Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?

Promotions 146

Promotions Consumer Wholesale Advertising 146

Inside Retail

AUGUST 24, 2021

For many retailers, the response to this trend has been to focus on reducing prices for products and services, whether through ‘Everyday Low price’ strategies, or increased frequency of price promotions. For example, if a retailer promotes price too heavily (e.g., Or better promote it?

Markdowns 246

Markdowns Consumer Promotions Returns 246

Wiser

AUGUST 24, 2017

Or wondered how retailers decide if their promotion will be BOGO or 25 percent off? They are also a way to ensure markdowns and promotions are effective. Selling a limited quantity of items in your promotions creates a sense of urgency. Another promotion that works well is offering a free gift with purchase.

Markdowns 180

Markdowns Marketing Drop-Shipping Promotions 180

Retail TouchPoints

DECEMBER 12, 2023

In this kind of shopping environment, how should retailers align their promotions and markdowns for the greatest impact? Ending the Tradition of Blanket Markdowns Enter this year’s holiday shopper. Add it all up and it’s clear that the timing duration, and location of holiday shopping is not like the old days.

Markdowns 278

Markdowns Retailing Pricing Promotions Fulfillment 278

Retail TouchPoints

FEBRUARY 17, 2022

Price and promotion optimization solution provider DemandTec has launched Unify by DemandTec, an autonomous unified merchandising platform for retailers. Retailers also can utilize direct integration with DemandTec’s Autonomous Collaboration trade network, which features more than 700 brands, suppliers and brokers.

Markdowns 275

Markdowns Promotions 275

Retail TouchPoints

NOVEMBER 7, 2023

The general Deals page features promotions and markdowns in a range of top holiday categories — including apparel, electronics, toys and beauty — from a wide variety of merchants, ranging from big-box stores and multi-brand retailers to DTC brands and local stores.

Markdowns 259

Markdowns Promotions Apparel Shopping 259

Retail TouchPoints

JANUARY 7, 2021

These insights are a powerful way to gauge consumer demand for sustainable products with current and past sales data, identify the most profitable promotional strategies, and minimize markdowns and waste from the start. Increase promotional effectiveness. Better track, monitor and gauge customer demand.

Markdowns 325

Markdowns Promotions Consumer Planning 325

Retail TouchPoints

OCTOBER 22, 2020

Here are some of the issues facing retailers — and ways that they can harness AI-powered pricing and promotions to cope with them productively. Similarly, online shoppers respond to different types of promotional offers, and obviously different promotional vehicles used to reach shoppers when shopping online.

Promotions 256

Promotions Markdowns Returns Shopping 256

365 Retail

JUNE 4, 2024

I ncreasing numbers of UK consumers are limiting their spending exclusively to goods on promotion to trim costs and make squeezed budgets go further, the latest research from Pricer, the leading in-store automation and communication solutions, reveals.

Promotions 62

Promotions Markdowns Supermarket Consumer 62

Wiser

AUGUST 15, 2017

In a perfect retail world, markdowns wouldn’t be necessary and every item would sell at full price within weeks of being in store. This is where markdowns come in handy, as the demand for a product diminishes, sales can encourage shoppers to purchase an item they wouldn’t have considered buying at full price. Plan Markdowns in Advance.

Markdowns 90

Markdowns Promotions Planning Shipping 90

Retail TouchPoints

JULY 18, 2023

As part of the new multiyear agreement — which builds upon a partnership that started in 2016 — Academy will use the Revionics Base Price and Markdown solutions to not only optimize its pricing strategy but better manage inventory levels throughout the product lifecycle.

Outdoor 233

Outdoor Markdowns Apparel Fulfillment 233

Retail TouchPoints

APRIL 27, 2021

The solution also will help Sally Beauty create more effective promotions through enhanced targeting and develop profitable markdown plans. The beauty retailer will use the AI-powered solution to identify competitive price levels while still maximizing revenue and profit performance.

Markdowns 264

Markdowns Promotions Planning Target Market 264

Mass Relators

OCTOBER 26, 2023

Dollar General is offering a slew of promotions and discounts designed to position its stores as food shopping destinations as well as places to buy household items and affordable gifts this holiday season. In December, as part of DG Deal Days, there will be even more markdowns on holiday-centric foods, including buy one, get one 50% offers.

Promotions 52

Promotions Markdowns Shopping Consumer 52

Retail Focus

JUNE 3, 2021

It’s not surprising, then, that shopper responsiveness to digital promotional offers has increased, with 55% saying they are extremely or very likely to respond to a smartphone or mobile app offer v. Think of pricing in the context of the full lifecycle, from everyday price through promotions and markdowns/clearance.

Markdowns 200

Markdowns Promotions Shopping Planning 200

Retalon

APRIL 14, 2021

What is a retail markdown strategy? A retail markdown strategy is a plan that describes when and how certain products should go on markdown. Having a markdown strategy is important because, all too often, markdowns are a kneejerk reaction to end-of-life inventories. ” What are markdowns in retail?

Markdowns 41

Markdowns Dead-Stock Promotions Planning 41

Retail TouchPoints

OCTOBER 11, 2021

Increasingly, innovative retailers worldwide are embracing advanced price and promotion intelligence in order to craft prices and offers that reflect real-time demand signals, competitor activities and shopper price sensitivities. A final consideration is yet another downside to getting prices or promotions wrong.

Markdowns 263

Markdowns Promotions Retailing Pricing Marketing 263

Retail TouchPoints

JUNE 8, 2022

Target is taking multiple actions to right-size its inventory, including additional markdowns, removing excess inventory and cancelling orders, as it makes room for merchandise including groceries and back-to-school supplies. Target also is revising its sales forecasts, future promotion plans and cost expectations by category.

Planning 279

Planning Supply Chain Management Promotions Markdowns 279

Retail TouchPoints

OCTOBER 22, 2020

Here are some of the issues facing retailers — and ways that they can harness AI-powered pricing and promotions to cope with them productively. Similarly, online shoppers respond to different types of promotional offers, and obviously different promotional vehicles used to reach shoppers when shopping online.

Promotions 130

Promotions Markdowns Returns Shopping 130

Retail Dive

AUGUST 7, 2023

Though consumers are still spending, a Numerator report suggests that they continue to search for markdowns.

Markdowns 98

Markdowns Promotions Consumer 98

Wiser

JULY 30, 2019

Promotions are a popular technique for brands and retailers to motivate customers and drive sales. You’ll see promotions in all shapes and sizes, from buy one get one free to a percent off to free shipping. . Here’s how leading brands and retailers today create effective sales promotions: . Test and Measure Promotions.

Promotions 92

Promotions Markdowns Shipping Planning 92

Retalon

APRIL 25, 2017

Getting your product pricing right is absolutely critical to customer cross-channel experience, but the promise of unified price, promotion and markdown optimization is hard to achieve. The post Guide for Unified Price, Promotion and Markdown Optimization Applications appeared first on Retalon.

Markdowns 32

Markdowns Promotions Inventory Management Planning 32

Retail Wire

MARCH 2, 2023

Macy’s reported better-than-expected revenues for the holiday quarter as it ramped up promotions to turn merchandise and reduce inventory. “[We] took strategic markdowns and intentionally did not chase unprofitable sales,” said CEO Jeff Gennette.

Markdowns 100

Markdowns Department Stores Promotions 100

Inside Retail

MARCH 1, 2023

Rising materials and freight costs as well as stronger US dollar, inventory markdowns and higher promotion expenses have put pressure on margins in the sporting goods sector. per cent in the fourth quarter, the company said, citing an industry-wide increase in promotional activity on the back of high inventory levels in the market.

Markdowns 130

Markdowns Sporting Goods ATS Promotions 130

Wiser

OCTOBER 13, 2020

Every retailer has multiple brands that are vying for shelf space and promotional efforts. It’s critical that you promote your brand to retailers so they choose to favor you over the crowd. Trade promotions are one of the best ways to do that. What is a Trade Promotion? Trade promotions can take several different forms.

Promotions 78

Promotions Visual Merchandising Markdowns Wholesale 78

Inside Retail

SEPTEMBER 3, 2024

Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI. AI can identify the fastest retrieval routes, automate markdown processes, and provide real-time inventory insights, ultimately improving your margins.

Loss Prevention 245

Loss Prevention Checkout Shrinkage Supply Chain Management 245

Inside Retail

AUGUST 26, 2024

To further accelerate performance, many of them have relied on discounts and promotions, and kept going deeper, wider and more frequently. These significant markdowns, while attractive to consumers in the short term, have potentially far-reaching implications for brand perception and long-term profitability in the Chinese market.

Markdowns 147

Markdowns Promotions Marketing Consumer 147

Retail TouchPoints

NOVEMBER 25, 2020

SoundCommerce allows us to track the exact impact of these variables on our profitability as we make real-time decisions regarding assortment, promotions, inventory, marketing and fulfillment.” . “Shopper behavior is also less predictable today, requiring more creative experimentation in merchandising and marketing.

Markdowns 240

Markdowns Fulfillment Shipping Marketing Spend 240

Wiser

AUGUST 3, 2017

These two types of brands often choose to go about retail promotions in different ways. In this article we will break down the elements all retailers and brands need to carry promotions out as efficiently as possible. . Your competitive positioning is a key metric when planning retail promotions. Know Where You Fit in .

Promotions 99

Promotions Markdowns Marketing Checkout 99

Retail TouchPoints

MAY 30, 2023

This was attributed to increased markdowns at Journeys offsetting an otherwise normalized promotional environment, which led to improved margins at the other businesses. Genesco’s gross margin was 47.3% in Q1 2024, compared to 48.3% in Q1 2023.

Location 239

Location Markdowns Accounting Promotions 239

Retail TouchPoints

AUGUST 19, 2024

In addition to store closures and layoffs, retailers have had to consolidate operations, renegotiate deals and scale back promotional activities. Even worse, these promotions often fail to clear the desired inventory at all. retailers are looking for a more effective approach.

Consumer 306

Consumer Markdowns Promotions Advertising 306

Wiser

OCTOBER 12, 2021

Promotions influence shopper behavior , and consumers are conditioned to search for the best deals and prioritize brands and retailers who markdown products more often than the competition. Examples of TPRs include the standard dollars-off markdown, limited-time coupons, contests, rebates, and more.

Markdowns 147

Markdowns Promotions Consumer Planning 147

Retail Smart Guys

OCTOBER 17, 2024

Consultants can address various challenges: They assist with employee management by refining hiring practices, developing staff skills, promoting talent, and managing underperformers effectively. Furthermore, they work on inventory efficiency—analyzing systems to minimize markdowns and maximize profits.

Markdowns 52

Markdowns Promotions Management Location 52

Retail Smart Guys

OCTOBER 9, 2024

Consultants can address various challenges: They assist with employee management by refining hiring practices, developing staff skills, promoting talent, and managing underperformers effectively. Furthermore, they work on inventory efficiency—analyzing systems to minimize markdowns and maximize profits.

Markdowns 52

Markdowns Promotions Management Location 52

Retail TouchPoints

MARCH 14, 2023

These include not just costly shipping and processing fees but also the extra promotions or liquidations needed to move excess inventory. When it’s out of season, they have to do markdowns, so it starts a vicious cycle. However, that doesn’t mean retailers shouldn’t be searching for ways to minimize the costs returns incur.

Returns 263

Returns Markdowns Fulfillment Consumer 263

Inside Retail

JUNE 1, 2021

From tactical promotions, to markdowns, to engineered lines – similar to what you might see in an outlet mall, for example – all the way through to clearance,” Seskin said. “If Everyone might go 30 per cent off on their first markdown, but their reach is limited. Our reach is going to be far wider,” he said. “If

Consumer 246

Consumer Markdowns Planning Shopping 246

M19 Retail

OCTOBER 11, 2024

Your retail management software must be equipped to identify those high-demand items and ensure they are restocked efficiently, while also managing slow-moving SKUs to reduce waste and markdowns. Product returns, promotional campaigns, and seasonal spikes in demand all have a significant impact on the supply chain.

Supply Chain Management 52

Supply Chain Management Inventory Management Management Markdowns 52

Retail Focus

DECEMBER 8, 2021

The UK’s cost of living squeeze is making Millennials and younger demographics more sensitive to pricing and promotions, the latest research from antuit.ai , the leader in SaaS Artificial Intelligence (AI) demand forecasting solutions, reveals.

Markdowns 147

Markdowns Promotions Consumer Fashion 147