory levels, staffing, and promotions for smoother operations and waste reduction. This reduces overstocking and the need for massive markdowns. Predictive analytics provides retailers with a data-driven approach to demand planning and inventory management.
Shifts in consumer behaviour towards big promotions presented challenges to margin integrity, as Krista Diez-Simson, CFO of Taking Shape, pointed out. Though promotional cycles were a boon for sales, Diez-Simson said that managing the tension between cashflow and margin became her biggest challenge in 2024.
Debenhams Group (formerly known as Boohoo Group) has teamed up with artificial intelligence platform UiPath to implement AI at scale across its product pricing and promotions strategy. 11/03/2025 x 3:41 PM Historically, manual efforts resulted in reactive, trial-and-error markdown cycles, said Debenhams Group.
Marketing Strategies: Utilize social media and eBay promotions to boost your store’s visibility and drive sales, engaging effectively with your target audience. Utilizing Social Media Utilize social media platforms to promote your eBay storefront. Join relevant groups and engage with communities interested in your niche.
Common Misconceptions: It’s important to recognize that consignment does not guarantee immediate sales and requires active seller involvement in promoting their products. Unsold Items : If items don’t sell within the specified timeframe, you retrieve them or agree on actions like markdowns or donating.
Whether you’re selling sneakers, sofa sets, or fine jewelry, carrying too much stock ties up cash, eats up space, and leads to markdowns. Experiment with markdowns, flash sales, or multi-buy offers like BOGO or “Buy 3, Get 1 Free.” A new context can turn a stale item into a must-have.
Have copies to hand out in-store, feature your lists on your website, in your marketing, social medias, ads and promotions. BE READY FOR RETURNS Post your return and exchange policy behind the counter, on your website and on any promotion materials. MASTER MARKDOWNS Plan now for your post-holiday markdowns.
The award programme hand-picks those technologies that have the power to unlock competitive advantage and digitally transform retailers capabilities whether its AI solutions that drive efficiencies or power promotions, to tech that digitally connects the shelf-edge and innovations that optimise product information.
For mid-size retailers, real-time updates are particularly valuable during peak sales seasons or promotions when stock levels fluctuate rapidly. Additionally, real-time inventory management makes it easier to identify slow-moving stock and make adjustments to promotions or markdowns to clear it out.
Recognize patterns related to seasonality, promotions, and shifts in consumer preferences. They implemented responsive marketing tactics, aligning promotions with customer preferences detected through social media engagement. They didn’t analyze historical sales trends, resulting in markdowns that cut profits deeply.
Additionally, creating a cohesive experience means that promotions and branding should be consistent across all platforms. If you see an advertisement for a sale online, you should expect to find the same promotion in-store. This consistency not only builds trust but also reinforces your brand identity.
Weve seen three consecutive quarters of improvement in our net promoter scores, in addition to three consecutive quarters of comp store sales growth [at these 50 stores]. Let’s change the presentation on the floor in terms of density of product.
Promotional calendars: Planning key campaigns, promotions, and markdown events throughout the year to drive sales and clear seasonal inventory. For example , A specialty apparel retailer may align on a KPI such as 8% revenue growth while keeping markdowns below 15%, using the AOP as a performance framework for every team.
Dynamic Promotions & Discounts Engine: Configure, automate, and manage fashion-specific markdowns and sales campaigns. Top 5 Standout Features of ChainDrive Apparel ERP Matrix-Based Inventory (Style, Size, Color, Season): Tailored for the product complexities of apparel and footwear.
They are responsible for building a profitable, well-curated product assortment while ensuring pricing, promotions, and merchandising strategies align with business objectives. Their days are a flood of supplier negotiations, promotional planning, and cross-functional meetingsall demanding swift, strategic decision-making.
Published July 11, 2025 By Howard Ruben post share post print email license Rack Room Shoes announced the promotions of Chief Merchandise Officer Brian Burnett and Chief Digital Officer Molly Hartney. General Merchandise Manager Brian Burnett, who has been with the company for nearly nine years, has been named chief merchandise officer.
Brands and retailers are getting creative, using tactics like promotional resets, assortment changes and SKU rotation to manage cost pressures under the radar. Mattresses followed a different playbook: staggered markdowns, volatile rebounds, and brand-level strategies that masked broader declines. The result?
Utilize Coupons and Promotions: Implement Amazon coupons strategically and target Amazon Prime members to maximize your savings and enhance customer engagement during the sale. Other tech items from brands like Dyson also feature substantial markdowns, offering you the latest in small business technology.
Or wondered how retailers decide if their promotion will be BOGO or 25 percent off? They are also a way to ensure markdowns and promotions are effective. Selling a limited quantity of items in your promotions creates a sense of urgency. Another promotion that works well is offering a free gift with purchase.
View all Events View all | Promote an event Industry Intel Faster, Smarter Service With Slack: Streamline Team Collaboration and Reduce Costs Webinar - on demand • Provided by Slack Navigating the 2025 Retail Landscape Through the Lens of Foot Traffic: Opportunities and Shifting Consumer Habits Webinar - on demand • Provided by Placer.ai
By zeroing in on these clues, retailers can craft marketing that addresses real customer hesitations, ensuring each promotional effort feels relevant and timely. If one stores best-selling sweater lags at another, you can shift stock accordingly and reduce markdowns.
But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success. Now, it’s all about how you reach consumers through tailored promotions.” Then you’d have to take into account the volume differences and the fact that one is organic, and one is not.”
Additionally, shoppers are continuing to buy even after school has started to save on markdown items and stretch their budgets further. It will come down to how they decide to do promotional pricing to liquidate some of that merchandise. Retailers should plan for an extended back-to-school season.”
These insights are a powerful way to gauge consumer demand for sustainable products with current and past sales data, identify the most profitable promotional strategies, and minimize markdowns and waste from the start. Increase promotional effectiveness. Better track, monitor and gauge customer demand.
Here are some of the issues facing retailers — and ways that they can harness AI-powered pricing and promotions to cope with them productively. Similarly, online shoppers respond to different types of promotional offers, and obviously different promotional vehicles used to reach shoppers when shopping online.
Price and promotion optimization solution provider DemandTec has launched Unify by DemandTec, an autonomous unified merchandising platform for retailers. Retailers also can utilize direct integration with DemandTec’s Autonomous Collaboration trade network, which features more than 700 brands, suppliers and brokers.
Altering your price, particularly through markdowns, can be a smart strategy, but only if done correctly. Unsuccessful or excessive markdowns can lead to staggering losses in terms of missed revenue and a lower margin on your goods. What are Retail Markdowns? How to Implement a Markdown Strategy. Don’t believe us?
presidential election, inflationary pressures and fluctuating interest rates, retailers must adopt a more refined, agile and data-driven approach to pricing and promotions. Fine-Tune Competitive and Promotion Strategies Retailers need to first identify key categories or regions that drive traffic, build baskets and boost profits.
In this kind of shopping environment, how should retailers align their promotions and markdowns for the greatest impact? Ending the Tradition of Blanket Markdowns Enter this year’s holiday shopper. Add it all up and it’s clear that the timing duration, and location of holiday shopping is not like the old days.
The solution also will help Sally Beauty create more effective promotions through enhanced targeting and develop profitable markdown plans. The beauty retailer will use the AI-powered solution to identify competitive price levels while still maximizing revenue and profit performance.
Your markdown SKUs are live, but how are they tracking? Now is the time to check how your markdown performance is tracking against your retail markdown strategy keeping inventory management top of mind. Full price vs markdown mix. Review performance of current markdown clearance stock. Markdown cover.
The general Deals page features promotions and markdowns in a range of top holiday categories — including apparel, electronics, toys and beauty — from a wide variety of merchants, ranging from big-box stores and multi-brand retailers to DTC brands and local stores.
Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?
Target is taking multiple actions to right-size its inventory, including additional markdowns, removing excess inventory and cancelling orders, as it makes room for merchandise including groceries and back-to-school supplies. Target also is revising its sales forecasts, future promotion plans and cost expectations by category.
As part of the new multiyear agreement — which builds upon a partnership that started in 2016 — Academy will use the Revionics Base Price and Markdown solutions to not only optimize its pricing strategy but better manage inventory levels throughout the product lifecycle.
In a perfect retail world, markdowns wouldn’t be necessary and every item would sell at full price within weeks of being in store. This is where markdowns come in handy, as the demand for a product diminishes, sales can encourage shoppers to purchase an item they wouldn’t have considered buying at full price. Plan Markdowns in Advance.
It’s not surprising, then, that shopper responsiveness to digital promotional offers has increased, with 55% saying they are extremely or very likely to respond to a smartphone or mobile app offer v. Think of pricing in the context of the full lifecycle, from everyday price through promotions and markdowns/clearance.
SoundCommerce allows us to track the exact impact of these variables on our profitability as we make real-time decisions regarding assortment, promotions, inventory, marketing and fulfillment.” . “Shopper behavior is also less predictable today, requiring more creative experimentation in merchandising and marketing.
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