Retail TouchPoints

APRIL 27, 2021

The solution also will help Sally Beauty create more effective promotions through enhanced targeting and develop profitable markdown plans. Among the activities Americans plan to engage in during what Vagaro refers to as a “Quarantine Glow-Up” are enhanced skin and haircare routines — Sally Beauty’s sweet spot.

Markdowns 264

Markdowns Promotions Planning Target Market 264

Wiser

NOVEMBER 29, 2023

This strategic investment directly impacts a brand’s positioning in the market and its competitive standing, making it a vital aspect of business operations. Trade spend is employed in trade promotion in several ways: Discounts and Special Offers: Brands often provide markdowns on their products to retailers.

Promotions 146

Promotions Consumer Wholesale Advertising 146

Retalon

JUNE 10, 2020

Price planning is one of the most difficult (and often misunderstood) elements of retailing strategies. But emulating successful retailers in price planning isn’t enough. Standard price planning strategies (competition pricing, cost-plus, high-low, EDLP, etc.) What does this mean for price planning?

Planning 41

Planning Markdowns Promotions Accounting 41

Inside Retail

MARCH 17, 2024

Premium jeans label Outland Denim was launched in 2016, but planning for the venture stretched for six years before that, founder and CEO James Bartle said. “We Core market Outland Denim’s target market is women aged 25-45. We worked on the social impact model and proving what it could do,” Bartle said. he continued.

Wholesale 130

Wholesale Markdowns Fast Fashion Promotions 130

Retail TouchPoints

MARCH 19, 2025

Targeted Marketing Campaigns: Low conversion on a new dress might mean it needs an influencer campaign or a style tutorial. By zeroing in on these clues, retailers can craft marketing that addresses real customer hesitations, ensuring each promotional effort feels relevant and timely.

Visual Merchandising 147

Visual Merchandising Dead-Stock Store Layout Markdowns 147